Shop Talk: Ogilvy’s Laurie Young

Laurie Young, Ogilvy Toronto‘s managing director, on how the agency model will evolve, who and what inspires her and a few books that every agency staffer should read. Videography: Pam Lau

Laurie Young, Ogilvy Toronto‘s managing director, on how the agency model will evolve, who and what inspires her and a few books that every agency staffer should read.

Videography: Pam Lau

Advertising Articles

BCP and Publicis merge

Merger comes nearly two years after Yves Gougoux sells BCP to Publicis Worldwide

DS+P win Canadian agency of record status for Dulux

Agency will work with Headspace, which is tasked with strategy/creative for Quebec

Sid Lee gives a peek behind the curtain with Transform

Bi-monthly e-newsletter provides research-based industry insights and agency news

McDonald’s marketing misery

Markus Giesler on the chain's identity crisis and why it's becoming increasingly irrelevant

Toronto burger joint’s Allen Iverson parody a social hit

Restaurant owner talks about napkin shortage in low budget YouTube video

Toronto Star hires Rethink

Agency to focus on promoting the paper's print edition and tablet news products