Saatchi & Saatchi’s Helen Pak joins Facebook

Helen Pak has left her position as executive vice-president and co-creative director at Saatchi & Saatchi to join Facebook Canada. Pak had been at the agency for more than six years and was promoted to co-executive creative director along with her creative partner Brian Sheppard in 2010. Most recently she worked on the “Surrender Your […]

Helen Pak has left her position as executive vice-president and co-creative director at Saatchi & Saatchi to join Facebook Canada.

Pak had been at the agency for more than six years and was promoted to co-executive creative director along with her creative partner Brian Sheppard in 2010. Most recently she worked on the “Surrender Your Say” campaign from the Tourette’s Syndrome Foundation of Canada.

At Facebook, Pak will take on a strategy role.

Prior to joining Saatchi & Saatchi, Pak held an associate creative director position at Ogilvy & Mather and was one of the original team members who launched Strawberry Frog, an agency that opened in Amsterdam in 1999 and aimed to combine digital and traditional marketing.

Advertising Articles

Ariad hires two creative leaders

Jason Wren and Trevor Schoenfeld come aboard

Toys R Us celebrates 30 years in Canada with ‘Oath’

An anniversary message from Toronto creative shop Open

WWF says reversing declining fish stocks is easy

Lazy environmentalists celebrated in latest campaign for MSC-approved seafood

Three big obstacles to success for the BlackBerry Passport

Peter Nowak says differentiation is a smart play, but brings its own challenges

Tim Bowen, Tyler Turnbull headed to FCB Canada

Paul Mead retiring after 22 years with the agency

Kiip rolls out video for mobile rewards

Gamers get previews of Walking Dead as part of product roll-out

Perrier launches ‘Inspired by Street Art’ campaign

Street artists’ stories will be the focus of an earned media campaign

Agency Wars V announces 28 fighters who made the cut

Brave industry professionals start training for fundraising event

KBS Canada now has a CEO

Steve McCall formalizes relationship with Toronto and Montreal