VIDEO: OneMethod takes art (and tacos) to the street

A long line of hungry people crowded the sidewalk on Wellington St. in Toronto Thursday for the third installment of La Carnita, a pop-up food marketing strategy created by OneMethod Digital + Design. The angle? Buy a piece of art and leave with tacos. An odd mixture for sure, but it certainly drew a crowd. […]

A long line of hungry people crowded the sidewalk on Wellington St. in Toronto Thursday for the third installment of La Carnita, a pop-up food marketing strategy created by OneMethod Digital + Design.

The angle? Buy a piece of art and leave with tacos.

An odd mixture for sure, but it certainly drew a crowd. The line-up for the event began at 11:15 AM and grew until the first piece of art was sold at noon.

The only advertising done for La Carnita was a Twitter page that as of 11:45 AM, just before the noon open, hit over thousand tweets.

Advertising Articles

Cossette and McDonald’s throw a little shade on summer

How the quick service restaurant and its agency helped Canadians stay cool

ACTRA, advertisers sign new contract for new age

New deal changes how commercial actors are paid and acknowledges digital shift

Future Shop tweets with students about their own future

Live Twitter event extends the brand's 'Future Shopping' back-to-school campaign

The Zen of content marketing (Column)

How to embrace your inner Ps: publishing, producing and publicity

Kanetix calls for a pledge against distracted driving

Kids, food, talking and texting take focus off the road

Le Burger Week cooks up six-city burger battle

Contest aims to find the best burger and build buzz for restaurants

Canadians urged to speak up for credit unions

Campaign asks Canadians to write Ottawa in support of tax credit

FCB Montreal to launch Weight Watchers campaign

The weight-loss brand is moving away from American spokespeople with original Canadian creative