Oke steps up as ECD at TBWA

TBWA\Toronto has promoted Allen Oke to executive creative director, effective immediately. The agency has been without a single creative lead since July, when Jack Neary departed as chief creative officer to take a one-year sabbatical from the industry to write a book about his early life. Since then, TBWA\Toronto has had its accounts and businesses […]

TBWA\Toronto has promoted Allen Oke to executive creative director, effective immediately.

The agency has been without a single creative lead since July, when Jack Neary departed as chief creative officer to take a one-year sabbatical from the industry to write a book about his early life. Since then, TBWA\Toronto has had its accounts and businesses handled by four creative directors, among them Oke.

“I had told our office and clients that I would take the summer and fall to look around our network for a creative lead, and it became clear to me Allen was right for the job as soon as Jack left,” said Jay Bertram, president of TBWA\Latin America and Canada.

“Allen approached me about being considered for the job, and he demonstrated beyond my expectations what I expect from a creative leader in terms of actions and behaviours,” added Bertram. “It was a relatively easy decision and for those in the agency it was no surprise.”

In leading the creative group, Oke will be tasked with ensuring creative innovation bridges all media to reach audiences for its client brands. He will work closely with Jennifer Simpson, director of digital production, and Tasha Dean, senior digital strategist responsible for bringing the Canadian and Latin American digital and social media practices into the Digital Arts Network (DAN), the agency’s strategic social media hub.

Before joining TBWA\Toronto in 2004, Oke was a senior copywriter at Lowe Roche and JWT. He started his advertising career at Ranscombe & Co. in 1997.

“He grew up in the traditional world, but has evolved beautifully into the digital and social world,” said Bertram. “Those two skills that are really hard to find in one person, and so I think we’re set for the future challenges of our clients in Canada.”

Advertising Articles

Ads You Must See: We all scream for Snickers

Snickers gets clever about online anger and unleashes a deafening scream

PepsiCo and InterCon Hotels execs embrace ‘The Many’

C2 Montréal invites brands to discuss how they're putting consumers in charge

Wonderbra pushes modern look in new campaign

77-year-old brand aims to attract new consumers with fresh imagery

On The Move: Hires at Ketchum, Shikatani Lacroix, Embr

A weekly update of who's headed where in Canadian marketing and communications

How Google’s ‘agency for agencies’ tells brand stories

The managing director for The Zoo opens up at C2 Montréal

CBC unveils 2016-2017 broadcast and digital lineups

Public broadcaster adds an animated series, a daytime talk show and more

Floating hospital campaigns for support

Mercy Ships Canada launches its first-ever agency-led awareness and fundraising effort

AmEx influencer campaign travels north of expectations

Social and acquisition teams band together for the company's latest campaign

Shinola’s expansion into Canada gets a PR boost

Detroit-based manufacturer looks to settle in Toronto with help from ASC Public Relations