Subway Alberta selects Twist Marketing in multi-year deal

Subway Restaurants Alberta has selected Twist Marketing to manage the brand’s marketing efforts throughout the province. The new contract announced Tuesday includes branding, media placement and sponsorship opportunities. It follows a successful four-year relationship between Twist Marketing’s parent company, Riata Partners, and the Alberta quick-serve restaurant client. As part of the “multi-year” deal, Twist Marketing […]

Subway Restaurants Alberta has selected Twist Marketing to manage the brand’s marketing efforts throughout the province.

The new contract announced Tuesday includes branding, media placement and sponsorship opportunities. It follows a successful four-year relationship between Twist Marketing’s parent company, Riata Partners, and the Alberta quick-serve restaurant client.

As part of the “multi-year” deal, Twist Marketing will now handle Subway’s media buys across radio, outdoor, print and digital, create both physical and digital brand activations and handle the brand’s long term initiatives in Alberta, such as community cruisers and multi-year sponsorships.

The agency’s offices in Edmonton and Calgary will continue to handle the account.

“We are honoured by the confidence that Subway has placed in us by engaging us in a new long-term contract,” Mark Dixon, an account director at Twist Marketing, said in a release. “We are confident that we will continue to keep Subway as a leader in the QSR category here in Alberta as well as exceed client expectations.”

On a national level, KBS+ is Subway Canada’s creative agency of record and Carat is its media buying agency of record.

Advertising Articles

Factry launches to educate Quebec-based creatives

Sid Lee, A2C and others support interdisciplinary school opening this fall

Captain Morgan’s cottage hack

New campaign inspires Canadians to seize the summer in their own way

Pepper retail robot courts developers in North America

A campaign for SoftBank's friendly bot may be its gateway to North American stores

Sid Lee’s JF Bouchard gives an insider’s guide to C2 Montréal

The ad agency exec talks balancing his day job with an annual event

Dairy Farmers puts Canadians to bed

Nearly half of Canadians say lack of sleep affects productivity at work

Ads You Must See: The sexy and the sexist

It's not Audi's strongest ad, but it's miles better than ZonaJob's dreck

On The Move: New hires at National, Narrative, Cue

A weekly update of who's headed where in Canadian marketing and communications

Marketers can now do the math on what agency work is worth

Ad Cost Checker offers database to benchmark fees

‘Bully ads’ take aim at media, influencers to raise awareness

Canada Safe School Network works with Bimm for online campaign