Subway Alberta selects Twist Marketing in multi-year deal

Subway Restaurants Alberta has selected Twist Marketing to manage the brand’s marketing efforts throughout the province. The new contract announced Tuesday includes branding, media placement and sponsorship opportunities. It follows a successful four-year relationship between Twist Marketing’s parent company, Riata Partners, and the Alberta quick-serve restaurant client. As part of the “multi-year” deal, Twist Marketing […]

Subway Restaurants Alberta has selected Twist Marketing to manage the brand’s marketing efforts throughout the province.

The new contract announced Tuesday includes branding, media placement and sponsorship opportunities. It follows a successful four-year relationship between Twist Marketing’s parent company, Riata Partners, and the Alberta quick-serve restaurant client.

As part of the “multi-year” deal, Twist Marketing will now handle Subway’s media buys across radio, outdoor, print and digital, create both physical and digital brand activations and handle the brand’s long term initiatives in Alberta, such as community cruisers and multi-year sponsorships.

The agency’s offices in Edmonton and Calgary will continue to handle the account.

“We are honoured by the confidence that Subway has placed in us by engaging us in a new long-term contract,” Mark Dixon, an account director at Twist Marketing, said in a release. “We are confident that we will continue to keep Subway as a leader in the QSR category here in Alberta as well as exceed client expectations.”

On a national level, KBS+ is Subway Canada’s creative agency of record and Carat is its media buying agency of record.

Advertising Articles

Bensimon Byrne acquires Payne + Associates

Deal brings original client Mattamy Homes on board

Science World ad deemed too violent for TV

'Positively Painful' lives on online after TVB rejection

Telus gives B.C. bus commuters free wifi

Six-month pilot project tries to bolster brand in home market

Stop throwing water on the Ice Bucket Challenge (Column)

Stop complaining! Donations are up and people are having fun

Actor Matthew McConaughey is Lincoln’s new pitchman

Lincoln Lawyer star has a new role with Ford's luxury brand

ADC’s Laser Cat is headed to Calgary

Installation wants to eat art from Canadian creatives

Vector strives for authenticity with YouTube star

Traffik connects Kelloggs with extreme sports fan Gavin Peacock

The future looks bright for PR: survey

Two new studies paint a positive picture for the PR profession, but also one of significant change

Epicure wants to get Canadians cooking

"Good Food. Real Fast" movement aims to inspire busy moms