This year’s list was jointly produced and released by Profit and Chatelaine magazines (both owned by Rogers Publishing, which also owns Marketing).
“The entrepreneurs honoured here run firms whose combination of size, growth rate and profitability rank them among Canada’s most thriving businesses,” the magazines said. As for methodology, Profit explained on its website:
The W100 were ranked by a composite of the size, growth rate and profitability of their businesses. All growth rates were based on a base-year revenue of at least $200,000, and Profit verified figures through financial statements. To qualify, women must be owners or significant stakeholders who at least share chief decision-making responsibilities. This is a ranking of entrepreneurs, not companies, so some participants are ranked on the combined performance of more than one qualifying firm. Profit and Chatelaine solicited entries through entry forms in Profit, ProfitGuide.com, Chatelaine and Chatelaine.com; and through the Profit Report e-newsletter, other magazines, direct mailings to past winners and other female entrepreneurs, and several organizations that support Canadian women in business.
Fifteen marketing professionals were named among the 100 finalists slots (the list sometimes includes groups of individuals in a single ranking).
#18 – Tracey Bochner, president, Paradigm Public Relations
#29 – Grail Noble, CEO, Yellow House Events
#37 – Corrine Sandler, CEO, Fresh Intelligence Research
#41 – Viive Tamm, executive director, Tamm + Kitt
#45 – Mary Beth Denomy, president, Free For All Marketing
#52 – Monique Janower, chief marketing officer, and Lori Billey, CEO, Red The Agency
#58 – Pat McNamara, CEO, Apex Public Relations
#76 – Liz Falconer, president, Brees Communications
#78 – Natasha Koifman, president, NKPR
#81 – Denise Taschereau, CEO and Sarah White, COO, Fairware Promotional Products
#82 – Patrizia Trapasso, co-founder, Locomotive Marketing
#85 – Linda Farha, president, Zenergy Communications North America
#93 – Laura Hansen, President, Image Group