Nature’s Path gives Bensimon Byrne its North American account

One of Vancouver’s most established names in organic packaged foods has retained one of Toronto’s best-known ad shops. Nature’s Path, a family-owned company based in Richmond, B.C. that’s known for its breakfast cereals, granola and snack foods, announced Thursday that it has selected Toronto-based Bensimon Byrne as its new ad agency. Agency president Jack Bensimon […]

One of Vancouver’s most established names in organic packaged foods has retained one of Toronto’s best-known ad shops.

Nature’s Path, a family-owned company based in Richmond, B.C. that’s known for its breakfast cereals, granola and snack foods, announced Thursday that it has selected Toronto-based Bensimon Byrne as its new ad agency.

Agency president Jack Bensimon said the new partnership is a perfect fit for the Toronto shop’s own principles.

“The enthusiasm of our people to pitch this particular business was unprecedented,” he said. “Not only are their products loved, but their values are at the heart of every business decision.”

The decision concludes a review process in which both Canadian and American agencies competed for the account.

“Bensimon Byrne’s experience in packaged goods, grocery retail and the U.S. market all proved important to our final decision,” said Darren Mahaffy, vice-president of marketing at Nature’s Path. “But equally important to their capabilities is their alignment to the ideals of our very unique company.”

Since its founding in 1985, Nature’s Path has opened facilities in both Canada and the U.S., and developed a diverse line of brands that include breakfast, breads and snack foods as well as gluten-free options. Many of its brands have achieved rare penetration in both health food stores and mainstream supermarkets. It emphasizes certified organic and fair-trade ingredients in its products, and believes in “leaving the earth better than we found it,” according to the company.

Bensimon Byrne has 20 years of experience representing various Canadian companies. Nature’s Path will be the firm’s second client with a North American mandate.

Advertising Articles

Watch This: A Canadian shade of kink (kinda NSFW)

Durex Canada took a new position (or four) in time for Canada Day

On the Move: Changes at Exchange Lab, Bleublancrouge

A weekly recap of who's headed where in Canadian marketing and communications

Bullseye – Remember Equity?

Campaigns used to run for years. But as Mike Tennant observes, marketing has become mostly short-term plays

Vision7 phases out Dare brand, opens Camp Pacific

Shorkey, staff and clients remain, but Dare brand retired from Canadian market

Kids Help Phone reaches out with fundraising campaign

Charity's first mass campaign since 2012 targets female donors

Rob Myers to lead Ipsos in Canada

Gary Bennewies bound for Paris, global chief talent officer role

Minions have overrun General Mills Canada

Expect to see Universal's little, yellow, adorable monsters on everything

BNotions acquired for $3.8 million

The firm will continue to operate under the BNotions name

Sour lemons are a sweet thing for Plan Canada

A new summer social challenge to raise money for 'Because I Am A Girl'