Nestle Canada awards digital work to OneMethod

OneMethod Digital + Design has won the digital business for Nestlé Canada’s confectionary brands. The category includes brands such as Aero, Coffee Crisp, Kit Kat, Smarties and Turtles. OneMethod founder and chief creative officer Amin Todai commented in a release on the “huge online fan base” and in-store presence that Nestlé Canada has already established. […]

OneMethod Digital + Design has won the digital business for Nestlé Canada’s confectionary brands.

The category includes brands such as Aero, Coffee Crisp, Kit Kat, Smarties and Turtles.

OneMethod founder and chief creative officer Amin Todai commented in a release on the “huge online fan base” and in-store presence that Nestlé Canada has already established. “For us, the opportunity lies in turning those fans into evangelists and bringing ‘digital’ into the retail space, and ultimately to the consumer,” he said.

Toronto-based OneMethod was acquired by Bensimon Byrne roughly a year ago, and worked with the agency on the Nestlé Canada pitch.

Other brands manufactured by Nestlé in Canada include Lean Cuisine, Powerbar, Nesquik and Stouffer’s.

Some of OneMethod’s other recent work includes designing and building John Frieda’s first mobile app, and working with Narrative PR to launch Google Canada’s new head office in Toronto.

Advertising Articles

IAB report shows most people shifting to mobile commerce

Research suggests mobile ads and social media play a big role in driving purchases

Judy John and Andrew Bruce on their new North American focus

Latest changes are part of Publicis Groupe's continuing global restructuring

Watch This: WestJet salutes the Boeing airplane

New spot answers the question: where would we be without the Boeing?

Coca-Cola brings mid-calorie drink to Canada

Naturally sweetened 'Life' brand launches with extensive campaign

Marie Callender’s aims to free moms of mealtime guilt

ConAgra-owned frozen entrée brand launches campaign with real moms

Ace Bakery rises up with first campaign

'Discover Great Bread' is based on consumer truths about bread

Snapchat drops the ‘chat’

Company also introduces new 'Spectacles' product

An agency exec makes the case for artists in the boardroom

Ron Tite offers CMOs a perfect roadmap for organizational creativity

Anomaly’s CEO reminds clients what ‘marketing’ really means

Carl Johnson's MES keynote got to the heart of what CMO leadership is all about