PetSmart gets ready for upcoming adoption weekend

Four in 10 Canadians who have adopted a pet said it was love at first sight, according to Ipsos Research, and PetSmart Charities of Canada is hoping for a lot of love during the first weekend of May. That’s when the PetSmart Charities of Canada National Adoption Weekend takes place. The event, sponsored by PetSmart, […]

Four in 10 Canadians who have adopted a pet said it was love at first sight, according to Ipsos Research, and PetSmart Charities of Canada is hoping for a lot of love during the first weekend of May.

That’s when the PetSmart Charities of Canada National Adoption Weekend takes place. The event, sponsored by PetSmart, will see more than 100 animal welfare groups come to the retailer’s Canadian stores—all 87 of them—with cats and dogs ready for adoption. Visitors will be encouraged to adopt them on-site.

In the lead up to the adoption weekend, PetSmart is directing potential pet owners to a video on the charity’s YouTube channel that shows the event through the eyes of furry adoptees.

Other sponsors of the adoption weekend include Pro Plan, Purina and Maxx Scoop.

Advertising Articles

Vancouver Opera’s street art reveals the monster in us all

Campaign aims to recruit younger audiences and raise awareness about bullying

Canadian Olympic Committee selects Cossette as AOR

Agency to lead creative communications through Rio 2016

Sunbeam partners with Canadian Cancer Society

“Supports With Warmth” campaign supports charity’s Wheels of Hope program

Subway and Disney team up for Big Hero 6 promotion

Twitter contest gives away tickets to advanced screenings across Canada

Argyle Communications opens Ottawa practice

Veteran political advisor Chris Hilton will lead the team

Who is the real ROI expert? (Column)

What you should consider when looking for the real deal

McCain’s new ad pushes versatility of fries – and fun

Creative showcases first major redesign for the company in more than 50 years

Lululemon gets slammed for Dalai Lama partnership

Relationship with Tibetan leader puts retailer in PR storm

Twist Image named digital AOR for Treasury Wine Estates

The WPP agency wins after a three-month, North America-wide review