Right to Play selects Totem as brand AOR

Totem, the custom media communications arm of TC Media, has become the AOR for Right to Play, a global organization headquartered in Toronto that helps disadvantaged children through “the power of play.” Rather than building a traditional media campaign, Totem will continue the strategy it has followed through its previous pro bono work with Right […]

Totem, the custom media communications arm of TC Media, has become the AOR for Right to Play, a global organization headquartered in Toronto that helps disadvantaged children through “the power of play.”

Rather than building a traditional media campaign, Totem will continue the strategy it has followed through its previous pro bono work with Right to Play, helping them with brand positioning and guidelines. The organization’s international office in Toronto will also get a logo update The materials will be presented at Right to Play’s international meeting at the end of September.

Totem’s most recent work for the organization involved refreshing its website graphics to support the London Olympics.

“It’s always nice to get involved in cause marketing,” said Tina Boroviak, senior director of client services at Totem. “We also work on the Look Good Feel Better magazine for women with cancer, and we’ve been active in working with NABS [National Advertising Benevolent Society]. It’s nice to add Right to Play to that roster. We love that this is about helping children. We’re inspired.”

Related
Totem founder Schneider to depart in September
• 2012 Newspaper Report: Custom Takes Off
Totem promotes Grier to replace Barbieri

Advertising Articles

The long road to fixing advertising’s sexism problem

ASC's panel agrees things are improving, but outdated attitudes are everywhere

Dash Agency lands eight new accounts

The Winnipeg-based agency is staffing up following its client boom

On The Move: Additions at Public, 360insights, Kaiser Lachance

A weekly update of who's headed where in Canadian marketing and communications

Ads You Must See: Mother’s Day

JetBlue flips the script on flying babies, Samsung helps preemies and their parents.

Modern Family takes product placement to the next level

ABC works the National Association of Realtors into the plot of the popular sitcom

Three ways brands must evolve to engage female influencers

Marketers need to recognize the shift from bloggers to creators says agency president

Nintendo moves its PR account to Craft Public Relations

The consumer electronics and software company to shift its communications focus

Fairmont Hotels puts a focus on employees in new art exhibit

Luxury hotel chain uses staff from around the globe to help tell its brand story

Marketing Awards 2016: Design jury and shortlist

The final shortlist is revealed in the lead-up to the June gala