PetSmart gets ready for upcoming adoption weekend

Four in 10 Canadians who have adopted a pet said it was love at first sight, according to Ipsos Research, and PetSmart Charities of Canada is hoping for a lot of love during the first weekend of May. That’s when the PetSmart Charities of Canada National Adoption Weekend takes place. The event, sponsored by PetSmart, […]

Four in 10 Canadians who have adopted a pet said it was love at first sight, according to Ipsos Research, and PetSmart Charities of Canada is hoping for a lot of love during the first weekend of May.

That’s when the PetSmart Charities of Canada National Adoption Weekend takes place. The event, sponsored by PetSmart, will see more than 100 animal welfare groups come to the retailer’s Canadian stores—all 87 of them—with cats and dogs ready for adoption. Visitors will be encouraged to adopt them on-site.

In the lead up to the adoption weekend, PetSmart is directing potential pet owners to a video on the charity’s YouTube channel that shows the event through the eyes of furry adoptees.

Other sponsors of the adoption weekend include Pro Plan, Purina and Maxx Scoop.

Advertising Articles

Lasik MD campaign has its sights on millennials

Print, direct mail, OOH, radio touts financial benefits of laser vision correction

How to improve in-store signage

Signs alert shoppers to deals and promotions, but also express your brand

On The Move: Changes at FCB, eBay, Defy and Hill + Knowlton

A weekly recap of who's headed where in Canadian marketing and communications

Portfolio Night: Searching for feedback and job offers

150 young creatives share their books with Toronto's top creative directors

Top five interview deal breakers (Survey)

What not to do during your next interview

Campaign for weight-loss firm gives the skinny on diet fads

Dr. Bernstein effort from Giants & Gentlemen includes TV, online and OOH

Which PR leaders made the Profit/Chatelaine W100?

Four PR pros made the annual ranking of the country's top women entrepreneurs

Ariad Communications adds three to its team

Manna Navai, Mike Ross and Kelly Dhillon join the Toronto agency