Sleep Country says ‘sweet dreams’ to BlissDom bloggers

Sleep Country Canada wanted to get intimate with female bloggers (an influential group when it comes to home products), so it sponsored BlissDom 2012, a social media gathering for women that brought together bloggers, experts, brands and agencies in Toronto this past weekend. During registration day on Oct. 19, Sleep Country held the “Pillow Talk […]

Sleep Country Canada wanted to get intimate with female bloggers (an influential group when it comes to home products), so it sponsored BlissDom 2012, a social media gathering for women that brought together bloggers, experts, brands and agencies in Toronto this past weekend.

During registration day on Oct. 19, Sleep Country held the “Pillow Talk with Sleep Country’s Sleep Experts” event, created by the Toronto-based Fuse Marketing Group. During the event, Sleep Country handed out free pillows to conference attendees. It had staff on hand to answer product questions, offer sleep tips and help attendees choose between one of three pillows.

Christine Magee, president of Sleep Country Canada, was also on site to chat with bloggers.

“For us, this was a great opportunity to connect and meet the community and be part of it,” said Magee, adding Sleep Country handed out pillows to each of the nearly 500 attendees. “We think it’s very relevant for us have to have our product there, to have the bloggers engage in the experience of choosing their pillows and have the opportunity to give us feedback.”

Magee called the event “a tremendous success” based on analytics that involve “understanding those individuals that actually talked about the product and whether or not our involvement made any impact on them.”

Sleep Country promoted the event on its Facebook page and Twitter account.

Advertising Articles

Telus introduces #TheGivingEffect

Telecom hopes to inspire Canadians to give back with feel-good campaign

Transcontinental sells 13 newspapers, lays off 65 people

Challenging advertising conditions forces Montreal media giant to reevaluate

Medium.com has a message about community management

The content platform is a case study in user engagement for CMOs

Cossette wins Tourism Yukon

Agency's Vancouver office to handle strategy, creative and digital work

Airbnb’s Chip Conley wants to make room for other execs

Who better than a former hotelier to court the corporate traveller segment?

How CMOs can take action on deeper demographic data

Environics Analytics' research offers in-depth segmentation opportunities

Martha Stewart’s big, fat, marketing miss

C2 Montréal 2016's closing speaker kept her best secrets to herself

Ads You Must See: We all scream for Snickers

Snickers gets clever about online anger and unleashes a deafening scream

PepsiCo and InterCon Hotels execs embrace ‘The Many’

C2 Montréal invites brands to discuss how they're putting consumers in charge