PHD leads Canadian winners at Internationalist Awards

PHD Canada was the most decorated Canadian media agency at the sixth annual Internationalist Awards for Innovation in Media, taking home three awards. The Montreal-based Touche!PHD won gold for its work on Canadian Tire’s Ice Truck – a modified 2005 Chevy truck chassis with a body made entirely of ice designed to show how well […]

PHD Canada was the most decorated Canadian media agency at the sixth annual Internationalist Awards for Innovation in Media, taking home three awards.

The Montreal-based Touche!PHD won gold for its work on Canadian Tire’s Ice Truck – a modified 2005 Chevy truck chassis with a body made entirely of ice designed to show how well the retailer’s MotoMaster Eliminator AGM battery works at sub-arctic temperatures.

Related
2013 Canadian Internationalist winners

PHD Canada also won gold for its work with Italian beer brand Peroni on the “Dolce Vita” campaign (it won silver with that client in last year’s awards) and silver for the “Choose Interesting” campaign for Grolsch.

Starcom MediaVest Canada, meanwhile, won a silver medal for its “TD mortgage vacation” execution for TD Bank.

A total of 55 awards – two Grand Prix, one for best purposeful branding, five platinum, 17 gold, 19 silver and 11 bronze – were handed out Thursday night during the awards ceremony in New York. The complete winners list is available online.

Advertising Articles

Jani Yates named president of Advertising Standards Canada

Two senior positions vacant as president and CEO move on to new challenges

ACA to honour ASC CEO Linda Nagel with gold medal

Advertising Standards Canada exec reflects on the move towards self-regulation

NY senator: ‘Spying billboards’ may violate privacy rights

Clear Channel Outdoor Americas' Radar program called into question

Of course Russell Simmons is opening his own ad agency

The in-house content route is best taken by media who aren't brand-friendly otherwise

C2 Montréal turns five: The CEO’s perspective

Richard St.-Pierre on why this year's conference is focused on 'The Many'

Ads You Must See: Visions of the future

Two very different ideas of a future shaped by today's youth

Canada Beef brand refresh links farmers to good ethics

Refreshed logo, a new tagline and a video aim to connect with consumers

On The Move: Changes at Loopmedia, 6S, Climax Media

A weekly update of who's headed where in Canadian marketing and communications

It’s hard to say ‘Goodbye’ in new Fallsview campaign

First of four commercials planned for 2016 features a humorous twist on a familiar trope