Mijo acquires Adbeast

Digital television and radio spot distributor Mijo has expanded its operational scope with the purchase of Toronto-based Adbeast. Terms of the sale were not disclosed. Established in 2000, Adbeast caters to the marketing and advertising industry by offering online workspaces and collaboration networks. Its suite of services enable real-time collaboration on everything from creative development […]

Digital television and radio spot distributor Mijo has expanded its operational scope with the purchase of Toronto-based Adbeast. Terms of the sale were not disclosed.

Established in 2000, Adbeast caters to the marketing and advertising industry by offering online workspaces and collaboration networks. Its suite of services enable real-time collaboration on everything from creative development and project supervision to commercial production, digital archiving and awards show management.

“We’ll now be able to provide the whole spectrum of services for the creative community,” said Dan Wong, director, sales and marketing for Mijo. “It can be either a la carte or a full-service response.”

In a message on the Adbeast web site, company founder and CEO Steve Hancock said that combining with Mijo allows the company “to create a collaboration platform and comprehensive suite of services that can manage every aspect of the creative process from concept to final distribution across any media. This is an offering that is unparalleled in the industry.”

Hancock will join Mijo as vice-president, principal. No staffing changes are expected as a result of the acquisition.

Cynthia Littler, Mijo’s senior vice-president, managing director, said that the Adbeast name will be retained. “We believe there’s a lot of brand equity,” she said.

Advertising Articles

Blacks embarks on a journey fueled by life’s special moments

Retailer targets snap-happy moms in new advertising campaign from Cossette

Ads You Must See: April 17, 2015

MetLife helps parents prepare for the future. Hyundai writes love letters in the sand

It’s election season. Let the boring ads begin (Column)

Headspace's Eric Blais explains why mad men deserve a spot in the political ad game

On The Move: New hires at RBC, Match and North Strategic

A weekly recap of who's headed where in Canadian marketing and communications

Spotify introduces playlist targeting

New service will enable advertisers to target listeners by mood, activity

Cundari launches non-profit funding tool

Agency gives a public platform to smaller charities lacking marketing funds

Tourisme Montréal kisses its old branding goodbye

New logo signals a change in marketing strategy that takes a "younger approach"

Environics strengthens creative team with new hires

Julie Martinson and Ella Potyrala-Singleton join as associate creative directors.

OpenTable selects first Canadian AOR

Toronto-based StrategicAmpersand tasked with building brand's social presence