PayWith Worldwide names DDB Canada agency of record

DDB is set to promote an emerging mobile payments player

Mobile reward and payment company PayWith Worldwide announced Thursday that it has chosen DDB Canada‘s Vancouver office as its agency of record.

The agency’s first order of business will be promoting the brand across North America, and marketing the new “mCard,” a mobile app that allows consumers to securely pay with their smartphone and receive instant rewards.

“After a successful introduction in Vancouver, PayWith is now partnering with DDB Canada to make its mCard top-of-mind with merchants and consumers,” said Rob Whittle, chief marketing officer at PayWith Worldwide, in a release. “As its first assignment, the agency has been charged with strengthening our brand’s positioning, and as we grow the business locally and roll out across North America, DDB Canada will develop creative campaigns for PayWith to effectively showcase the many benefits of our mobile payments, rewards and marketing solutions.”

Following a 12-month pilot period in Vancouver, the “mCard” is now available to merchants in the Greater Vancouver Area and will be offered across Canada within the next few months.

With the app, merchants can implement their own consumer reward programs, and are charged 1.25% on credit card transactions.

“PayWith is an innovative, emerging leader in the mobile payments industry and we’re excited to be working with them,” Frank Palmer, chairman and CEO, DDB Canada said in a statement. “DDB Canada has a growing record of partnering with leading-edge technology companies to help best position them in their sectors. The agency is looking forward to helping promote this made-in-Canada, revolutionary mobile payments and marketing solution.”

Vancouver-based PayWith’s services includes mobile payments, loyalty rewards programs, customer acquisition campaigns, mobile gift cards, social media marketing, fund-raising for non-profits and associations, and customer tracking and analytics for merchants.

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