NXNE video: Marlon Rodrigues discusses real-time purchasing

Marlon Rodrigues, director of marketing at Polar Mobile, gave Marketing a recap of his presentation during last week’s NXNE conference in Toronto. Rodrigues explains how real-time purchasing is opening doors for media companies trying to monetize digital content.

Marlon Rodrigues, director of marketing at Polar Mobile, gave Marketing a recap of his presentation during last week’s NXNE conference in Toronto. Rodrigues explains how real-time purchasing is opening doors for media companies trying to monetize digital content.

Advertising Articles

The future looks bright for PR: survey

Two new studies paint a positive picture for the PR profession, but also one of significant change

Epicure wants to get Canadians cooking

"Good Food. Real Fast" movement aims to inspire busy moms

A&W gears up for “Cruisin’ to End MS” event

Classic cars and A&W actor part of fundraising efforts for MS Society of Canada

Amex takes experiential program to the next level

New ‘Invites’ brand broadens access to entertainment experiences

Was Edelman right to ‘seize the day’? (Column)

PR firm draws flak for outlining “opportunity” in Robin Williams’ death

On The Move – Weekly Roundup

A recap of who’s headed where in Canadian marketing communications

Rick Abbruzzese and Lorelei Derera open Toronto agency

Tag's associate creative director and senior account director go their own way

What GroupM’s report says about Canada’s media market

A look at media spending forecasts and who's spending more

GroupM forecasts a return to pre-crisis ad spending next year

Global ad investment to reach $534 billion this year as U.S. and China lead growth