Nestle Canada awards digital work to OneMethod

OneMethod Digital + Design has won the digital business for Nestlé Canada’s confectionary brands. The category includes brands such as Aero, Coffee Crisp, Kit Kat, Smarties and Turtles. OneMethod founder and chief creative officer Amin Todai commented in a release on the “huge online fan base” and in-store presence that Nestlé Canada has already established. […]

OneMethod Digital + Design has won the digital business for Nestlé Canada’s confectionary brands.

The category includes brands such as Aero, Coffee Crisp, Kit Kat, Smarties and Turtles.

OneMethod founder and chief creative officer Amin Todai commented in a release on the “huge online fan base” and in-store presence that Nestlé Canada has already established. “For us, the opportunity lies in turning those fans into evangelists and bringing ‘digital’ into the retail space, and ultimately to the consumer,” he said.

Toronto-based OneMethod was acquired by Bensimon Byrne roughly a year ago, and worked with the agency on the Nestlé Canada pitch.

Other brands manufactured by Nestlé in Canada include Lean Cuisine, Powerbar, Nesquik and Stouffer’s.

Some of OneMethod’s other recent work includes designing and building John Frieda’s first mobile app, and working with Narrative PR to launch Google Canada’s new head office in Toronto.

Advertising Articles

Toronto startup embraces a new agency model

Send+Receive adopts project-based, 'hands-on' approach

Cineplex asks: Will lightning hit world’s biggest popcorn bag?

Promotion in Windsor builds on #WeatherOrNot campaign

3D printed origami birds burst out of Kubo shelter ad

Isobar, Astral drive bus passengers' attention to eOne movie poster

Plastic Mobile sends U.S. startups a Canada starter pack

Self-promo effort was designed to boost awareness of Canada's tech scene

On The Move: Hires at Twitter Canada, Initiative, The Idea Suite

A weekly update of who's headed where in Canadian marketing and communications

Account wins spur growth at Isaac Reputation Group

Toronto advertising agency adds eight new members to its team

Saatchi and the CCGSD tackle homophobia in sports reporting

The campaign follows two similar initiatives about gender equality in sports

ASC to crack down on paid social media endorsements

New guidelines for endorsers and influencers to come into effect next year

Torchia Communications wins Alliance Pharmacy Group

Toronto PR shop is the company's first-ever public relations AOR