PHD leads Canadian winners at Internationalist Awards

PHD Canada was the most decorated Canadian media agency at the sixth annual Internationalist Awards for Innovation in Media, taking home three awards. The Montreal-based Touche!PHD won gold for its work on Canadian Tire’s Ice Truck – a modified 2005 Chevy truck chassis with a body made entirely of ice designed to show how well […]

PHD Canada was the most decorated Canadian media agency at the sixth annual Internationalist Awards for Innovation in Media, taking home three awards.

The Montreal-based Touche!PHD won gold for its work on Canadian Tire’s Ice Truck – a modified 2005 Chevy truck chassis with a body made entirely of ice designed to show how well the retailer’s MotoMaster Eliminator AGM battery works at sub-arctic temperatures.

Related
2013 Canadian Internationalist winners

PHD Canada also won gold for its work with Italian beer brand Peroni on the “Dolce Vita” campaign (it won silver with that client in last year’s awards) and silver for the “Choose Interesting” campaign for Grolsch.

Starcom MediaVest Canada, meanwhile, won a silver medal for its “TD mortgage vacation” execution for TD Bank.

A total of 55 awards – two Grand Prix, one for best purposeful branding, five platinum, 17 gold, 19 silver and 11 bronze – were handed out Thursday night during the awards ceremony in New York. The complete winners list is available online.

Advertising Articles

MDC releases Q2 results, on track for record revenue highs

CEO Miles Nadal says company is in prime position for continued growth

Watch This: Moment Factory lights up Parc de la Gorge

Turning a park into a glowing, immersive, multimedia experience to convince hikers to stay the night

Social Scanner: Social gets serious about shopping

Three big social networks make moves in ecommerce, plus Vine gains traction and Target partners with popular YouTubers

Engagement Labs acquires Entrinsic

Engagement Labs has scooped up another analytics provider, Toronto's Entrinsic

Vancouver homeless campaign generates buzz worldwide

Convertible bus benches seen as antidote to anti-homeless doorway spikes

Linkedin buys ad targeting and measurement firm Bizo

$175 million deal further enhances Linkedin's B2B marketing offerings

H+K unites Americas region

Mike Coates takes helm as president and CEO as Canadian, U.S. and Latin American operations unite

Canola growers gear up for Food Day Canada

Twitter party will showcase Canadian food and farmers

No gamble with content at SXSWV2V (Column)

Martin Waxman shares insights from memorable sessions at the upstart festival