Saatchi & Saatchi’s Helen Pak joins Facebook

Helen Pak has left her position as executive vice-president and co-creative director at Saatchi & Saatchi to join Facebook Canada.

Pak had been at the agency for more than six years and was promoted to co-executive creative director along with her creative partner Brian Sheppard in 2010. Most recently she worked on the “Surrender Your Say” campaign from the Tourette’s Syndrome Foundation of Canada.

At Facebook, Pak will take on a strategy role.

Prior to joining Saatchi & Saatchi, Pak held an associate creative director position at Ogilvy & Mather and was one of the original team members who launched Strawberry Frog, an agency that opened in Amsterdam in 1999 and aimed to combine digital and traditional marketing.

Advertising Articles

Vision7 phases out Dare brand, opens Camp Pacific

Shorkey, staff and clients remain, but Dare brand retired from Canadian market

Kids Help Phone reaches out with fundraising campaign

Charity's first mass campaign since 2012 targets female donors

Rob Myers to lead Ipsos in Canada

Gary Bennewies bound for Paris, global chief talent officer role

Minions have overrun General Mills Canada

Expect to see Universal's little, yellow, adorable monsters on everything

BNotions acquired for $3.8 million

The firm will continue to operate under the BNotions name

Sour lemons are a sweet thing for Plan Canada

A new summer social challenge to raise money for 'Because I Am A Girl'

Cannes 2015: Michael Joffe on the Branded Content Lions

A Cannes jurist and 30 Under 30 alum on the future of branded content in Canada

Cannes 2015: Leo Burnett wins Canada’s first Titanium Lion

Leo Burnett and Grey's winning ways reach final day

Cannes 2015: Five trophies in prestigious Film contest

FCB, Leo Burnett, Grey, BBDO and LG2 on the podium