On The Move – Weekly Roundup

A recap of who’s headed where in marketing communications. ADRIEN MONTPELLIER joined Tribal Worldwide and DDB Canada as technology director. Montpellier returned to Toronto after spending six months with Amazon in Seattle as the e-tailer’s senior technical program manager. He has also held positions at Lollipop, Twist Image, Elemental Corporation, Campus Compare and In-Touch Insight […]

A recap of who’s headed where in marketing communications.

ADRIEN MONTPELLIER joined Tribal Worldwide and DDB Canada as technology director. Montpellier returned to Toronto after spending six months with Amazon in Seattle as the e-tailer’s senior technical program manager. He has also held positions at Lollipop, Twist Image, Elemental Corporation, Campus Compare and In-Touch Insight Systems.

Adrian Montpellier, technology director at Tribal Worldwide and DDB Canada.

Ethnicity Multicultural Marketing and Advertising appointed MIKE FROMOWITZ its new partner and first chief creative officer. In 1997, Fromowitz became the first regional creative director for TBWA\Asia Pacific and helped launch the Omnicom brand in 13 countries. In 2006 he started to start his own digitally focused agency, Mantra Partners, which is now closing as a result of his move to Ethnicity.

Innocean Worldwide Canada hired LAURA PACEY as SVP, client business to lead the Kia Canada business. Pacey has over 25 years of leadership experience, including fifteen years focused on the automotive sector, with management roles at Nissan Canada and MacLaren McCann, where she was the executive strategic business lead on the General Motors account. She was most recently the senior vice-president of operations at Kenna Communications. She assumes her new role Feb. 10.

Colour tapped ALICE MCCARRON to lead its new energy practice. McCarron joined the agency from Heritage Gas, where her responsibilities as vice-president of business development and marketing included public and government relations.

Mindshare Canada promoted SANDRA BONNICK to managing director of client leadership, heading up the Unilever team. She replaces Sheri Cooper, who now leads the agency’s Air Canada team. Bonnick joined Mindshare four years ago as director of Unilever’s personal care division.

Anita Gatto, vice-president of marketing for Entertainment One Licensing’s pop culture and lifestyle division.

ANITA GATTO joined Entertainment One Licensing’s pop culture and lifestyle division as vice-president of marketing, a new position within the division. Gatto has over a decade experience in marketing having worked with lifestyle brands such as Tommy Hilfiger, John Varvatos, Chip and Pepper and Robert Graham. Gatto also founded New City PR, a boutique firm specializing fashion and entertainment brands.

Newad appointed GENEVIEVE ROY as business development director, Eastern Canada to promote the agency’s multiplatform offering. During her career Roy has held account director positions at TC Media and Rogers Communications.

Today’s Parent appointed SASHA EMMONS as editor-in-chief, effective Feb. 10.  Emmons was most recently a freelance editor and consultant, contributing to Walmart Live Better, Todaysparent.com, iVillage.com, Scholastic Parent & Child, Better Homes & Gardens, Parents, TheNest.com, and Parenting.

Adding new members to your team? Starting a new job? Let us know. Send your submissions to our online team.

Advertising Articles

Suicide Squad thanks Toronto with pop-up fan experience

City-exclusive marketing activation included an appearance by two of the movie's stars

38% of Canadians are aware of online AdChoices program

Awareness level 'respectable' given program's newness says DAAC study

Alain Tadros leaves Publicis for Metro

President of the Montreal office heads client side for the first time in his career

Cineplex wants to talk about the weather

New campaign positions movies as a fall back option when weather doesn't cooperate

Kit and Ace’s summer of ‘Eh’

Retailer brings a taste of Canadiana to U.S. pop-up showroom

The Juno Awards selects Rock-It as its PR AOR

After 15 years with Holmes PR, the Juno Awards has chosen a new shop

The quest to predict the way brand images get hijacked

Schulich is developing a tool to help marketers predict negative brand attention

20th Century Fox’s futurist looks at the bigger picture

Ted Schilowitz of Barco Escape discusses innovation coming to a theatre near you

When does culture and ethnicity matter in marketing?

Cultural identity is one of many factors that influence consumption