Saatchi & Saatchi’s Helen Pak joins Facebook

Helen Pak has left her position as executive vice-president and co-creative director at Saatchi & Saatchi to join Facebook Canada.

Pak had been at the agency for more than six years and was promoted to co-executive creative director along with her creative partner Brian Sheppard in 2010. Most recently she worked on the “Surrender Your Say” campaign from the Tourette’s Syndrome Foundation of Canada.

At Facebook, Pak will take on a strategy role.

Prior to joining Saatchi & Saatchi, Pak held an associate creative director position at Ogilvy & Mather and was one of the original team members who launched Strawberry Frog, an agency that opened in Amsterdam in 1999 and aimed to combine digital and traditional marketing.

Advertising Articles

The PR Department names Debora Marques partner

PR vet has helped oversee successful initiatives for the Maille mustard brand

Klick puts a different spin on the ALS Ice Bucket Challenge

Employees will be dumped with a substance of their choosing for #WhatsInYourBucket

Philly transforms the everyday in new campaign

Effort from Leo Burnett is the brand's first under the new Kraft Heinz Co. banner

DECK picks up two clients and undergoes a rebrand

Toronto agency updates its look to better align with its list of high-end clients

Suicide Squad thanks Toronto with pop-up fan experience

City-exclusive marketing activation included an appearance by two of the movie's stars

38% of Canadians are aware of online AdChoices program

Awareness level 'respectable' given program's newness says DAAC study

Alain Tadros leaves Publicis for Metro

President of the Montreal office heads client side for the first time in his career

Cineplex wants to talk about the weather

New campaign positions movies as a fall back option when weather doesn't cooperate

Kit and Ace’s summer of ‘Eh’

Retailer brings a taste of Canadiana to U.S. pop-up showroom