Mindshare wins Air Canada’s media account

Mindshare is going to oversee media duties for Air Canada following the agency review that saw the air carrier’s creative and digital account move to JWT Canada. “Like Air Canada, we are committed to being agile, accountable and lifting the already iconic brand even higher in collaboration with JWT,” said Jake Norman, president and chief […]

Mindshare is going to oversee media duties for Air Canada following the agency review that saw the air carrier’s creative and digital account move to JWT Canada.

“Like Air Canada, we are committed to being agile, accountable and lifting the already iconic brand even higher in collaboration with JWT,” said Jake Norman, president and chief strategy officer of Mindshare Canada, in a release. “We are thrilled to be working with such an iconic brand that is leading in a highly digitized, competitive environment.”

Air Canada launched what some sources have called an arduous agency review in May after working with Montreal’s Marketel for more than 20 years. Marketing reported yesterday at JWT had won the creative, digital and media assignments for the brand, though a release from JWT issued Thursday morning showed Mindshare (which, like JWT, is owned by WPP) had the media work.

Advertising Articles

Nestlé Purina magazine has gone to the dogs

Kibble & Collars marks National Dog Day

DenTek and Olsen Europe hire OverCat for PR

Toronto shop holds agency of record status on latest accounts

The Knot Group takes Manhattan

New office to focus on PR and event management, arts and culture

New contest helps puts DavidsTea on the map

Online travel scrapbook allows tea drinkers to share their adventures

JWT Canada hires six

Agency adds senior execs across multiple departments

Yellow Pages introduces a bigger, better Western Living

'We're going to be luxury and more' says publisher Tom Gierasimczuk

The sky is the limit for Holts

Luxury retailer partners with Air Canada on new in-flight channel

Have rivals Burger King and McDonald’s called a truce?

BK proposes mashup of the Big Mac and the Whopper to promote Peace Day

Canadian TV advertising continues to slide: StatsCan

Ad sales dropped by nearly $200 million between 2011 and 2014