Right to Play selects Totem as brand AOR

Totem, the custom media communications arm of TC Media, has become the AOR for Right to Play, a global organization headquartered in Toronto that helps disadvantaged children through “the power of play.” Rather than building a traditional media campaign, Totem will continue the strategy it has followed through its previous pro bono work with Right […]

Totem, the custom media communications arm of TC Media, has become the AOR for Right to Play, a global organization headquartered in Toronto that helps disadvantaged children through “the power of play.”

Rather than building a traditional media campaign, Totem will continue the strategy it has followed through its previous pro bono work with Right to Play, helping them with brand positioning and guidelines. The organization’s international office in Toronto will also get a logo update The materials will be presented at Right to Play’s international meeting at the end of September.

Totem’s most recent work for the organization involved refreshing its website graphics to support the London Olympics.

“It’s always nice to get involved in cause marketing,” said Tina Boroviak, senior director of client services at Totem. “We also work on the Look Good Feel Better magazine for women with cancer, and we’ve been active in working with NABS [National Advertising Benevolent Society]. It’s nice to add Right to Play to that roster. We love that this is about helping children. We’re inspired.”

Related
Totem founder Schneider to depart in September
• 2012 Newspaper Report: Custom Takes Off
Totem promotes Grier to replace Barbieri

Advertising Articles

President’s Choice launches ‘Colourful’ campaign

PC removes artificial flavours and colours from its products

Old El Paso hits home with restaurant-style dinner kits

TV, PR, in-store sampling, online and events support the recently-introduced line

The arrogance of experience (Column)

Martin Waxman gets the inside scoop on what journalists want—and don’t want

Revera tackles women’s fears about aging in new film project

Partnership with Reel Youth bridges generation gap

Twitter booth and a VIP Mom keep the buzz going for Target

Retailer gives consumers a behind-the-scenes look during Fashion Week

Brian Hickling heads to Extreme Group

Industry vet returns to the east coast to direct the agency's Halifax office

U By Kotex sinks its teeth into vampire web series

Now at its mid-way point, the series has amassed more than 1.2 million views

A&W now serving chicken raised without the use of antibiotics

Fast-food chain continues its commitment to simple, great-tasting ingredients