Sobey’s responds quickly to fishy Facebook issue

A Facebook posting of a dead fish has prompted grocery retailer Sobeys to pull whole Atlantic salmon from 84 stores in Atlantic Canada. Company spokeswoman Cynthia Thompson said the “product advisory” was in response to a consumer’s concern about sea lice allegedly found on a fish said to have been bought at a Sobeys outlet […]

A Facebook posting of a dead fish has prompted grocery retailer Sobeys to pull whole Atlantic salmon from 84 stores in Atlantic Canada.

Company spokeswoman Cynthia Thompson said the “product advisory” was in response to a consumer’s concern about sea lice allegedly found on a fish said to have been bought at a Sobeys outlet in Truro, Nova Scotia.

She said someone posted a picture of a salmon allegedly infected with sea lice on a Facebook page.

In an interview Thursday, Thompson said the purge will affect a few dozen fish.

Though Sobeys hasn’t verified the complaint, Thompson says the company wants to err on the side of caution.

The timing of the social media issue coincidentally overlaps with the launch of a new Sobeys marketing campaign that uses the store’s fish supply chain to demonstrate its transparent policies on product sourcing.

An online video ad that featured East Coast fishermen working for the company has been removed from YouTube.

Advertising Articles

Dentsu Aegis acquires Spoke to bolster Isobar

Jeff Greenspoon and Kai Exos to lead merged agency

BCP and Publicis merge

Merger comes nearly two years after Yves Gougoux sells BCP to Publicis Worldwide

DS+P win Canadian agency of record status for Dulux

Agency will work with Headspace, which is tasked with strategy/creative for Quebec

Sid Lee gives a peek behind the curtain with Transform

Bi-monthly e-newsletter provides research-based industry insights and agency news

McDonald’s marketing misery

Markus Giesler on the chain's identity crisis and why it's becoming increasingly irrelevant

Toronto burger joint’s Allen Iverson parody a social hit

Restaurant owner talks about napkin shortage in low budget YouTube video

Toronto Star hires Rethink

Agency to focus on promoting the paper's print edition and tablet news products