PHD leads Canadian winners at Internationalist Awards

PHD Canada was the most decorated Canadian media agency at the sixth annual Internationalist Awards for Innovation in Media, taking home three awards. The Montreal-based Touche!PHD won gold for its work on Canadian Tire’s Ice Truck – a modified 2005 Chevy truck chassis with a body made entirely of ice designed to show how well […]

PHD Canada was the most decorated Canadian media agency at the sixth annual Internationalist Awards for Innovation in Media, taking home three awards.

The Montreal-based Touche!PHD won gold for its work on Canadian Tire’s Ice Truck – a modified 2005 Chevy truck chassis with a body made entirely of ice designed to show how well the retailer’s MotoMaster Eliminator AGM battery works at sub-arctic temperatures.

Related
2013 Canadian Internationalist winners

PHD Canada also won gold for its work with Italian beer brand Peroni on the “Dolce Vita” campaign (it won silver with that client in last year’s awards) and silver for the “Choose Interesting” campaign for Grolsch.

Starcom MediaVest Canada, meanwhile, won a silver medal for its “TD mortgage vacation” execution for TD Bank.

A total of 55 awards – two Grand Prix, one for best purposeful branding, five platinum, 17 gold, 19 silver and 11 bronze – were handed out Thursday night during the awards ceremony in New York. The complete winners list is available online.

Advertising Articles

Coors Light launches largest ad program in three years

Beer brand aims for millennials with national amateur sports competition

Here’s to the losers (Column)

Cannes finds new ways to drive us to drink. The international bar is really high

Gatorade rewards the sweaty

Sports drink brand turns its focus to amateur athletes custom-designed vending machine

Which sponsorship partnerships are tops with Canadians? (Survey)

Ipsos determines the emotional connection between consumers and sponsorships

Taxi absorbs Y&R

Changes limited to Toronto with no impact on Y&R's other offices in Canada

OPSEU campaign warns of drunk grocery shoppers

Public awareness campaign stems from concern around social safeguards

Friction in Formula 1 can help lift ad sales: Martin Sorrell

When a sport is under pressure, people grow more interested says WPP chief exec

Inside Facebook: How to make sense of audience measurement

Are brands getting a handle on the mobile revolution?

Sid Lee acquired by Kyu, Hakuhodo DY Holdings

The agency will remain headquartered in Montreal and maintain its leadership