Plastic Mobile honoured for diversity by Ontario government

Toronto mobile marketing firm Plastic Mobile has been recognized as a diverse employer by the Ontario minister of citizenship and immigration. “We don’t discriminate by background,” says Melody Adhami, Plastic Mobile president and COO. “We discriminate by skill.” Plastic Mobile hosted Michael Coteau, the Ontario’s minister of citizenship and immigration, at the company’s Toronto’s office […]

Toronto mobile marketing firm Plastic Mobile has been recognized as a diverse employer by the Ontario minister of citizenship and immigration.

“We don’t discriminate by background,” says Melody Adhami, Plastic Mobile president and COO. “We discriminate by skill.”

Plastic Mobile hosted Michael Coteau, the Ontario’s minister of citizenship and immigration, at the company’s Toronto’s office Wednesday, where Coteau announced new immigration legislation designed to help the province attract more high-skilled workers.

The company was selected to host the press conference because it has a culturally and ethnically diverse staff; 25% of Plastic Mobile’s employees comprise of newcomers.

“Having employees from other parts of the world provides perspective,” says Claudia Wong, communications coordinator at Plastic Mobile. “Leading innovation in the ever-evolving mobile space is no easy task and would not be possible without the diversity of education and global experience that newcomer employees bring.”

“Unique experience from overseas contribute to what we do here,” says Wong.

Plastic, which has offices in Toronto and New York, offers mobile strategy, design, development and marketing. Its client list includes Air Miles, ING Direct and Pizza Pizza.

After the press conference, Minister Coteau had the opportunity to tour Plastic Mobile’s innovation lab where new technologies are being prototyped.

Advertising Articles

Kinder aims to unwrap smiles with new campaign

Photos to capture a moment of sweet surprise for kids and parents

Bensimon Byrne acquires Payne + Associates

Deal brings original client Mattamy Homes on board

Science World ad deemed too violent for TV

'Positively Painful' lives on online after TVB rejection

Telus gives B.C. bus commuters free wifi

Six-month pilot project tries to bolster brand in home market

Stop throwing water on the Ice Bucket Challenge (Column)

Stop complaining! Donations are up and people are having fun

Actor Matthew McConaughey is Lincoln’s new pitchman

Lincoln Lawyer star has a new role with Ford's luxury brand

ADC’s Laser Cat is headed to Calgary

Installation wants to eat art from Canadian creatives

Vector strives for authenticity with YouTube star

Traffik connects Kelloggs with extreme sports fan Gavin Peacock

The future looks bright for PR: survey

Two new studies paint a positive picture for the PR profession, but also one of significant change