PHD leads Canadian winners at Internationalist Awards

PHD Canada was the most decorated Canadian media agency at the sixth annual Internationalist Awards for Innovation in Media, taking home three awards. The Montreal-based Touche!PHD won gold for its work on Canadian Tire’s Ice Truck – a modified 2005 Chevy truck chassis with a body made entirely of ice designed to show how well […]

PHD Canada was the most decorated Canadian media agency at the sixth annual Internationalist Awards for Innovation in Media, taking home three awards.

The Montreal-based Touche!PHD won gold for its work on Canadian Tire’s Ice Truck – a modified 2005 Chevy truck chassis with a body made entirely of ice designed to show how well the retailer’s MotoMaster Eliminator AGM battery works at sub-arctic temperatures.

Related
2013 Canadian Internationalist winners

PHD Canada also won gold for its work with Italian beer brand Peroni on the “Dolce Vita” campaign (it won silver with that client in last year’s awards) and silver for the “Choose Interesting” campaign for Grolsch.

Starcom MediaVest Canada, meanwhile, won a silver medal for its “TD mortgage vacation” execution for TD Bank.

A total of 55 awards – two Grand Prix, one for best purposeful branding, five platinum, 17 gold, 19 silver and 11 bronze – were handed out Thursday night during the awards ceremony in New York. The complete winners list is available online.

Advertising Articles

Airbnb names North Strategic PR agency of record

U.S.-based online hospitality company works to build awareness in Canada

DDB switches up its creative ranks

Kevin Drew Davis is off to Chicago while Cosmo Campbell fills in the gap

Watch This: Starkman held prisoner (Bessies)

Another ad remake puts agency talent in front of the camera

‘Crave More’ attempts to make PC a lifestyle brand

New campaign from John St. asks a lot of questions

Walking without borders to help MSF

Fundraiser asks people to walk for those who benefit from Doctors Without Borders

DDB Canada is a good fit for Nordstrom’s shoe campaign

Agency's Calgary campaign impressed the U.S. marketers

Tyler Turnbull leaves Proximity Canada

One year later, presidency again vacant

Why PR still struggles with ROI (Column)

PR hasn’t become easier to measure, but there’s a bigger challenge at hand