Omnicom Publicis gets green light from European Union

The European Union’s antitrust authority has approved the merger of Omnicom and Publicis, clearing a deal that will create the world’s largest advertising firm. The European Commission, the 28-nation bloc’s competition watchdog, said Thursday the merger raises no significant antitrust concerns thanks to the presence of other large competitors and the advertising and communication market’s […]

The European Union’s antitrust authority has approved the merger of Omnicom and Publicis, clearing a deal that will create the world’s largest advertising firm.

The European Commission, the 28-nation bloc’s competition watchdog, said Thursday the merger raises no significant antitrust concerns thanks to the presence of other large competitors and the advertising and communication market’s bidding nature.

Omnicom Group Inc., based in New York, and France’s Publicis Groupe SA have said they are combining in a “merger of equals” that will create the Publicis Omnicom Group, a firm worth more than $35 billion.

Omnicom owns BBDO Worldwide, DDB Worldwide Communications Group and TBWA Worldwide, among other agencies. Paris-based Publicis runs its namesake agency as well as Leo Burnett Worldwide, Saatchi & Saatchi and DigitasLBi.

Advertising Articles

TD banks on Instagram ads to support music program

The financial institution continues its support of the Canadian music scene

Why marketers should push forward, not pull back

In today's economy, slashing ad budgets can mean lost sales and lost opportunities

Time to change our research strategies (Column)

Three tips to consider for your next millennial campaign plan

Simons selects Cossette as agency partner for expansion

Agency to help Quebec retailer build brand awareness outside its home province

Marketing in the age of mobile

There is both art and science in building engaging mobile experiences.

Airbnb signs deal to sponsor 2016 Rio Olympic Games

Online community is the Games' first alternative accommodations sponsor

Ontario Tourism invades Instagram

15-second videos on social site support upcoming Pan Am/Parapan Am Games

Grey Canada gets a shot at Tequila Herradura

Brown-Forman brand awards digital CRM and below-the-line duties to WPP shop

Big changes bring Juniper Park into TBWA Worldwide

Network shifts global executive structure, Jay Bertram re-focuses on Canada