Sobey’s responds quickly to fishy Facebook issue

A Facebook posting of a dead fish has prompted grocery retailer Sobeys to pull whole Atlantic salmon from 84 stores in Atlantic Canada. Company spokeswoman Cynthia Thompson said the “product advisory” was in response to a consumer’s concern about sea lice allegedly found on a fish said to have been bought at a Sobeys outlet […]

A Facebook posting of a dead fish has prompted grocery retailer Sobeys to pull whole Atlantic salmon from 84 stores in Atlantic Canada.

Company spokeswoman Cynthia Thompson said the “product advisory” was in response to a consumer’s concern about sea lice allegedly found on a fish said to have been bought at a Sobeys outlet in Truro, Nova Scotia.

She said someone posted a picture of a salmon allegedly infected with sea lice on a Facebook page.

In an interview Thursday, Thompson said the purge will affect a few dozen fish.

Though Sobeys hasn’t verified the complaint, Thompson says the company wants to err on the side of caution.

The timing of the social media issue coincidentally overlaps with the launch of a new Sobeys marketing campaign that uses the store’s fish supply chain to demonstrate its transparent policies on product sourcing.

An online video ad that featured East Coast fishermen working for the company has been removed from YouTube.

Advertising Articles

Kinder aims to unwrap smiles with new campaign

Photos to capture a moment of sweet surprise for kids and parents

Bensimon Byrne acquires Payne + Associates

Deal brings original client Mattamy Homes on board

Science World ad deemed too violent for TV

'Positively Painful' lives on online after TVB rejection

Telus gives B.C. bus commuters free wifi

Six-month pilot project tries to bolster brand in home market

Stop throwing water on the Ice Bucket Challenge (Column)

Stop complaining! Donations are up and people are having fun

Actor Matthew McConaughey is Lincoln’s new pitchman

Lincoln Lawyer star has a new role with Ford's luxury brand

ADC’s Laser Cat is headed to Calgary

Installation wants to eat art from Canadian creatives

Vector strives for authenticity with YouTube star

Traffik connects Kelloggs with extreme sports fan Gavin Peacock

The future looks bright for PR: survey

Two new studies paint a positive picture for the PR profession, but also one of significant change