North Strategic taps Wendie Godbout to lead Montreal office

Former PR director at Aldo brings the retailer’s account with her

Wendie

North’s Wendie Godbout.

North Strategic added Wendie Godbout to its Quebec senior leadership team, and landed a new account in the process. 

Godbout, former PR director at Aldo Group, was hired as senior account director of North’s Montreal office. The shoe retailer wanted to continue working with Godbout, so it shifted PR duties to North.

Narrative PR, which was named PR agency of record for Aldo last year, will continue to handle media relations in English Canada. North will provide leadership counsel for Aldo’s internal communications team, as well as corporate and crisis communications support.

When she made her decision to join North, Godbout and Aldo “explored different avenues of how we could keep collaborating and that idea just made a lot of sense,” said Godbout. “I know the team and the brand inside and out, so it was a good momentum that we wanted to continue.”

Godbout will manage North’s four-person Montreal team, which the agency expects to grow to 10 within the next year. Her role also includes new business development and contributing to the work on national accounts.

Godbout worked with North founders Mia Pearson and Justin Creally for eight years, when they were all at High Road Communications. “We’ve always got along very well and I’ve always been inspired by the vision and thinking that they brought to PR,” said Godbout.

“Having worked with Wendie for a number of years previously, we know what she can bring to our agency: amazing client relations, big bold thinking and an ability to build a great culture within the office,” said Creally, in a release. “Bringing Wendie on board is going to help North take a big step forward in growing our presence within Quebec.”

Advertising Articles

Red Lion wins The Brain Project

Toronto agency gets a shot at driving research funding through Baycrest Health Sciences’ arts initiative

Cadbury brings joy back to the holidays

How the brand drives local relevance and trying to stay top of mind this December

Welcome to the sharing economy of advertising (column)

KBS Canada head Nick Dean reflects on agency talent and what's ahead for 2017

Marketel McCann rebrands, adds new president

Mylene Savoie takes the leadership position as the agency takes on a new name

The List: Leo Burnett breaks down borders

The agency expanded its assignments, leadership and influence beyond Toronto

The biggest stories in Canadian marketing: 2016

A look back at the most read and shared news items from MarketingMag.ca

DDB hires first North American CCO

Ari Weiss to lead 17 creative teams from across the continent

How we can close advertising’s biggest gap

AOL's David Shing on how companies can bring more empathy to advertising

Confirming speculation, Blammo and Extreme merge

Renamed as Arrivals + Departures, independents make a cultural match