Poll: Can crisis management save Chris Brown?

How would you handle Chris Brown’s PR woes? Chris Brown can now add “Twitter feud” to his growing rap sheet. The R&B entertainer was involved in a foul-mouthed Twitter exchange with female comedian and TV producer Jenny Johnson yesterday after she responded to one of his tweets. The exchange became heated, with Brown making reference […]

Chris Brown can now add “Twitter feud” to his growing rap sheet.

The R&B entertainer was involved in a foul-mouthed Twitter exchange with female comedian and TV producer Jenny Johnson yesterday after she responded to one of his tweets.

The exchange became heated, with Brown making reference to a sex act and defecating in Johnson’s eye. He also called Johnson a “hoe.”

After Brown declared himself the “winner” of the Twitter fight, his account was closed.

Brown is no stranger to conflict or controversy. He was arrested in 2009 for physically assaulting then-girlfriend Rhianna. Two years following his arrest and subsequent counseling, Brown flung a chair through a second-storey window at ABC Studios in New York City. Last summer he got into a physical altercation (reportedly over Rhianna) with Canadian rapper, Drake.

Whether closing the Twitter account was his decision or done at the urging of his publicist, Brown has yet to comment on his rant. Is it too late? Has the damage been done? Or can Brown bounce back from this, too?

Advertising Articles

Blacks embarks on a journey fueled by life’s special moments

Retailer targets snap-happy moms in new advertising campaign from Cossette

Ads You Must See: April 17, 2015

MetLife helps parents prepare for the future. Hyundai writes love letters in the sand

It’s election season. Let the boring ads begin (Column)

Headspace's Eric Blais explains why mad men deserve a spot in the political ad game

On The Move: New hires at RBC, Match and North Strategic

A weekly recap of who's headed where in Canadian marketing and communications

Spotify introduces playlist targeting

New service will enable advertisers to target listeners by mood, activity

Cundari launches non-profit funding tool

Agency gives a public platform to smaller charities lacking marketing funds

Tourisme Montréal kisses its old branding goodbye

New logo signals a change in marketing strategy that takes a "younger approach"

Environics strengthens creative team with new hires

Julie Martinson and Ella Potyrala-Singleton join as associate creative directors.

OpenTable selects first Canadian AOR

Toronto-based StrategicAmpersand tasked with building brand's social presence