Neve, Lamothe to co-chair Media Innovation Awards

MIAs season has officially kicked off with the announcement that Bruce Neve and Marie Josée Lamothe are co-chairing this year’s Media Innovation Awards. Lamothe, vice-president, CMO and CCO at L’Oreal Canada, said she is eager to acknowledge those able to deliver outstanding content to audiences. “It’s really important to recognize the teams that make a […]

MIAs season has officially kicked off with the announcement that Bruce Neve and Marie Josée Lamothe are co-chairing this year’s Media Innovation Awards.

Lamothe, vice-president, CMO and CCO at L’Oreal Canada, said she is eager to acknowledge those able to deliver outstanding content to audiences. “It’s really important to recognize the teams that make a difference in Canada’s media industry – those who innovate to drive client growth,” she said.

Neve was recently made CEO of media agency Starcom Mediavest Group Canada. He said with most media professionals adopting an “innovate to win” mentality towards the modern media landscape, “it will be exciting to see who is innovating faster but also in a differentiating way, with deeper brand meaning and real consumer experiences that drive business results.”

One of the industry’s premier events, the 2011 MIAs are scheduled for Nov. 17. The call for entries will go out later this month.

Marketing is also proud to announce Shaw Media as returning Platinum sponsor, while Donovan Data Systems, Media City, Adapt Media and Adbeast have also signed on as sponsors.

Advertising Articles

Saatchi and the CCGSD tackle homophobia in sports reporting

The campaign follows two similar initiatives about gender equality in sports

ASC to crack down on paid social media endorsements

New guidelines for endorsers and influencers to come into effect next year

Torchia Communications wins Alliance Pharmacy Group

Toronto PR shop is the company's first-ever public relations AOR

How to be taken seriously as a young agency founder

Dash agency's Christian Lunny on persuading waffling clients

Global ‘Missing Type’ campaign launches in Canada

After success in the U.K. last year, the blood services campaign has gone global

CRTC issues order for simsub removal

Regulator says no new evidence to suggest broadcasters can't benefit from ad sales

CNN launches Canadian sales effort

News company's long-time ad sales partner Adspace Sales opens Toronto office

Which Olympic ads won with women?

Harbinger study examines what it takes for ads to be memorable

Media.net deal ups the ante in ad tech acquisitions

Telecom firm to take on provider of contextual ads to Yahoo and Bing