Neve, Lamothe to co-chair Media Innovation Awards

MIAs season has officially kicked off with the announcement that Bruce Neve and Marie Josée Lamothe are co-chairing this year’s Media Innovation Awards. Lamothe, vice-president, CMO and CCO at L’Oreal Canada, said she is eager to acknowledge those able to deliver outstanding content to audiences. “It’s really important to recognize the teams that make a […]

MIAs season has officially kicked off with the announcement that Bruce Neve and Marie Josée Lamothe are co-chairing this year’s Media Innovation Awards.

Lamothe, vice-president, CMO and CCO at L’Oreal Canada, said she is eager to acknowledge those able to deliver outstanding content to audiences. “It’s really important to recognize the teams that make a difference in Canada’s media industry – those who innovate to drive client growth,” she said.

Neve was recently made CEO of media agency Starcom Mediavest Group Canada. He said with most media professionals adopting an “innovate to win” mentality towards the modern media landscape, “it will be exciting to see who is innovating faster but also in a differentiating way, with deeper brand meaning and real consumer experiences that drive business results.”

One of the industry’s premier events, the 2011 MIAs are scheduled for Nov. 17. The call for entries will go out later this month.

Marketing is also proud to announce Shaw Media as returning Platinum sponsor, while Donovan Data Systems, Media City, Adapt Media and Adbeast have also signed on as sponsors.

Advertising Articles

Blacks embarks on a journey fueled by life’s special moments

Retailer targets snap-happy moms in new advertising campaign from Cossette

Ads You Must See: April 17, 2015

MetLife helps parents prepare for the future. Hyundai writes love letters in the sand

It’s election season. Let the boring ads begin (Column)

Headspace's Eric Blais explains why mad men deserve a spot in the political ad game

On The Move: New hires at RBC, Match and North Strategic

A weekly recap of who's headed where in Canadian marketing and communications

Spotify introduces playlist targeting

New service will enable advertisers to target listeners by mood, activity

Cundari launches non-profit funding tool

Agency gives a public platform to smaller charities lacking marketing funds

Tourisme Montréal kisses its old branding goodbye

New logo signals a change in marketing strategy that takes a "younger approach"

Environics strengthens creative team with new hires

Julie Martinson and Ella Potyrala-Singleton join as associate creative directors.

OpenTable selects first Canadian AOR

Toronto-based StrategicAmpersand tasked with building brand's social presence