Mindshare wins Air Canada’s media account

Mindshare is going to oversee media duties for Air Canada following the agency review that saw the air carrier’s creative and digital account move to JWT Canada. “Like Air Canada, we are committed to being agile, accountable and lifting the already iconic brand even higher in collaboration with JWT,” said Jake Norman, president and chief […]

Mindshare is going to oversee media duties for Air Canada following the agency review that saw the air carrier’s creative and digital account move to JWT Canada.

“Like Air Canada, we are committed to being agile, accountable and lifting the already iconic brand even higher in collaboration with JWT,” said Jake Norman, president and chief strategy officer of Mindshare Canada, in a release. “We are thrilled to be working with such an iconic brand that is leading in a highly digitized, competitive environment.”

Air Canada launched what some sources have called an arduous agency review in May after working with Montreal’s Marketel for more than 20 years. Marketing reported yesterday at JWT had won the creative, digital and media assignments for the brand, though a release from JWT issued Thursday morning showed Mindshare (which, like JWT, is owned by WPP) had the media work.

Advertising Articles

Hall of Legends 2015:
Stephen Graham

A global leader in moving brands through a crisis

Hall of Legends 2015:
Syd Kessler

Trust and honour are everything to this generous mentor

Scotiabank brings its movie marketing to Instagram

The Scene loyalty program finds a new home on Instagram

Hall of Legends 2015:
Andy Macaulay

Being the youngest kid in a political family helped found a remarkable career

Hall of Legends 2015:
Arlene Dickinson

An entrepreneur who's building her business around those who follow suit

Bud’s Red Lights bring Quebec puck makers to Nassau Coliseum

Anomaly crafts more stories of everyday fans getting big-league surprises

Travel Alberta uses Tumblr to inspire “winterlust”

Sponsored posts and targeted online ads tell travelers "Remember to breathe"

Jeff Dack joins Lowe Roche as chief strategy officer

The exec will be tasked with continuing the growth of strategy at the agency

Steve Groh joins Cossette in Toronto

Former Bensimon-Byrne VP joins recently acquired agency