Sobey’s responds quickly to fishy Facebook issue

A Facebook posting of a dead fish has prompted grocery retailer Sobeys to pull whole Atlantic salmon from 84 stores in Atlantic Canada. Company spokeswoman Cynthia Thompson said the “product advisory” was in response to a consumer’s concern about sea lice allegedly found on a fish said to have been bought at a Sobeys outlet […]

A Facebook posting of a dead fish has prompted grocery retailer Sobeys to pull whole Atlantic salmon from 84 stores in Atlantic Canada.

Company spokeswoman Cynthia Thompson said the “product advisory” was in response to a consumer’s concern about sea lice allegedly found on a fish said to have been bought at a Sobeys outlet in Truro, Nova Scotia.

She said someone posted a picture of a salmon allegedly infected with sea lice on a Facebook page.

In an interview Thursday, Thompson said the purge will affect a few dozen fish.

Though Sobeys hasn’t verified the complaint, Thompson says the company wants to err on the side of caution.

The timing of the social media issue coincidentally overlaps with the launch of a new Sobeys marketing campaign that uses the store’s fish supply chain to demonstrate its transparent policies on product sourcing.

An online video ad that featured East Coast fishermen working for the company has been removed from YouTube.

Advertising Articles

Twist Image rebrands as Mirum for WPP’s new digital network

Following its 2014 acquisition, Twist Image is joining a new digital agency network

Hall of Legends 2015:
Stephen Graham

A global leader in moving brands through a crisis

Hall of Legends 2015:
Syd Kessler

Trust and honour are everything to this generous mentor

Scotiabank brings its movie marketing to Instagram

The Scene loyalty program finds a new home on Instagram

Hall of Legends 2015:
Andy Macaulay

Being the youngest kid in a political family helped found a remarkable career

Hall of Legends 2015:
Arlene Dickinson

An entrepreneur who's building her business around those who follow suit

Bud’s Red Lights bring Quebec puck makers to Nassau Coliseum

Anomaly crafts more stories of everyday fans getting big-league surprises

Travel Alberta uses Tumblr to inspire “winterlust”

Sponsored posts and targeted online ads tell travelers "Remember to breathe"

Jeff Dack joins Lowe Roche as chief strategy officer

The exec will be tasked with continuing the growth of strategy at the agency