MIAs season has officially kicked off with the announcement that Bruce Neve and Marie Josée Lamothe are co-chairing this year’s Media Innovation Awards.
Lamothe, vice-president, CMO and CCO at L’Oreal Canada, said she is eager to acknowledge those able to deliver outstanding content to audiences. “It’s really important to recognize the teams that make a difference in Canada’s media industry – those who innovate to drive client growth,” she said.
Neve was recently made CEO of media agency Starcom Mediavest Group Canada. He said with most media professionals adopting an “innovate to win” mentality towards the modern media landscape, “it will be exciting to see who is innovating faster but also in a differentiating way, with deeper brand meaning and real consumer experiences that drive business results.”
One of the industry’s premier events, the 2011 MIAs are scheduled for Nov. 17. The call for entries will go out later this month.
Marketing is also proud to announce Shaw Media as returning Platinum sponsor, while Donovan Data Systems, Media City, Adapt Media and Adbeast have also signed on as sponsors.