Sleep Country says ‘sweet dreams’ to BlissDom bloggers

Sleep Country Canada wanted to get intimate with female bloggers (an influential group when it comes to home products), so it sponsored BlissDom 2012, a social media gathering for women that brought together bloggers, experts, brands and agencies in Toronto this past weekend. During registration day on Oct. 19, Sleep Country held the “Pillow Talk […]

Sleep Country Canada wanted to get intimate with female bloggers (an influential group when it comes to home products), so it sponsored BlissDom 2012, a social media gathering for women that brought together bloggers, experts, brands and agencies in Toronto this past weekend.

During registration day on Oct. 19, Sleep Country held the “Pillow Talk with Sleep Country’s Sleep Experts” event, created by the Toronto-based Fuse Marketing Group. During the event, Sleep Country handed out free pillows to conference attendees. It had staff on hand to answer product questions, offer sleep tips and help attendees choose between one of three pillows.

Christine Magee, president of Sleep Country Canada, was also on site to chat with bloggers.

“For us, this was a great opportunity to connect and meet the community and be part of it,” said Magee, adding Sleep Country handed out pillows to each of the nearly 500 attendees. “We think it’s very relevant for us have to have our product there, to have the bloggers engage in the experience of choosing their pillows and have the opportunity to give us feedback.”

Magee called the event “a tremendous success” based on analytics that involve “understanding those individuals that actually talked about the product and whether or not our involvement made any impact on them.”

Sleep Country promoted the event on its Facebook page and Twitter account.

Advertising Articles

Niall Kelly named CD at John St.

Toronto agency hires Taxi CD following departure of Chris Hirsch and Nellie Kim

Airbnb names North Strategic PR agency of record

U.S.-based online hospitality company works to build awareness in Canada

DDB switches up its creative ranks

Kevin Drew Davis is off to Chicago while Cosmo Campbell fills in the gap

Watch This: Starkman held prisoner (Bessies)

Another ad remake puts agency talent in front of the camera

‘Crave More’ attempts to make PC a lifestyle brand

New campaign from John St. asks a lot of questions

Walking without borders to help MSF

Fundraiser asks people to walk for those who benefit from Doctors Without Borders

DDB Canada is a good fit for Nordstrom’s shoe campaign

Agency's Calgary campaign impressed the U.S. marketers

Tyler Turnbull leaves Proximity Canada

One year later, presidency again vacant