PayWith Worldwide names DDB Canada agency of record

DDB is set to promote an emerging mobile payments player

Mobile reward and payment company PayWith Worldwide announced Thursday that it has chosen DDB Canada‘s Vancouver office as its agency of record.

The agency’s first order of business will be promoting the brand across North America, and marketing the new “mCard,” a mobile app that allows consumers to securely pay with their smartphone and receive instant rewards.

“After a successful introduction in Vancouver, PayWith is now partnering with DDB Canada to make its mCard top-of-mind with merchants and consumers,” said Rob Whittle, chief marketing officer at PayWith Worldwide, in a release. “As its first assignment, the agency has been charged with strengthening our brand’s positioning, and as we grow the business locally and roll out across North America, DDB Canada will develop creative campaigns for PayWith to effectively showcase the many benefits of our mobile payments, rewards and marketing solutions.”

Following a 12-month pilot period in Vancouver, the “mCard” is now available to merchants in the Greater Vancouver Area and will be offered across Canada within the next few months.

With the app, merchants can implement their own consumer reward programs, and are charged 1.25% on credit card transactions.

“PayWith is an innovative, emerging leader in the mobile payments industry and we’re excited to be working with them,” Frank Palmer, chairman and CEO, DDB Canada said in a statement. “DDB Canada has a growing record of partnering with leading-edge technology companies to help best position them in their sectors. The agency is looking forward to helping promote this made-in-Canada, revolutionary mobile payments and marketing solution.”

Vancouver-based PayWith’s services includes mobile payments, loyalty rewards programs, customer acquisition campaigns, mobile gift cards, social media marketing, fund-raising for non-profits and associations, and customer tracking and analytics for merchants.

Advertising Articles

On the Move: Changes at Google, H+K, DAC, Dynamic Outdoor

A weekly recap of who's headed where in Canadian marketing and communications

How to make social causes successful businesses? SING!

Lift taps into the 80s to drive awareness of a different kind of charitable org

Ads You Must See: Not the gourmet meal they expected

A few unsuspecting folks have to eat dog food, but 'Old TV' is the real bully

Is there a place for crying at work?

Experts debate whether tears are a relatable experience or 'career suicide?'

Make-A-Wish launches first Canadian-made PSAs

'FUNraising' avoids somber tones to build awareness with a bit of fun

Diageo launches Jeremiah Weed in Canada

Brand takes 'irreverent approach' to connect with millennials

FCB named BMO’s lead agency

Agency replaces Y&R, will continue BMO's attempts to humanize its brand

ZAK rounds out hiring spree with three more additions

Gail Pak, Alicia Brown and Samantha Angu join the Toronto agency