Omnicom Publicis gets green light from European Union

The European Union’s antitrust authority has approved the merger of Omnicom and Publicis, clearing a deal that will create the world’s largest advertising firm. The European Commission, the 28-nation bloc’s competition watchdog, said Thursday the merger raises no significant antitrust concerns thanks to the presence of other large competitors and the advertising and communication market’s […]

The European Union’s antitrust authority has approved the merger of Omnicom and Publicis, clearing a deal that will create the world’s largest advertising firm.

The European Commission, the 28-nation bloc’s competition watchdog, said Thursday the merger raises no significant antitrust concerns thanks to the presence of other large competitors and the advertising and communication market’s bidding nature.

Omnicom Group Inc., based in New York, and France’s Publicis Groupe SA have said they are combining in a “merger of equals” that will create the Publicis Omnicom Group, a firm worth more than $35 billion.

Omnicom owns BBDO Worldwide, DDB Worldwide Communications Group and TBWA Worldwide, among other agencies. Paris-based Publicis runs its namesake agency as well as Leo Burnett Worldwide, Saatchi & Saatchi and DigitasLBi.

Advertising Articles

Airbnb names North Strategic PR agency of record

U.S.-based online hospitality company works to build awareness in Canada

DDB switches up its creative ranks

Kevin Drew Davis is off to Chicago while Cosmo Campbell fills in the gap

Watch This: Starkman held prisoner (Bessies)

Another ad remake puts agency talent in front of the camera

‘Crave More’ attempts to make PC a lifestyle brand

New campaign from John St. asks a lot of questions

Walking without borders to help MSF

Fundraiser asks people to walk for those who benefit from Doctors Without Borders

DDB Canada is a good fit for Nordstrom’s shoe campaign

Agency's Calgary campaign impressed the U.S. marketers

Tyler Turnbull leaves Proximity Canada

One year later, presidency again vacant

Why PR still struggles with ROI (Column)

PR hasn’t become easier to measure, but there’s a bigger challenge at hand