Plastic Mobile honoured for diversity by Ontario government

Toronto mobile marketing firm Plastic Mobile has been recognized as a diverse employer by the Ontario minister of citizenship and immigration. “We don’t discriminate by background,” says Melody Adhami, Plastic Mobile president and COO. “We discriminate by skill.” Plastic Mobile hosted Michael Coteau, the Ontario’s minister of citizenship and immigration, at the company’s Toronto’s office […]

Toronto mobile marketing firm Plastic Mobile has been recognized as a diverse employer by the Ontario minister of citizenship and immigration.

“We don’t discriminate by background,” says Melody Adhami, Plastic Mobile president and COO. “We discriminate by skill.”

Plastic Mobile hosted Michael Coteau, the Ontario’s minister of citizenship and immigration, at the company’s Toronto’s office Wednesday, where Coteau announced new immigration legislation designed to help the province attract more high-skilled workers.

The company was selected to host the press conference because it has a culturally and ethnically diverse staff; 25% of Plastic Mobile’s employees comprise of newcomers.

“Having employees from other parts of the world provides perspective,” says Claudia Wong, communications coordinator at Plastic Mobile. “Leading innovation in the ever-evolving mobile space is no easy task and would not be possible without the diversity of education and global experience that newcomer employees bring.”

“Unique experience from overseas contribute to what we do here,” says Wong.

Plastic, which has offices in Toronto and New York, offers mobile strategy, design, development and marketing. Its client list includes Air Miles, ING Direct and Pizza Pizza.

After the press conference, Minister Coteau had the opportunity to tour Plastic Mobile’s innovation lab where new technologies are being prototyped.

Advertising Articles

On the Move: Changes at Exchange Lab, The & Partnership

A weekly recap of who's headed where in Canadian marketing and communications

Bullseye – Remember Equity?

Campaigns used to run for years. But as Mike Tennant observes, marketing has become mostly short-term plays

Vision7 phases out Dare brand, opens Camp Pacific

Shorkey, staff and clients remain, but Dare brand retired from Canadian market

Kids Help Phone reaches out with fundraising campaign

Charity's first mass campaign since 2012 targets female donors

Rob Myers to lead Ipsos in Canada

Gary Bennewies bound for Paris, global chief talent officer role

Minions have overrun General Mills Canada

Expect to see Universal's little, yellow, adorable monsters on everything

BNotions acquired for $3.8 million

The firm will continue to operate under the BNotions name

Sour lemons are a sweet thing for Plan Canada

A new summer social challenge to raise money for 'Because I Am A Girl'

Cannes 2015: Michael Joffe on the Branded Content Lions

A Cannes jurist and 30 Under 30 alum on the future of branded content in Canada