NXNE video: Marlon Rodrigues discusses real-time purchasing

Marlon Rodrigues, director of marketing at Polar Mobile, gave Marketing a recap of his presentation during last week’s NXNE conference in Toronto. Rodrigues explains how real-time purchasing is opening doors for media companies trying to monetize digital content.

Marlon Rodrigues, director of marketing at Polar Mobile, gave Marketing a recap of his presentation during last week’s NXNE conference in Toronto. Rodrigues explains how real-time purchasing is opening doors for media companies trying to monetize digital content.

Advertising Articles

Big-hearted boxers gather again for Agency Wars

Community continues to grow around annual fundraiser for RMH and NABS

NDP proposes crackdown on food, beverage ads aimed at kids

Children watch more than 20,000 TV ads a year, more than half are for food products

BMO looks to humanize online investing in new campaign

First effort from KBS highlights the bank's AdviceDirect investing tool

Omnicom Group takes full control of Critical Mass

New York-based holding company buys Critical Mass's remaining stock

Royal Roads University gives students a look into the future

School replaces traditional advertising with aggressive social and digital campaign

TransCanada cuts ties with PR firm over campaign concerns

Leaked documents recommend using third parties to attack the pipeline's opponents

Kashi Canada’s quest to ‘Plant it Forward’

Health food brand gets Canadians closer to real food with urban garden project

Maple Leaf Foods launches ‘Songs in the Key of Wiener’

Facebook campaign for Larsen Wieners pays homage to the “As Seen On TV” era