Neve, Lamothe to co-chair Media Innovation Awards

MIAs season has officially kicked off with the announcement that Bruce Neve and Marie Josée Lamothe are co-chairing this year’s Media Innovation Awards. Lamothe, vice-president, CMO and CCO at L’Oreal Canada, said she is eager to acknowledge those able to deliver outstanding content to audiences. “It’s really important to recognize the teams that make a […]

MIAs season has officially kicked off with the announcement that Bruce Neve and Marie Josée Lamothe are co-chairing this year’s Media Innovation Awards.

Lamothe, vice-president, CMO and CCO at L’Oreal Canada, said she is eager to acknowledge those able to deliver outstanding content to audiences. “It’s really important to recognize the teams that make a difference in Canada’s media industry – those who innovate to drive client growth,” she said.

Neve was recently made CEO of media agency Starcom Mediavest Group Canada. He said with most media professionals adopting an “innovate to win” mentality towards the modern media landscape, “it will be exciting to see who is innovating faster but also in a differentiating way, with deeper brand meaning and real consumer experiences that drive business results.”

One of the industry’s premier events, the 2011 MIAs are scheduled for Nov. 17. The call for entries will go out later this month.

Marketing is also proud to announce Shaw Media as returning Platinum sponsor, while Donovan Data Systems, Media City, Adapt Media and Adbeast have also signed on as sponsors.

Advertising Articles

Ads You Must See: Battle of the fast food chains

KFC resurrects Colonel Sanders, McDonald's messes with its brand

Quaker looks to spark Twitter conversations with new effort

PepsiCo brand uses social to encourage Canadians to do more of what matters

Lasik MD campaign has its sights on millennials

Print, direct mail, OOH, radio touts financial benefits of laser vision correction

How to improve in-store signage

Signs alert shoppers to deals and promotions, but also express your brand

On The Move: Changes at FCB, eBay, Defy and Hill + Knowlton

A weekly recap of who's headed where in Canadian marketing and communications

Portfolio Night: Searching for feedback and job offers

150 young creatives share their books with Toronto's top creative directors

Top five interview deal breakers (Survey)

What not to do during your next interview

Campaign for weight-loss firm gives the skinny on diet fads

Dr. Bernstein effort from Giants & Gentlemen includes TV, online and OOH