Mossop leaves Ipsos Reid, launches Insights West

After 18 years at Ipsos Reid, most recently as president of market research, Canada West, Steve Mossop has struck out with his own with Insights West, a marketing research firm focused on western Canada. Insights West is a full service market research company with offices in Vancouver and Calgary. It has five full-time and four […]

After 18 years at Ipsos Reid, most recently as president of market research, Canada West, Steve Mossop has struck out with his own with Insights West, a marketing research firm focused on western Canada.

Insights West is a full service market research company with offices in Vancouver and Calgary. It has five full-time and four part-time employees.

Market research firms, Mossop said, have become too big, too bureaucratic and too unresponsive to local market needs.

“We have local market knowledge, we have senior people, we understand regional issues and we have the big company training and background and we know how to get stuff done,” said Mossop.

Insights West senior staffers all have Ipsos backgrounds. In the Vancouver office, Don Miller, recently CFO at Blast Radius and previously at Angus Reid, is the CFO. Ricardo Diaz joins as senior panel manager. Jane Ha-Trapp, formerly with Vision Critical and Ipsos, is the new vice-president in the Calgary office, and she is joined by Daile MacDonald, the new senior research manager, formerly with Ipsos in both Vancouver and Calgary.

Clients include the BC Medical Association, Trinity Western University, Telus and DDB Canada.

Advertising Articles

On the Move: Changes at Google, H+K, DAC, Dynamic Outdoor

A weekly recap of who's headed where in Canadian marketing and communications

How to make social causes successful businesses? SING!

Lift taps into the 80s to drive awareness of a different kind of charitable org

Ads You Must See: Not the gourmet meal they expected

A few unsuspecting folks have to eat dog food, but 'Old TV' is the real bully

Is there a place for crying at work?

Experts debate whether tears are a relatable experience or 'career suicide?'

Make-A-Wish launches first Canadian-made PSAs

'FUNraising' avoids somber tones to build awareness with a bit of fun

Diageo launches Jeremiah Weed in Canada

Brand takes 'irreverent approach' to connect with millennials

FCB named BMO’s lead agency

Agency replaces Y&R, will continue BMO's attempts to humanize its brand

ZAK rounds out hiring spree with three more additions

Gail Pak, Alicia Brown and Samantha Angu join the Toronto agency