Sobey’s responds quickly to fishy Facebook issue

A Facebook posting of a dead fish has prompted grocery retailer Sobeys to pull whole Atlantic salmon from 84 stores in Atlantic Canada. Company spokeswoman Cynthia Thompson said the “product advisory” was in response to a consumer’s concern about sea lice allegedly found on a fish said to have been bought at a Sobeys outlet […]

A Facebook posting of a dead fish has prompted grocery retailer Sobeys to pull whole Atlantic salmon from 84 stores in Atlantic Canada.

Company spokeswoman Cynthia Thompson said the “product advisory” was in response to a consumer’s concern about sea lice allegedly found on a fish said to have been bought at a Sobeys outlet in Truro, Nova Scotia.

She said someone posted a picture of a salmon allegedly infected with sea lice on a Facebook page.

In an interview Thursday, Thompson said the purge will affect a few dozen fish.

Though Sobeys hasn’t verified the complaint, Thompson says the company wants to err on the side of caution.

The timing of the social media issue coincidentally overlaps with the launch of a new Sobeys marketing campaign that uses the store’s fish supply chain to demonstrate its transparent policies on product sourcing.

An online video ad that featured East Coast fishermen working for the company has been removed from YouTube.

Advertising Articles

On The Move: Changes at IPG Mediabrands and Ari Agency

A weekly update of who's headed where in Canadian marketing and communications

Rogers forms Elevate to offer creative agency services

Company plans a data-centric approach to differentiate from competitors

Former Bensimon Byrne director strikes out on his own

Hadi Teherany opens Adelaide Park to help connect sports stars with brands

Tim Hortons pays it forward

Coffee chain giving away 10,000 free coffees in 10 days

What separates growing vs. shrinking websites (Study)

Adobe research includes data on 45 billion visits to Canadian sites

Watch This: Plastic Mobile gets execs to go phone-free for a day

RBC, Tim Hortons and other senior leaders get reminded of life in the 1990s

IAB report shows most people shifting to mobile commerce

Research suggests mobile ads and social media play a big role in driving purchases