Right to Play selects Totem as brand AOR

Totem, the custom media communications arm of TC Media, has become the AOR for Right to Play, a global organization headquartered in Toronto that helps disadvantaged children through “the power of play.” Rather than building a traditional media campaign, Totem will continue the strategy it has followed through its previous pro bono work with Right […]

Totem, the custom media communications arm of TC Media, has become the AOR for Right to Play, a global organization headquartered in Toronto that helps disadvantaged children through “the power of play.”

Rather than building a traditional media campaign, Totem will continue the strategy it has followed through its previous pro bono work with Right to Play, helping them with brand positioning and guidelines. The organization’s international office in Toronto will also get a logo update The materials will be presented at Right to Play’s international meeting at the end of September.

Totem’s most recent work for the organization involved refreshing its website graphics to support the London Olympics.

“It’s always nice to get involved in cause marketing,” said Tina Boroviak, senior director of client services at Totem. “We also work on the Look Good Feel Better magazine for women with cancer, and we’ve been active in working with NABS [National Advertising Benevolent Society]. It’s nice to add Right to Play to that roster. We love that this is about helping children. We’re inspired.”

Related
Totem founder Schneider to depart in September
• 2012 Newspaper Report: Custom Takes Off
Totem promotes Grier to replace Barbieri

Advertising Articles

Serge Rancourt leaves DS+P

Agency head steps down after five years with the Toronto shop

Taxi Vancouver taps its first beer client

B.C.-based beer maker hires agency to oversee "non-traditional assignments"

McDonald’s rolls out the welcome mat with new platform

Chain puts real life stories on display, and emphasizes local restaurants and diners

Why branded content is TV’s Trojan horse (Column)

The multi-billion dollar opportunity to engage consumers from one touchpoint to another

Media Profile promotes seven, adds two

Toronto PR agency is on a roll with new business

Shine PR lands Orbis Canada

Agency will get teams on board for its annual Plane Pull for Sight fundraiser