Right to Play selects Totem as brand AOR

Totem, the custom media communications arm of TC Media, has become the AOR for Right to Play, a global organization headquartered in Toronto that helps disadvantaged children through “the power of play.” Rather than building a traditional media campaign, Totem will continue the strategy it has followed through its previous pro bono work with Right […]

Totem, the custom media communications arm of TC Media, has become the AOR for Right to Play, a global organization headquartered in Toronto that helps disadvantaged children through “the power of play.”

Rather than building a traditional media campaign, Totem will continue the strategy it has followed through its previous pro bono work with Right to Play, helping them with brand positioning and guidelines. The organization’s international office in Toronto will also get a logo update The materials will be presented at Right to Play’s international meeting at the end of September.

Totem’s most recent work for the organization involved refreshing its website graphics to support the London Olympics.

“It’s always nice to get involved in cause marketing,” said Tina Boroviak, senior director of client services at Totem. “We also work on the Look Good Feel Better magazine for women with cancer, and we’ve been active in working with NABS [National Advertising Benevolent Society]. It’s nice to add Right to Play to that roster. We love that this is about helping children. We’re inspired.”

Related
Totem founder Schneider to depart in September
• 2012 Newspaper Report: Custom Takes Off
Totem promotes Grier to replace Barbieri

Advertising Articles

TD banks on Instagram ads to support music program

The financial institution continues its support of the Canadian music scene

Why marketers should push forward, not pull back

In today's economy, slashing ad budgets can mean lost sales and lost opportunities

Time to change our research strategies (Column)

Three tips to consider for your next millennial campaign plan

Simons selects Cossette as agency partner for expansion

Agency to help Quebec retailer build brand awareness outside its home province

Marketing in the age of mobile

There is both art and science in building engaging mobile experiences.

Airbnb signs deal to sponsor 2016 Rio Olympic Games

Online community is the Games' first alternative accommodations sponsor

Ontario Tourism invades Instagram

15-second videos on social site support upcoming Pan Am/Parapan Am Games

Grey Canada gets a shot at Tequila Herradura

Brown-Forman brand awards digital CRM and below-the-line duties to WPP shop

Big changes bring Juniper Park into TBWA Worldwide

Network shifts global executive structure, Jay Bertram re-focuses on Canada