Postmedia executives launch Reshift Media

Two former Postmedia executives launched a new startup Tuesday offering digital services to agencies. Instead of working directly with clients, Reshift Media will partner with agencies that excel in traditional marketing to provide SEO, social media and mobile services, according to Reshift co-founder and CEO Steve Buors. Buors was senior vice-president of digital media strategy […]

Two former Postmedia executives launched a new startup Tuesday offering digital services to agencies.

Steve Buors

Instead of working directly with clients, Reshift Media will partner with agencies that excel in traditional marketing to provide SEO, social media and mobile services, according to Reshift co-founder and CEO Steve Buors. Buors was senior vice-president of digital media strategy at Postmedia until April of this year.

Though Buors declined to say which agencies Reshift is partnering with, one industry heavyweight has already offered a stamp of approval. Former M2 Universal president Hugh Dow will sit on Reshift’s board of directors and helped fund the agency.

Buors, who co-founded Reshift with COO and former Postmedia executive vice-president of advertising sales Kirk Allen, said the pair met with over 20 agencies before launching the business to discuss their services and business plan.

Kirk Allen

“What we were seeing were agencies of record with long standing relationships with clients that weren’t necessarily able to provide digital services,” Buors said. Instead, those clients turned to smaller shops that focus on a single area of digital marketing, such as SEO or social, to handle those aspects of their marketing, he said.

Instead of competing to handle accounts directly, Buors and Allen decided to work with agencies to help them deliver digital services to their clients.

The staff at Reshift is largely comprised of former Postmedia employees who followed Buors and Allen to the agency. Carly Steven, an SEO specialist at Postmedia and the Daily Mail in the U.K., is now vice-president of SEO at Reshift. Mahmoud Ghali, a former mobile development manager at Postmedia, is vice-president of technology. Jen McDonnell, former managing editor of the Postmedia-held Dose.ca, also joined Reshift as vice-president of content, as did Postmedia senior art director Sara Atrvash, now vice-president of creative.

Advertising Articles

Cieslok provides ad support for Covenant House fundraiser

Digital campaign supports organization's annual Wine & Dine event

Google Maps may soon direct you to… more ads

Promoted pins will highlight deals and offers along the user's route

Grindr CEO: The seductive trap all apps must avoid

Joel Simkhai on how his brand is all about the size... of his user base

Factry launches to educate Quebec-based creatives

Sid Lee, A2C and others support interdisciplinary school opening this fall

Captain Morgan’s cottage hack

New campaign inspires Canadians to seize the summer in their own way

Pepper retail robot courts developers in North America

A campaign for SoftBank's friendly bot may be its gateway to North American stores

Sid Lee’s JF Bouchard gives an insider’s guide to C2 Montréal

The ad agency exec talks balancing his day job with an annual event

Dairy Farmers puts Canadians to bed

Nearly half of Canadians say lack of sleep affects productivity at work

Ads You Must See: The sexy and the sexist

It's not Audi's strongest ad, but it's miles better than ZonaJob's dreck