Shopbot chooses DS+P for Black Friday campaign

Shopping site's only 2014 campaign to be handled by Toronto agency

Price-comparison website Shopbot Canada has hired DS+P (formerly known as Doug & Serge) to help it generate more traffic ahead of the upcoming holiday season.

“The goal is to drive traffic for Black Friday and beyond,” Kerry McKibbin, group account director at DS+P, told Marketing. “Shopbot has some very aggressive digital KPIs (though we can’t disclose specifics). Therefore, the ask of DS+P is to be disruptive and make a lot of noise – to get a conversation going around Shopbot.”

According to McKibbin, this will be the only campaign Shopbot does this year.

The partnership is the latest in a series of business wins for the agency, with American Standard Canada and Go RVing both announcing partnerships earlier this year. The agency also hired new creative leadership in February to drive what is hoped to be a period of growth for the 40-person shop.

“What we’re really looking for right now is the right mix of clients – clients for whom we can drive value and to whom we can be great business and creative partners,” McKibbin said.

Founded in 2004, Shopbot helps consumers locate deals on electronics, furniture, fashion and beauty products and operates in Canada, Australia, Brazil, New Zealand and South Africa.

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