Omnicom Publicis gets green light from European Union

The European Union’s antitrust authority has approved the merger of Omnicom and Publicis, clearing a deal that will create the world’s largest advertising firm. The European Commission, the 28-nation bloc’s competition watchdog, said Thursday the merger raises no significant antitrust concerns thanks to the presence of other large competitors and the advertising and communication market’s […]

The European Union’s antitrust authority has approved the merger of Omnicom and Publicis, clearing a deal that will create the world’s largest advertising firm.

The European Commission, the 28-nation bloc’s competition watchdog, said Thursday the merger raises no significant antitrust concerns thanks to the presence of other large competitors and the advertising and communication market’s bidding nature.

Omnicom Group Inc., based in New York, and France’s Publicis Groupe SA have said they are combining in a “merger of equals” that will create the Publicis Omnicom Group, a firm worth more than $35 billion.

Omnicom owns BBDO Worldwide, DDB Worldwide Communications Group and TBWA Worldwide, among other agencies. Paris-based Publicis runs its namesake agency as well as Leo Burnett Worldwide, Saatchi & Saatchi and DigitasLBi.

Advertising Articles

Ads You Must See: A ‘dismal’ week in ad land

Banksy's "dismal" ad, plus a gloomy spot from the British Heart Foundation

Why marketing needs more mentors (Discussion)

Providing career guidance is valuable for both mentor and mentee: Alan Middleton

On The Move: Changes at Top Drawer, Publicis, GMR

A weekly recap of who's headed where in Canadian marketing and communications

Proximity bolsters UX and strategy with new hires

Joe Szabo and Paul Hanlon join the Toronto-based Omnicom-owned shop

Goodyear retires its blimp

Cigar-shaped vessel to be replaced

Axe pushes grit and determination in video series

Campaign from Sid Lee celebrates confidence and the desire to succeed

Canada’s first party leader to post an ad on Instagram is…

Prime minister Stephen Harper using ads on social as part of election campaign

Nestlé Purina’s new magazine has gone to the dogs

Kibble & Collars marks National Dog Day

DenTek and Olsen Europe hire OverCat for PR

Toronto shop holds agency of record status on latest accounts