Omnicom Publicis gets green light from European Union

The European Union’s antitrust authority has approved the merger of Omnicom and Publicis, clearing a deal that will create the world’s largest advertising firm. The European Commission, the 28-nation bloc’s competition watchdog, said Thursday the merger raises no significant antitrust concerns thanks to the presence of other large competitors and the advertising and communication market’s […]

The European Union’s antitrust authority has approved the merger of Omnicom and Publicis, clearing a deal that will create the world’s largest advertising firm.

The European Commission, the 28-nation bloc’s competition watchdog, said Thursday the merger raises no significant antitrust concerns thanks to the presence of other large competitors and the advertising and communication market’s bidding nature.

Omnicom Group Inc., based in New York, and France’s Publicis Groupe SA have said they are combining in a “merger of equals” that will create the Publicis Omnicom Group, a firm worth more than $35 billion.

Omnicom owns BBDO Worldwide, DDB Worldwide Communications Group and TBWA Worldwide, among other agencies. Paris-based Publicis runs its namesake agency as well as Leo Burnett Worldwide, Saatchi & Saatchi and DigitasLBi.

Advertising Articles

Sunbeam partners with Canadian Cancer Society

“Supports With Warmth” campaign supports charity’s Wheels of Hope program

Subway and Disney team up for Big Hero 6 promotion

Twitter contest gives away tickets to advanced screenings across Canada

Argyle Communications opens Ottawa practice

Veteran political advisor Chris Hilton will lead the team

Who is the real ROI expert? (Column)

What you should consider when looking for the real deal

McCain’s new ad pushes versatility of fries – and fun

Creative showcases first major redesign for the company in more than 50 years

Lululemon gets slammed for Dalai Lama partnership

Relationship with Tibetan leader puts retailer in PR storm

Twist Image named digital AOR for Treasury Wine Estates

The WPP agency wins after a three-month, North America-wide review

Sport Chek goes grassroots with Toronto Raptors anthem

The retailer hits the court for the start of basketball season

O.B. tampons challenges women to ‘Give us one period’

Campaign aims to educate non-users and break down barriers to usage