Second City pitches millennials on Digital Day

Last time, they broke into a car to speak to boomers. This time, The Second City have broken into a millenial’s office to promote the upcoming Digital Day conference on Oct. 22. Digital Day, a joint presentation of the Canadian Marketing Association and Marketing, will “explore how best to navigate this fast-changing world and reach […]

Last time, they broke into a car to speak to boomers. This time, The Second City have broken into a millenial’s office to promote the upcoming Digital Day conference on Oct. 22.

Digital Day, a joint presentation of the Canadian Marketing Association and Marketing, will “explore how best to navigate this fast-changing world and reach audiences at key points along the new purchase-decision journey. The focus will be on real-world examples, creative solutions and inspiring next steps in social media, mobile, online video, gaming, e-commerce, content creation and more.”


Advertising Articles

Interac brings back the stubborn Holiday Bill

New Zulu Alpha Kilo spots show Bill badgering people where they shop

BMO unveils first campaign from Y&R

A new, employee-built tagline is designed for Canadian and U.S. markets

Cossette sale could bring new international player to Canada

Chinese firm BlueFocus is eager to expand in North America

Supermarket chain battles criticism over World War I ad

Sainsbury's four-minute television spot depicts the 1914 Christmas Truce

Celebrating innovative Canadian charity marketing

Shortlisted entries in the charity and not-for-profit category of the 2014 MIAs

Alain Tadros elected to lead AAPQ board of directors

The Quebec-based industry association elects new board for 2014-15

Amnesty International takes Canadians for a trip

Campaign microsite takes a closer look at the human rights crisis in Mexico

Agency Wars V: Sonya Furdyk vs. Sabrina Hashmi

The industry's annual fundraiser is back

Marketing Hall of Legends reveals finalists for Marketer on the Rise award

Award identifies and celebrates the marketing leaders of tomorrow