Sanderson takes director role at MacLaren McCann in Vancouver

Rick Sanderson has joined MacLaren McCann as senior vice-president and director of media innovation. “We’re seeing significant growth here,” said Hagan Ainsworth, senior vice-president and general manager of MacLaren McCann, speaking to Marketing. “Over the last year, we have been expanding relationships in education and government.” In an earlier release, Ainsworth said, “we felt the […]

Rick Sanderson has joined MacLaren McCann as senior vice-president and director of media innovation.

“We’re seeing significant growth here,” said Hagan Ainsworth, senior vice-president and general manager of MacLaren McCann, speaking to Marketing. “Over the last year, we have been expanding relationships in education and government.”

In an earlier release, Ainsworth said, “we felt the time was right to add someone of Rick’s background. Essentially, we see Rick as managing the third leg of the stool, working alongside [senior vice-president] John Hall and myself.”

Sanderson had recently moved away from the agency side of the business to a position as marketing director at Global Relay, a software service company in April 2013. “Sometimes you have to step away from something in order to fully appreciate it,” said Sanderson, in a release. “I realized very quickly that I missed the dynamic atmosphere and the creativity that is inherent in this business.”

Sanderson has spent 28 years working in advertising. His most recent agency post was as general manager of OMD Vancouver. Prior to his 18-year stay in Vancouver, he worked in Toronto for a number of agencies, including MacLaren McCann. His client work has included Coca-Cola, Procter & Gamble and HSBC.

He says he’s excited about the move. “It’s sort of an investment by the company in media at this level. The market’s ever changing, the business is ever changing, and you constantly have to revisit your set of tools.”

Advertising Articles

NDP proposes crackdown on food, beverage ads aimed at kids

Children watch more than 20,000 TV ads a year, more than half are for food products

BMO looks to humanize online investing in new campaign

First effort from KBS highlights the bank's AdviceDirect investing tool

Omnicom Group takes full control of Critical Mass

New York-based holding company buys Critical Mass's remaining stock

Royal Roads University gives students a look into the future

School replaces traditional advertising with aggressive social and digital campaign

TransCanada cuts ties with PR firm over campaign concerns

Leaked documents recommend using third parties to attack the pipeline's opponents

Kashi Canada’s quest to ‘Plant it Forward’

Health food brand gets Canadians closer to real food with urban garden project

Maple Leaf Foods launches ‘Songs in the Key of Wiener’

Facebook campaign for Larsen Wieners pays homage to the “As Seen On TV” era