North Strategic taps Wendie Godbout to lead Montreal office

Former PR director at Aldo brings the retailer’s account with her


North’s Wendie Godbout.

North Strategic added Wendie Godbout to its Quebec senior leadership team, and landed a new account in the process. 

Godbout, former PR director at Aldo Group, was hired as senior account director of North’s Montreal office. The shoe retailer wanted to continue working with Godbout, so it shifted PR duties to North.

Narrative PR, which was named PR agency of record for Aldo last year, will continue to handle media relations in English Canada. North will provide leadership counsel for Aldo’s internal communications team, as well as corporate and crisis communications support.

When she made her decision to join North, Godbout and Aldo “explored different avenues of how we could keep collaborating and that idea just made a lot of sense,” said Godbout. “I know the team and the brand inside and out, so it was a good momentum that we wanted to continue.”

Godbout will manage North’s four-person Montreal team, which the agency expects to grow to 10 within the next year. Her role also includes new business development and contributing to the work on national accounts.

Godbout worked with North founders Mia Pearson and Justin Creally for eight years, when they were all at High Road Communications. “We’ve always got along very well and I’ve always been inspired by the vision and thinking that they brought to PR,” said Godbout.

“Having worked with Wendie for a number of years previously, we know what she can bring to our agency: amazing client relations, big bold thinking and an ability to build a great culture within the office,” said Creally, in a release. “Bringing Wendie on board is going to help North take a big step forward in growing our presence within Quebec.”

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