NKPR wins Yogen Früz and Yogurty’s account

NKPR, which has offices in Toronto and New York, has been named PR agency of record for Yogen Früz and Yogurty’s. “Given [NKPR's] media relationships and proven ability to connect with the Canadian consumer, we believe they are the right partner to strengthen our brand presence during this time of growth,” said Yogen Früz and […]

NKPR, which has offices in Toronto and New York, has been named PR agency of record for Yogen Früz and Yogurty’s.

“Given [NKPR's] media relationships and proven ability to connect with the Canadian consumer, we believe they are the right partner to strengthen our brand presence during this time of growth,” said Yogen Früz and Yogurty’s co-founder and CEO Aaron Serruya in a release.

NKPR first started working with both frozen yogurt brands at its celebrity portrait studio, the IT Lounge, during the 2012 Toronto International Film Festival. “They were a huge hit. Celebrities and media alike loved the brands’ playfulness and creativity,” said NKPR president Natasha Koifman.

As agency of record, NKPR has developed a PR plan to support the brands’ multimedia marketing program in partnership with Disney and Marvel’s film Captain America: The Winter Soldier. The integrated campaign, which launched in March and was developed in-house, included app launches, social media contests and experiential events.

For the brands’ overall communications plan, NKPR will focus on media relations, targeted influencer seeding and events. “Part of it is helping people understand the difference between frozen yogurt brands. There are healthy options and not-so-healthy options, and [Yogen Früz and Yogurty’s] are truly a healthy option,” said Koifman. “We want to tell that story and we want to make it fun, so we have a whole supporting strategy around that.”

Advertising Articles

MDC releases Q2 results, on track for record revenue highs

CEO Miles Nadal says company is in prime position for continued growth

Watch This: Moment Factory lights up Parc de la Gorge

Turning a park into a glowing, immersive, multimedia experience to convince hikers to stay the night

Social Scanner: Social gets serious about shopping

Three big social networks make moves in ecommerce, plus Vine gains traction and Target partners with popular YouTubers

Engagement Labs acquires Entrinsic

Engagement Labs has scooped up another analytics provider, Toronto's Entrinsic

Vancouver homeless campaign generates buzz worldwide

Convertible bus benches seen as antidote to anti-homeless doorway spikes

Linkedin buys ad targeting and measurement firm Bizo

$175 million deal further enhances Linkedin's B2B marketing offerings

H+K unites Americas region

Mike Coates takes helm as president and CEO as Canadian, U.S. and Latin American operations unite

Canola growers gear up for Food Day Canada

Twitter party will showcase Canadian food and farmers

No gamble with content at SXSWV2V (Column)

Martin Waxman shares insights from memorable sessions at the upstart festival