Mijo acquires Adbeast

Digital television and radio spot distributor Mijo has expanded its operational scope with the purchase of Toronto-based Adbeast. Terms of the sale were not disclosed. Established in 2000, Adbeast caters to the marketing and advertising industry by offering online workspaces and collaboration networks. Its suite of services enable real-time collaboration on everything from creative development […]

Digital television and radio spot distributor Mijo has expanded its operational scope with the purchase of Toronto-based Adbeast. Terms of the sale were not disclosed.

Established in 2000, Adbeast caters to the marketing and advertising industry by offering online workspaces and collaboration networks. Its suite of services enable real-time collaboration on everything from creative development and project supervision to commercial production, digital archiving and awards show management.

“We’ll now be able to provide the whole spectrum of services for the creative community,” said Dan Wong, director, sales and marketing for Mijo. “It can be either a la carte or a full-service response.”

In a message on the Adbeast web site, company founder and CEO Steve Hancock said that combining with Mijo allows the company “to create a collaboration platform and comprehensive suite of services that can manage every aspect of the creative process from concept to final distribution across any media. This is an offering that is unparalleled in the industry.”

Hancock will join Mijo as vice-president, principal. No staffing changes are expected as a result of the acquisition.

Cynthia Littler, Mijo’s senior vice-president, managing director, said that the Adbeast name will be retained. “We believe there’s a lot of brand equity,” she said.

Advertising Articles

Sport Chek celebrates Raptors’ win in timely fashion

Out-of-home campaign celebrating victory launches within minutes of final buzzer

Judy John named to Titanium and Integrated Lions jury

Leo Burnett CCO is one of 10 Canadian judges heading to Cannes in mid June

P&G shows moms’ strength in new Oylmpics spot

'Strong' is a fresh, darker take on the role moms play in their kids' lives

Aritzia branches off with Babaton

Retailer spins off private label brand into its own retail concept

Marketing Awards 2016 shortlist: Part 1

Contenders in the mainstream categories are revealed in the lead-up to the June gala

Jani Yates named president of Advertising Standards Canada

Two senior positions vacant as president and CEO move on to new challenges

ACA to honour ASC CEO Linda Nagel with gold medal

Advertising Standards Canada exec reflects on the move towards self-regulation

NY senator: ‘Spying billboards’ may violate privacy rights

Clear Channel Outdoor Americas' Radar program called into question

Of course Russell Simmons is opening his own ad agency

The in-house content route is best taken by media who aren't brand-friendly otherwise