NKPR wins Yogen Früz and Yogurty’s account

NKPR, which has offices in Toronto and New York, has been named PR agency of record for Yogen Früz and Yogurty’s. “Given [NKPR's] media relationships and proven ability to connect with the Canadian consumer, we believe they are the right partner to strengthen our brand presence during this time of growth,” said Yogen Früz and […]

NKPR, which has offices in Toronto and New York, has been named PR agency of record for Yogen Früz and Yogurty’s.

“Given [NKPR's] media relationships and proven ability to connect with the Canadian consumer, we believe they are the right partner to strengthen our brand presence during this time of growth,” said Yogen Früz and Yogurty’s co-founder and CEO Aaron Serruya in a release.

NKPR first started working with both frozen yogurt brands at its celebrity portrait studio, the IT Lounge, during the 2012 Toronto International Film Festival. “They were a huge hit. Celebrities and media alike loved the brands’ playfulness and creativity,” said NKPR president Natasha Koifman.

As agency of record, NKPR has developed a PR plan to support the brands’ multimedia marketing program in partnership with Disney and Marvel’s film Captain America: The Winter Soldier. The integrated campaign, which launched in March and was developed in-house, included app launches, social media contests and experiential events.

For the brands’ overall communications plan, NKPR will focus on media relations, targeted influencer seeding and events. “Part of it is helping people understand the difference between frozen yogurt brands. There are healthy options and not-so-healthy options, and [Yogen Früz and Yogurty’s] are truly a healthy option,” said Koifman. “We want to tell that story and we want to make it fun, so we have a whole supporting strategy around that.”

Advertising Articles

Vancouver Opera’s street art reveals the monster in us all

Campaign aims to recruit younger audiences and raise awareness about bullying

Canadian Olympic Committee selects Cossette as AOR

Agency to lead creative communications through Rio 2016

Sunbeam partners with Canadian Cancer Society

“Supports With Warmth” campaign supports charity’s Wheels of Hope program

Subway and Disney team up for Big Hero 6 promotion

Twitter contest gives away tickets to advanced screenings across Canada

Argyle Communications opens Ottawa practice

Veteran political advisor Chris Hilton will lead the team

Who is the real ROI expert? (Column)

What you should consider when looking for the real deal

McCain’s new ad pushes versatility of fries – and fun

Creative showcases first major redesign for the company in more than 50 years

Lululemon gets slammed for Dalai Lama partnership

Relationship with Tibetan leader puts retailer in PR storm

Twist Image named digital AOR for Treasury Wine Estates

The WPP agency wins after a three-month, North America-wide review