Sanderson takes director role at MacLaren McCann in Vancouver

Rick Sanderson has joined MacLaren McCann as senior vice-president and director of media innovation. “We’re seeing significant growth here,” said Hagan Ainsworth, senior vice-president and general manager of MacLaren McCann, speaking to Marketing. “Over the last year, we have been expanding relationships in education and government.” In an earlier release, Ainsworth said, “we felt the […]

Rick Sanderson has joined MacLaren McCann as senior vice-president and director of media innovation.

“We’re seeing significant growth here,” said Hagan Ainsworth, senior vice-president and general manager of MacLaren McCann, speaking to Marketing. “Over the last year, we have been expanding relationships in education and government.”

In an earlier release, Ainsworth said, “we felt the time was right to add someone of Rick’s background. Essentially, we see Rick as managing the third leg of the stool, working alongside [senior vice-president] John Hall and myself.”

Sanderson had recently moved away from the agency side of the business to a position as marketing director at Global Relay, a software service company in April 2013. “Sometimes you have to step away from something in order to fully appreciate it,” said Sanderson, in a release. “I realized very quickly that I missed the dynamic atmosphere and the creativity that is inherent in this business.”

Sanderson has spent 28 years working in advertising. His most recent agency post was as general manager of OMD Vancouver. Prior to his 18-year stay in Vancouver, he worked in Toronto for a number of agencies, including MacLaren McCann. His client work has included Coca-Cola, Procter & Gamble and HSBC.

He says he’s excited about the move. “It’s sort of an investment by the company in media at this level. The market’s ever changing, the business is ever changing, and you constantly have to revisit your set of tools.”

Advertising Articles

Tim Hortons takes marketing stunt to new heights

Quick serve chain partners with well-known illusionist to prank customers for new ad

Why 1,500 marketers are flocking to Toronto on May 25

Canada's #1 marketing conference returns with some of the biggest names in marketing

Getting Creative: Simond’s summer saver

A little ingenuity and some cheap tech made for a sunny execution by the sea

Hey marketers, stop messing with your brand (Column)

Radical change is medicine that is often worse than the disease: Bruce Philp

Simplicity at the heart of McDonald’s revival plan

Fast food chain also adding choice to the menu to avoid growing stale

Grey Canada bolsters senior staff in Toronto and Vancouver

Marc Cattapan and Lisa Chen-Weng join the WPP-owned agency

Focus on the front end and win with ethnic consumers (Column)

How to build more than just a transaction with the ethnic consumer

Marketing Awards 2015 : the complete shortlist

Winners to be announced in Toronto June 4

Jake Norman and Alison Leung join Facebook

Industry execs join the social network's senior sales team in Toronto