Sid Lee to open first U.S. office

With Dell now on their client roster, Montreal-based Sid Lee will open an office in Dell's home town of Austin, Texas.

With Dell now on their client roster, Montreal-based Sid Lee will open an office in Dell’s home town of Austin, Texas.

“Sid Lee peeps are at [tech and music festival] SXSW this week and, guess what, some of them decided to never leave Austin,” said a post on the agency’s Facebook page.

The company plans to have office space rented “in a few weeks,” and several Austin-based account management job postings have made their way onto SidLee.com’s jobs page.

“We’re starting with about 15 people at this location,” said Vito Piazza, general manager of Sid Lee Toronto. It will be important for Sid Lee’s existing methodologies and culture to move to the Austin office, he added, but the company was not ready to reveal who would be overseeing the new operation.

This marks the company’s fifth office or “atelier.” Aside from its headquarters in Montreal, it has locations in Amsterdam, Paris and Toronto.

“Austin is a pretty incredible city,” Piazza said. “It has a very eclectic attitude culturally towards music and art. So while it’s great for us because Dell is a great piece of business and we want to be as close to them as possible to forge a deep relationship, we want it to be more than just a functional office [for the client]. It will be a breeding ground for Sid Lee and what we do.”

Advertising Articles

How Target’s departure is impacting the ad community

Reports of staff layoffs begin to surface amid millions of dollars in unpaid bills

Tide ad features gay couple as brand aims to be more ‘inclusive’

P&G is on a mission to reflect the diversity of its customer base in its advertising

Watch Molson reward die-hard hockey fans with NHL experience

“Anything For Hockey” marketing platform continues with documentary-style video

Louis-Philippe Gariépy joins Syrus Reputation Services

With new hire, two-year-old Montreal-based firm grows to 13 employees

Newspapers still key in automotive path to purchase

Three quarters of recent car buyers used papers during buying process, study says

Sport Chek heads to the mountains for new web series

#FirstTracks follows Winter Olympians Mark McMorris and Noah Bowman

Dean Blundell returning to radio with Sportsnet 590

Announcement comes one year after he was dismissed from The Edge

Andrew Keen on the dark, destructive side of disruption

And, why consumers need to take more responsibility for their actions online