VIDEO: OneMethod takes art (and tacos) to the street

A long line of hungry people crowded the sidewalk on Wellington St. in Toronto Thursday for the third installment of La Carnita, a pop-up food marketing strategy created by OneMethod Digital + Design. The angle? Buy a piece of art and leave with tacos. An odd mixture for sure, but it certainly drew a crowd. […]

A long line of hungry people crowded the sidewalk on Wellington St. in Toronto Thursday for the third installment of La Carnita, a pop-up food marketing strategy created by OneMethod Digital + Design.

The angle? Buy a piece of art and leave with tacos.

An odd mixture for sure, but it certainly drew a crowd. The line-up for the event began at 11:15 AM and grew until the first piece of art was sold at noon.

The only advertising done for La Carnita was a Twitter page that as of 11:45 AM, just before the noon open, hit over thousand tweets.

Advertising Articles

Montreal Canadiens draft Jay Baruchel for fan club launch

NHL team launches Club 1909 to connect with fans around the world

6 things we learned at Digital Day 2014

Insights on privacy, programmatic, mobile, millenials and Marketing magazine

Kraft Peanut Butter brings iconic bears to life

Peanut butter brand introduces plush toys as part of its “Stick Together” campaign

Twist Image hires Jon Finkelstein as ECD

Finkelstein hire part of agency's “new energy” and “new direction”

How 88 Creative used Buzzfeed to find a new coordinator

Looking for a culture fit, the agency eschewed traditional recruitment

Cossette names Michaela Charette senior strategist

Longtime beer marketer moves to the agency side of the business

On the Move — Weekly Roundup

A recap of who’s headed where in Canadian marketing communications

Air Miles focuses on storytelling in new video

Campaign turns user-generated content into branded content

Final 2014 MIAs shortlist announced

Finalists in the Targeted Marketing, and Products and Services categories