Sleep Country says ‘sweet dreams’ to BlissDom bloggers

Sleep Country Canada wanted to get intimate with female bloggers (an influential group when it comes to home products), so it sponsored BlissDom 2012, a social media gathering for women that brought together bloggers, experts, brands and agencies in Toronto this past weekend. During registration day on Oct. 19, Sleep Country held the “Pillow Talk […]

Sleep Country Canada wanted to get intimate with female bloggers (an influential group when it comes to home products), so it sponsored BlissDom 2012, a social media gathering for women that brought together bloggers, experts, brands and agencies in Toronto this past weekend.

During registration day on Oct. 19, Sleep Country held the “Pillow Talk with Sleep Country’s Sleep Experts” event, created by the Toronto-based Fuse Marketing Group. During the event, Sleep Country handed out free pillows to conference attendees. It had staff on hand to answer product questions, offer sleep tips and help attendees choose between one of three pillows.

Christine Magee, president of Sleep Country Canada, was also on site to chat with bloggers.

“For us, this was a great opportunity to connect and meet the community and be part of it,” said Magee, adding Sleep Country handed out pillows to each of the nearly 500 attendees. “We think it’s very relevant for us have to have our product there, to have the bloggers engage in the experience of choosing their pillows and have the opportunity to give us feedback.”

Magee called the event “a tremendous success” based on analytics that involve “understanding those individuals that actually talked about the product and whether or not our involvement made any impact on them.”

Sleep Country promoted the event on its Facebook page and Twitter account.

Advertising Articles

Ads You Must See: Visions of the future

Two very different ideas of a future shaped by today's youth

Canada Beef brand refresh links farmers to good ethics

Refreshed logo, a new tagline and a video aim to connect with consumers

On The Move: Changes at Loopmedia, 6S, Climax Media

A weekly update of who's headed where in Canadian marketing and communications

It’s hard to say ‘Goodbye’ in new Fallsview campaign

First of four commercials planned for 2016 features a humorous twist on a familiar trope

A&C wins multiple accounts, adds five team members

Agency adds Food Basics, San Pellegrino and more to its client roster

Former Cossette CD moves to Manifest Communications

David Daga joins the Toronto social media and cause marketing agency

Pomp & Circumstance stages Bacardi’s latest launch

Toronto PR firm hosts interactive theatre experiences to promote new malts

The Mint Agency lands a client of its (digital) dreams

Toronto agency tasked with expand music festival's reach and audience