PHD Canada was the most decorated Canadian media agency at the sixth annual Internationalist Awards for Innovation in Media, taking home three awards.
The Montreal-based Touche!PHD won gold for its work on Canadian Tire’s Ice Truck – a modified 2005 Chevy truck chassis with a body made entirely of ice designed to show how well the retailer’s MotoMaster Eliminator AGM battery works at sub-arctic temperatures.
• 2013 Canadian Internationalist winners
PHD Canada also won gold for its work with Italian beer brand Peroni on the “Dolce Vita” campaign (it won silver with that client in last year’s awards) and silver for the “Choose Interesting” campaign for Grolsch.
Starcom MediaVest Canada, meanwhile, won a silver medal for its “TD mortgage vacation” execution for TD Bank.
A total of 55 awards – two Grand Prix, one for best purposeful branding, five platinum, 17 gold, 19 silver and 11 bronze – were handed out Thursday night during the awards ceremony in New York. The complete winners list is available online.