Plastic Mobile honoured for diversity by Ontario government

Toronto mobile marketing firm Plastic Mobile has been recognized as a diverse employer by the Ontario minister of citizenship and immigration. “We don’t discriminate by background,” says Melody Adhami, Plastic Mobile president and COO. “We discriminate by skill.” Plastic Mobile hosted Michael Coteau, the Ontario’s minister of citizenship and immigration, at the company’s Toronto’s office […]

Toronto mobile marketing firm Plastic Mobile has been recognized as a diverse employer by the Ontario minister of citizenship and immigration.

“We don’t discriminate by background,” says Melody Adhami, Plastic Mobile president and COO. “We discriminate by skill.”

Plastic Mobile hosted Michael Coteau, the Ontario’s minister of citizenship and immigration, at the company’s Toronto’s office Wednesday, where Coteau announced new immigration legislation designed to help the province attract more high-skilled workers.

The company was selected to host the press conference because it has a culturally and ethnically diverse staff; 25% of Plastic Mobile’s employees comprise of newcomers.

“Having employees from other parts of the world provides perspective,” says Claudia Wong, communications coordinator at Plastic Mobile. “Leading innovation in the ever-evolving mobile space is no easy task and would not be possible without the diversity of education and global experience that newcomer employees bring.”

“Unique experience from overseas contribute to what we do here,” says Wong.

Plastic, which has offices in Toronto and New York, offers mobile strategy, design, development and marketing. Its client list includes Air Miles, ING Direct and Pizza Pizza.

After the press conference, Minister Coteau had the opportunity to tour Plastic Mobile’s innovation lab where new technologies are being prototyped.

Advertising Articles

Dentsu Aegis acquires Spoke to bolster Isobar

Jeff Greenspoon and Kai Exos to lead merged agency

BCP and Publicis merge

Merger comes nearly two years after Yves Gougoux sells BCP to Publicis Worldwide

DS+P win Canadian agency of record status for Dulux

Agency will work with Headspace, which is tasked with strategy/creative for Quebec

Sid Lee gives a peek behind the curtain with Transform

Bi-monthly e-newsletter provides research-based industry insights and agency news

McDonald’s marketing misery

Markus Giesler on the chain's identity crisis and why it's becoming increasingly irrelevant

Toronto burger joint’s Allen Iverson parody a social hit

Restaurant owner talks about napkin shortage in low budget YouTube video

Toronto Star hires Rethink

Agency to focus on promoting the paper's print edition and tablet news products