PetSmart gets ready for upcoming adoption weekend

Four in 10 Canadians who have adopted a pet said it was love at first sight, according to Ipsos Research, and PetSmart Charities of Canada is hoping for a lot of love during the first weekend of May. That’s when the PetSmart Charities of Canada National Adoption Weekend takes place. The event, sponsored by PetSmart, […]

Four in 10 Canadians who have adopted a pet said it was love at first sight, according to Ipsos Research, and PetSmart Charities of Canada is hoping for a lot of love during the first weekend of May.

That’s when the PetSmart Charities of Canada National Adoption Weekend takes place. The event, sponsored by PetSmart, will see more than 100 animal welfare groups come to the retailer’s Canadian stores—all 87 of them—with cats and dogs ready for adoption. Visitors will be encouraged to adopt them on-site.

In the lead up to the adoption weekend, PetSmart is directing potential pet owners to a video on the charity’s YouTube channel that shows the event through the eyes of furry adoptees.

Other sponsors of the adoption weekend include Pro Plan, Purina and Maxx Scoop.

Advertising Articles

Suicide Squad thanks Toronto with pop-up fan experience

City-exclusive marketing activation included an appearance by two of the movie's stars

38% of Canadians are aware of online AdChoices program

Awareness level 'respectable' given program's newness says DAAC study

Alain Tadros leaves Publicis for Metro

President of the Montreal office heads client side for the first time in his career

Cineplex wants to talk about the weather

New campaign positions movies as a fall back option when weather doesn't cooperate

Kit and Ace’s summer of ‘Eh’

Retailer brings a taste of Canadiana to U.S. pop-up showroom

The Juno Awards selects Rock-It as its PR AOR

After 15 years with Holmes PR, the Juno Awards has chosen a new shop

The quest to predict the way brand images get hijacked

Schulich is developing a tool to help marketers predict negative brand attention

20th Century Fox’s futurist looks at the bigger picture

Ted Schilowitz of Barco Escape discusses innovation coming to a theatre near you

When does culture and ethnicity matter in marketing?

Cultural identity is one of many factors that influence consumption