NKPR launches talent division to build artists’ personal brands

NK Artists will focus on brand building and endorsement development for signed artists

NKPR president Natasha Koifman

NKPR has launched a new talent division, NK Artists. The division will focus on brand building and strategic endorsement development for signed artists under the leadership of agency founder and president Natasha Koifman.

NK Artists has already signed its first clients: Hockey Night in Canada host George Stroumboulopoulos; photographer David Drebin; fashion designer Erin Kleinberg; lifestyle and décor expert Caspar Haydar and celebrity makeup artist Misty Fox.

“I love the idea of taking really talented people and helping them become the brand they want to be, but don’t necessarily have the expertise to do it,” said Koifman, who founded NKPR in 2002.

“There’s a need not for an agent, but for someone who can create the right strategic partnerships to propel their brand forward and work in a creative way. That doesn’t exist out there,” added Koifman. “We’ve always been a true partner for our [corporate] clients and I feel that’s what’s missing for talent.”

NKPR, which has offices in Toronto and New York City, also plans to open an office in L.A. later this year. “Because we have offices both in Canada and the U.S., [the new division] is an opportunity to work with talent across North America,” said Koifman.

Related Articles:

Under the new division, NKPR will also service existing clients, brokering deals on their behalf. For example, NKPR recently developed a national philanthropic partnership between Kiehl’s and Simple Plan in support of children’s causes. In addition to hosting a charitable concert in September, the band will partner with Kiehl’s to develop a limited-edition label for Ultra Facial Cream, with 100% of net profits going to the Simple Plan Foundation.

In conjunction with the launch of NK Artists, Koifman announced she is working on her first book, a look inside the world of celebrity branding, slated to be published in September 2015.

As part of the agency’s expansion, NKPR has promoted Bunmi Adeoye to vice-president. Adeoye has been with the agency for six years.

Advertising Articles

Ads You Must See: We all scream for Snickers

Snickers gets clever about online anger and unleashes a deafening scream

PepsiCo and InterCon Hotels execs embrace ‘The Many’

C2 Montréal invites brands to discuss how they're putting consumers in charge

Wonderbra pushes modern look in new campaign

77-year-old brand aims to attract new consumers with fresh imagery

On The Move: Hires at Ketchum, Shikatani Lacroix, Embr

A weekly update of who's headed where in Canadian marketing and communications

How Google’s ‘agency for agencies’ tells brand stories

The managing director for The Zoo opens up at C2 Montréal

CBC unveils 2016-2017 broadcast and digital lineups

Public broadcaster adds an animated series, a daytime talk show and more

Floating hospital campaigns for support

Mercy Ships Canada launches its first-ever agency-led awareness and fundraising effort

AmEx influencer campaign travels north of expectations

Social and acquisition teams band together for the company's latest campaign

Shinola’s expansion into Canada gets a PR boost

Detroit-based manufacturer looks to settle in Toronto with help from ASC Public Relations