Quizative launches anti-flu campaign for Jamieson

Toronto agency Quizative has launched a new multi-channel campaign promoting Jamieson Laboratories’ anti-flu products. The new campaign follows the same strategic lines as previous efforts, emphasizing Jamieson’s high-quality, natural ingredients. “The story [in] the TV spot is being rolled out consistently over a lot of media, similar to what we did last year with the […]

Toronto agency Quizative has launched a new multi-channel campaign promoting Jamieson Laboratories’ anti-flu products.

The new campaign follows the same strategic lines as previous efforts, emphasizing Jamieson’s high-quality, natural ingredients.

“The story [in] the TV spot is being rolled out consistently over a lot of media, similar to what we did last year with the “Purity is Priceless” platform,” said Adrian Capobianco, president of Quizative, which is Jamieson’s agency of record.

Quizative toured Jamieson’s manufacturing plants in Windsor, Ont., and met with company scientists to gain an on-the-ground understanding of their commitment to what they call “360-degree purity.”

“This year we’re focusing on Flu Shield,” said Capobianco, with a campaign built on what the agency calls “a marathon of information.” The media mix includes TV, pre-roll video ads, SEO, banner ads, Facebook, point-of-sale, direct marketing to existing customers and PR.

Quizative has been working on the account for almost three years, focusing on the natural source and scientific angles of Jamieson’s flu-fighting line.

Quizative previously worked on Jamieson’s consumer website and e-commerce components, and last year launched a major brand campaign establishing the tag line “Purity is Priceless,” with a heavy TV presence, PR, and online and social media elements. Last year’s campaign resulted in excellent sales.

The new campaign will continue into 2013.

Advertising Articles

A new leadership team for Publicis Montreal

FCB president Rachelle Claveau and LG2 creative director Sylvain Dufresne will take the reins at the office

Quaker shows the rest of the picture

New social campaign shows what's missing from those "perfect" Facebook photos

The bear necessities of Freedom’s rebranding

With a new name and mascot, a challenger telco takes a softer approach

Dentsu Aegis acquires S+E Sponsorship

Sports and entertainment consultancy will be rebranded as MKTG

Telling Canadian writers’ stories

The Juggernaut's series for the Writers Guild of Canada makes the case for our culture

Franke Rodriguez to lead Anomaly New York

As agency plans for growth, Toronto CEO expands role back to his hometown

Canadian Olympic Committee signs with Sid Lee

COC signs with new agency of record until 2020 Tokyo Games

MSLGroup acquires North Strategic

Publicis adds to its PR holdings, Mia Pearson made MSL's Canadian CEO

Zephyr promises a smarter time sheet

Time sheets are a pain, but will agency execs buy in on AI?