Digital television and radio spot distributor Mijo has expanded its operational scope with the purchase of Toronto-based Adbeast. Terms of the sale were not disclosed.
Established in 2000, Adbeast caters to the marketing and advertising industry by offering online workspaces and collaboration networks. Its suite of services enable real-time collaboration on everything from creative development and project supervision to commercial production, digital archiving and awards show management.
“We’ll now be able to provide the whole spectrum of services for the creative community,” said Dan Wong, director, sales and marketing for Mijo. “It can be either a la carte or a full-service response.”
In a message on the Adbeast web site, company founder and CEO Steve Hancock said that combining with Mijo allows the company “to create a collaboration platform and comprehensive suite of services that can manage every aspect of the creative process from concept to final distribution across any media. This is an offering that is unparalleled in the industry.”
Hancock will join Mijo as vice-president, principal. No staffing changes are expected as a result of the acquisition.
Cynthia Littler, Mijo’s senior vice-president, managing director, said that the Adbeast name will be retained. “We believe there’s a lot of brand equity,” she said.