Mijo acquires Adbeast

Digital television and radio spot distributor Mijo has expanded its operational scope with the purchase of Toronto-based Adbeast. Terms of the sale were not disclosed. Established in 2000, Adbeast caters to the marketing and advertising industry by offering online workspaces and collaboration networks. Its suite of services enable real-time collaboration on everything from creative development […]

Digital television and radio spot distributor Mijo has expanded its operational scope with the purchase of Toronto-based Adbeast. Terms of the sale were not disclosed.

Established in 2000, Adbeast caters to the marketing and advertising industry by offering online workspaces and collaboration networks. Its suite of services enable real-time collaboration on everything from creative development and project supervision to commercial production, digital archiving and awards show management.

“We’ll now be able to provide the whole spectrum of services for the creative community,” said Dan Wong, director, sales and marketing for Mijo. “It can be either a la carte or a full-service response.”

In a message on the Adbeast web site, company founder and CEO Steve Hancock said that combining with Mijo allows the company “to create a collaboration platform and comprehensive suite of services that can manage every aspect of the creative process from concept to final distribution across any media. This is an offering that is unparalleled in the industry.”

Hancock will join Mijo as vice-president, principal. No staffing changes are expected as a result of the acquisition.

Cynthia Littler, Mijo’s senior vice-president, managing director, said that the Adbeast name will be retained. “We believe there’s a lot of brand equity,” she said.

Advertising Articles

Airbnb signs deal to sponsor 2016 Rio Olympic Games

Online community is the Games' first alternative accommodations sponsor

Ontario Tourism invades Instagram

15-second videos on social site support upcoming Pan Am/Parapan Am Games

Grey Canada gets a shot at Tequila Herradura

Brown-Forman brand awards digital CRM and below-the-line duties to WPP shop

Big changes bring Juniper Park into TBWA Worldwide

Network shifts global executive structure, Jay Bertram re-focuses on Canada

Activia kicks off campaign with world record attempt

Yogurt brand positions itself as a "lifestyle partner" through Rogers Media partnership

HBO Canada gives fans a chance to sit on the Iron Throne

Selection of Game of Thrones products available at Toronto pop-up shop

How to create an engaging flyer

Expert Patrick Rodmell shares five best practices that apply to all retail sectors

Gay Sweater challenges homophobic language

Sweater made from the hair of LGBT people aims to eliminate the misuse of the word gay