VIDEO: OneMethod takes art (and tacos) to the street

A long line of hungry people crowded the sidewalk on Wellington St. in Toronto Thursday for the third installment of La Carnita, a pop-up food marketing strategy created by OneMethod Digital + Design. The angle? Buy a piece of art and leave with tacos. An odd mixture for sure, but it certainly drew a crowd. […]

A long line of hungry people crowded the sidewalk on Wellington St. in Toronto Thursday for the third installment of La Carnita, a pop-up food marketing strategy created by OneMethod Digital + Design.

The angle? Buy a piece of art and leave with tacos.

An odd mixture for sure, but it certainly drew a crowd. The line-up for the event began at 11:15 AM and grew until the first piece of art was sold at noon.

The only advertising done for La Carnita was a Twitter page that as of 11:45 AM, just before the noon open, hit over thousand tweets.

Advertising Articles

Jean-Sébastien Monty joins Bleublancrouge

He joins the agency as managing director, remains president and partner of U92

Postmedia names Sid Lee agency of record

Win follows successful "Postmedia Reimagined" campaign

The arrogance of experience (Column)

Martin Waxman gets the inside scoop on what journalists want—and don’t want

President’s Choice launches ‘Colourful’ campaign

PC removes artificial flavours and colours from its products

Old El Paso hits home with restaurant-style dinner kits

TV, PR, in-store sampling, online and events support recently-introduced line

Revera tackles women’s fears about aging in new film project

Partnership with Reel Youth bridges generation gap

Twitter booth and a VIP Mom keep the buzz going for Target

Retailer gives consumers a behind-the-scenes look during Fashion Week

Brian Hickling heads to Extreme Group

Industry vet returns to the east coast to direct the agency's Halifax office