Aline

Rick Abbruzzese and Lorelei Derera open Toronto agency

Tag's associate creative director and senior account director go their own way

Advertising veterans Rick Abbruzzese and Lorelei Derera have opened the doors on a full service agency in Toronto called Aline Marketing & Communications.

With 30 years of advertising experience between them, Abbruzzese and Derera decided to venture out on their own, leaving their positions at Tag Idea Revolution. Both had spent the last three years working with the Toronto-based agency – Abbruzzese as an associate creative director and Derera as a senior account director.

“We want to create an agency that allows us to treat our clients in the smartest and most efficient way possible,” Derera told Marketing . “We have great respect for what our clients need to accomplish and for their budgets. That’s why a lot of precision goes into our research, planning, and strategy – allowing for the creative we develop to be sharp and effective.”

In addition to Abbruzzese and Derera, the agency has three senior staff in media, planning and business development roles, in addition to what Derera referred to as a “group of carefully handpicked freelancers.”

Though Derera wouldn’t share which clients Aline has on its roster, she did said the agency is in the midst of signing contracts with “small to medium size companies.”

“Aline was founded on the premise that connecting brands with consumers can be as simple as a straight line,” said Abbruzzese, in a release. “With our expertise and streamlined operations, we eliminate the inflated overhead costs most agencies typically pass on to clients.”

Advertising Articles

On the Move: Changes at Google, H+K, DAC, Dynamic Outdoor

A weekly recap of who's headed where in Canadian marketing and communications

How to make social causes successful businesses? SING!

Lift taps into the 80s to drive awareness of a different kind of charitable org

Ads You Must See: Not the gourmet meal they expected

A few unsuspecting folks have to eat dog food, but 'Old TV' is the real bully

Is there a place for crying at work?

Experts debate whether tears are a relatable experience or 'career suicide?'

Make-A-Wish launches first Canadian-made PSAs

'FUNraising' avoids somber tones to build awareness with a bit of fun

Diageo launches Jeremiah Weed in Canada

Brand takes 'irreverent approach' to connect with millennials

FCB named BMO’s lead agency

Agency replaces Y&R, will continue BMO's attempts to humanize its brand

ZAK rounds out hiring spree with three more additions

Gail Pak, Alicia Brown and Samantha Angu join the Toronto agency