OMAC releases CPG award shortlist

The Out-of-home Marketing Association of Canada (OMAC) has released the shortlist for its inaugural award celebrating the best advertising in the consumer packaged goods category. The shortlist is comprised of eight ads in five categories. Beverage • Bacardi, Grey Goose: “Fly Beyond,” by Ogilvy Paris • Molson Coors, Newscastle Ale: “No Bollocks,” by BBDO Toronto Food […]

The Out-of-home Marketing Association of Canada (OMAC) has released the shortlist for its inaugural award celebrating the best advertising in the consumer packaged goods category.

The shortlist is comprised of eight ads in five categories.

Beverage

• Bacardi, Grey Goose: “Fly Beyond,” by Ogilvy Paris
• Molson Coors, Newscastle Ale: “No Bollocks,” by BBDO Toronto

Food

• Mondelez, Cadbury Dairy Milk Bubbly: “Floating Bar” TSA execution, by Ogilvy & Mather
• IÖGO: “Product Launch” by DentsuBos

Beauty

• Estee Lauder, MAC: “In Extreme Dimension Lash Mascara” by in-house MAC creative services, health and personal care:
• Pfizer: “Emergen-C,” by Juniper Park
• Unilever, Dove: “Make Girls Unstoppable,” by Oglivy & Mather

Household Products

• Mr. Clean by Leo Burnett

The shortlisted contenders will now be reviewed by BrandSpark’s Canadian Shopper Panel, which will gauge their ability to communicate the intended message. The winners will be announced at the Best New Products Award (“BNPA”) show on May 22.

Advertising Articles

Metro counts down to Christmas in Quebec

Holiday campaign includes 24 ads featuring TV talk-show host Eric Salvail

Cystic Fibrosis Canada picks its moment

Real stories are at the hear of the organization's first fully-integrated campaign

Fuse bolsters its content team

New digital strategist Anastasia Tubanos will help lead content strategy efforts

SoFresh embraces its Canuck roots

A dairy alternative brand tries to make its U.S.-grown ingredients more Canadian

Plan Canada refreshes Gifts of Hope

Annual giving campaign positioned as perfect gift for the hard-to-shop-for

Wake-Ups return after 65-year advertising slumber

A caffeine pill with broad consumer market ambitions

Pickle Barrel shows local food some love

Why the Ontario casual dining brand upped its focus on fresh ingredients

IPG’s Magna report predicts ad spending will slow in 2017

Next year's projected 3.6% growth is the lowest since the 2008 recession

Tourisme Montreal apologizes in advance

The city's 375th birthday celebrations will likely wake the neighbours all year