Nature’s Path gives Bensimon Byrne its North American account

One of Vancouver’s most established names in organic packaged foods has retained one of Toronto’s best-known ad shops. Nature’s Path, a family-owned company based in Richmond, B.C. that’s known for its breakfast cereals, granola and snack foods, announced Thursday that it has selected Toronto-based Bensimon Byrne as its new ad agency. Agency president Jack Bensimon […]

One of Vancouver’s most established names in organic packaged foods has retained one of Toronto’s best-known ad shops.

Nature’s Path, a family-owned company based in Richmond, B.C. that’s known for its breakfast cereals, granola and snack foods, announced Thursday that it has selected Toronto-based Bensimon Byrne as its new ad agency.

Agency president Jack Bensimon said the new partnership is a perfect fit for the Toronto shop’s own principles.

“The enthusiasm of our people to pitch this particular business was unprecedented,” he said. “Not only are their products loved, but their values are at the heart of every business decision.”

The decision concludes a review process in which both Canadian and American agencies competed for the account.

“Bensimon Byrne’s experience in packaged goods, grocery retail and the U.S. market all proved important to our final decision,” said Darren Mahaffy, vice-president of marketing at Nature’s Path. “But equally important to their capabilities is their alignment to the ideals of our very unique company.”

Since its founding in 1985, Nature’s Path has opened facilities in both Canada and the U.S., and developed a diverse line of brands that include breakfast, breads and snack foods as well as gluten-free options. Many of its brands have achieved rare penetration in both health food stores and mainstream supermarkets. It emphasizes certified organic and fair-trade ingredients in its products, and believes in “leaving the earth better than we found it,” according to the company.

Bensimon Byrne has 20 years of experience representing various Canadian companies. Nature’s Path will be the firm’s second client with a North American mandate.

Advertising Articles

Canadian Olympic Committee selects Cossette as AOR

Agency to lead creative communications through Rio 2016

Sunbeam partners with Canadian Cancer Society

“Supports With Warmth” campaign supports charity’s Wheels of Hope program

Subway and Disney team up for Big Hero 6 promotion

Twitter contest gives away tickets to advanced screenings across Canada

Argyle Communications opens Ottawa practice

Veteran political advisor Chris Hilton will lead the team

Who is the real ROI expert? (Column)

What you should consider when looking for the real deal

McCain’s new ad pushes versatility of fries – and fun

Creative showcases first major redesign for the company in more than 50 years

Lululemon gets slammed for Dalai Lama partnership

Relationship with Tibetan leader puts retailer in PR storm

Twist Image named digital AOR for Treasury Wine Estates

The WPP agency wins after a three-month, North America-wide review

Sport Chek goes grassroots with Toronto Raptors anthem

The retailer hits the court for the start of basketball season