Saatchi & Saatchi’s Helen Pak joins Facebook

Helen Pak has left her position as executive vice-president and co-creative director at Saatchi & Saatchi to join Facebook Canada.

Pak had been at the agency for more than six years and was promoted to co-executive creative director along with her creative partner Brian Sheppard in 2010. Most recently she worked on the “Surrender Your Say” campaign from the Tourette’s Syndrome Foundation of Canada.

At Facebook, Pak will take on a strategy role.

Prior to joining Saatchi & Saatchi, Pak held an associate creative director position at Ogilvy & Mather and was one of the original team members who launched Strawberry Frog, an agency that opened in Amsterdam in 1999 and aimed to combine digital and traditional marketing.

Advertising Articles

Dentsu Aegis CEO Nigel Morris on ad industry disruption

Agency exec outlines path to becoming a '100% digital economy business'

Axe adds Canadian element to ‘Find Your Magic’ campaign

Toronto Raptors branding makes a cameo in spot's #TheNorth version

Ads You Must See: Charity and the Stella chalice

A bad Valentine's Day date and the unlikely love story of beer and water

On The Move: Promotions at Union and District M

A weekly update of who's headed where in Canadian marketing and communications

BMO’s “Ball-Star” hits the court for All-Star Weekend

Bank's marketing also includes a 10-foot tall ATM

OMD tops Gunn Report for 10th straight year

Report lists Canadian office's 'Smart City Project' among the network's best work

Veritas opens in Vancouver

The move will help the PR shop better serve its new B.C.-based client, Best Buy

TSN introduces ‘Champions Live Here’ positioning

Multi-platform campaign launched during the Super Bowl with a 60-second anthem

Twitter’s flock flattens

Social media site fights to stay relevant as user base remains stagnant