Plastic Mobile honoured for diversity by Ontario government

Toronto mobile marketing firm Plastic Mobile has been recognized as a diverse employer by the Ontario minister of citizenship and immigration. “We don’t discriminate by background,” says Melody Adhami, Plastic Mobile president and COO. “We discriminate by skill.” Plastic Mobile hosted Michael Coteau, the Ontario’s minister of citizenship and immigration, at the company’s Toronto’s office […]

Toronto mobile marketing firm Plastic Mobile has been recognized as a diverse employer by the Ontario minister of citizenship and immigration.

“We don’t discriminate by background,” says Melody Adhami, Plastic Mobile president and COO. “We discriminate by skill.”

Plastic Mobile hosted Michael Coteau, the Ontario’s minister of citizenship and immigration, at the company’s Toronto’s office Wednesday, where Coteau announced new immigration legislation designed to help the province attract more high-skilled workers.

The company was selected to host the press conference because it has a culturally and ethnically diverse staff; 25% of Plastic Mobile’s employees comprise of newcomers.

“Having employees from other parts of the world provides perspective,” says Claudia Wong, communications coordinator at Plastic Mobile. “Leading innovation in the ever-evolving mobile space is no easy task and would not be possible without the diversity of education and global experience that newcomer employees bring.”

“Unique experience from overseas contribute to what we do here,” says Wong.

Plastic, which has offices in Toronto and New York, offers mobile strategy, design, development and marketing. Its client list includes Air Miles, ING Direct and Pizza Pizza.

After the press conference, Minister Coteau had the opportunity to tour Plastic Mobile’s innovation lab where new technologies are being prototyped.

Advertising Articles

Telus introduces #TheGivingEffect

Telecom hopes to inspire Canadians to give back with feel-good campaign

Transcontinental sells 13 newspapers, lays off 65 people

Challenging advertising conditions forces Montreal media giant to reevaluate

Medium.com has a message about community management

The content platform is a case study in user engagement for CMOs

Cossette wins Tourism Yukon

Agency's Vancouver office to handle strategy, creative and digital work

Airbnb’s Chip Conley wants to make room for other execs

Who better than a former hotelier to court the corporate traveller segment?

How CMOs can take action on deeper demographic data

Environics Analytics' research offers in-depth segmentation opportunities

Martha Stewart’s big, fat, marketing miss

C2 Montréal 2016's closing speaker kept her best secrets to herself

Ads You Must See: We all scream for Snickers

Snickers gets clever about online anger and unleashes a deafening scream

PepsiCo and InterCon Hotels execs embrace ‘The Many’

C2 Montréal invites brands to discuss how they're putting consumers in charge