NKPR wins Yogen Früz and Yogurty’s account

NKPR, which has offices in Toronto and New York, has been named PR agency of record for Yogen Früz and Yogurty’s. “Given [NKPR's] media relationships and proven ability to connect with the Canadian consumer, we believe they are the right partner to strengthen our brand presence during this time of growth,” said Yogen Früz and […]

NKPR, which has offices in Toronto and New York, has been named PR agency of record for Yogen Früz and Yogurty’s.

“Given [NKPR's] media relationships and proven ability to connect with the Canadian consumer, we believe they are the right partner to strengthen our brand presence during this time of growth,” said Yogen Früz and Yogurty’s co-founder and CEO Aaron Serruya in a release.

NKPR first started working with both frozen yogurt brands at its celebrity portrait studio, the IT Lounge, during the 2012 Toronto International Film Festival. “They were a huge hit. Celebrities and media alike loved the brands’ playfulness and creativity,” said NKPR president Natasha Koifman.

As agency of record, NKPR has developed a PR plan to support the brands’ multimedia marketing program in partnership with Disney and Marvel’s film Captain America: The Winter Soldier. The integrated campaign, which launched in March and was developed in-house, included app launches, social media contests and experiential events.

For the brands’ overall communications plan, NKPR will focus on media relations, targeted influencer seeding and events. “Part of it is helping people understand the difference between frozen yogurt brands. There are healthy options and not-so-healthy options, and [Yogen Früz and Yogurty’s] are truly a healthy option,” said Koifman. “We want to tell that story and we want to make it fun, so we have a whole supporting strategy around that.”

Advertising Articles

KBS Canada now has a CEO

Steve McCall formalizes relationship with Toronto and Montreal

Nature’s Path focuses on family in new campaign

First "Right Path" work from new AOR Bensimon Byrne

On The Move – Weekly Roundup

A recap of who’s headed where in Canadian marketing communications

Niall Kelly named CD at John St.

Toronto agency hires Taxi CD following departure of Chris Hirsch and Nellie Kim

Airbnb names North Strategic PR agency of record

U.S.-based online hospitality company works to build awareness in Canada

DDB switches up its creative ranks

Kevin Drew Davis is off to Chicago while Cosmo Campbell fills in the gap

Watch This: Starkman held prisoner (Bessies)

Another ad remake puts agency talent in front of the camera

‘Crave More’ attempts to make PC a lifestyle brand

New campaign from John St. asks a lot of questions

Walking without borders to help MSF

Fundraiser asks people to walk for those who benefit from Doctors Without Borders