Mindshare is going to oversee media duties for Air Canada following the agency review that saw the air carrier’s creative and digital account move to JWT Canada.
“Like Air Canada, we are committed to being agile, accountable and lifting the already iconic brand even higher in collaboration with JWT,” said Jake Norman, president and chief strategy officer of Mindshare Canada, in a release. “We are thrilled to be working with such an iconic brand that is leading in a highly digitized, competitive environment.”
Air Canada launched what some sources have called an arduous agency review in May after working with Montreal’s Marketel for more than 20 years. Marketing reported yesterday at JWT had won the creative, digital and media assignments for the brand, though a release from JWT issued Thursday morning showed Mindshare (which, like JWT, is owned by WPP) had the media work.