Nestle Canada awards digital work to OneMethod

OneMethod Digital + Design has won the digital business for Nestlé Canada’s confectionary brands. The category includes brands such as Aero, Coffee Crisp, Kit Kat, Smarties and Turtles. OneMethod founder and chief creative officer Amin Todai commented in a release on the “huge online fan base” and in-store presence that Nestlé Canada has already established. […]

OneMethod Digital + Design has won the digital business for Nestlé Canada’s confectionary brands.

The category includes brands such as Aero, Coffee Crisp, Kit Kat, Smarties and Turtles.

OneMethod founder and chief creative officer Amin Todai commented in a release on the “huge online fan base” and in-store presence that Nestlé Canada has already established. “For us, the opportunity lies in turning those fans into evangelists and bringing ‘digital’ into the retail space, and ultimately to the consumer,” he said.

Toronto-based OneMethod was acquired by Bensimon Byrne roughly a year ago, and worked with the agency on the Nestlé Canada pitch.

Other brands manufactured by Nestlé in Canada include Lean Cuisine, Powerbar, Nesquik and Stouffer’s.

Some of OneMethod’s other recent work includes designing and building John Frieda’s first mobile app, and working with Narrative PR to launch Google Canada’s new head office in Toronto.

Advertising Articles

Ads You Must See: We all scream for Snickers

Snickers gets clever about online anger and unleashes a deafening scream

PepsiCo and InterCon Hotels execs embrace ‘The Many’

C2 Montréal invites brands to discuss how they're putting consumers in charge

Wonderbra pushes modern look in new campaign

77-year-old brand aims to attract new consumers with fresh imagery

On The Move: Hires at Ketchum, Shikatani Lacroix, Embr

A weekly update of who's headed where in Canadian marketing and communications

How Google’s ‘agency for agencies’ tells brand stories

The managing director for The Zoo opens up at C2 Montréal

CBC unveils 2016-2017 broadcast and digital lineups

Public broadcaster adds an animated series, a daytime talk show and more

Floating hospital campaigns for support

Mercy Ships Canada launches its first-ever agency-led awareness and fundraising effort

AmEx influencer campaign travels north of expectations

Social and acquisition teams band together for the company's latest campaign

Shinola’s expansion into Canada gets a PR boost

Detroit-based manufacturer looks to settle in Toronto with help from ASC Public Relations