Subway Alberta selects Twist Marketing in multi-year deal

Subway Restaurants Alberta has selected Twist Marketing to manage the brand’s marketing efforts throughout the province. The new contract announced Tuesday includes branding, media placement and sponsorship opportunities. It follows a successful four-year relationship between Twist Marketing’s parent company, Riata Partners, and the Alberta quick-serve restaurant client. As part of the “multi-year” deal, Twist Marketing […]

Subway Restaurants Alberta has selected Twist Marketing to manage the brand’s marketing efforts throughout the province.

The new contract announced Tuesday includes branding, media placement and sponsorship opportunities. It follows a successful four-year relationship between Twist Marketing’s parent company, Riata Partners, and the Alberta quick-serve restaurant client.

As part of the “multi-year” deal, Twist Marketing will now handle Subway’s media buys across radio, outdoor, print and digital, create both physical and digital brand activations and handle the brand’s long term initiatives in Alberta, such as community cruisers and multi-year sponsorships.

The agency’s offices in Edmonton and Calgary will continue to handle the account.

“We are honoured by the confidence that Subway has placed in us by engaging us in a new long-term contract,” Mark Dixon, an account director at Twist Marketing, said in a release. “We are confident that we will continue to keep Subway as a leader in the QSR category here in Alberta as well as exceed client expectations.”

On a national level, KBS+ is Subway Canada’s creative agency of record and Carat is its media buying agency of record.

Advertising Articles

Nikon features photographers with online photo map

Nikon Canada and One Advertising's attempt to demystify big camera gear

PayPal Canada rolls out first Canadian brand campaign

Payment company also treats Torontonians to a java jolt

Look At This: Test your movie knowledge (Netflix)

New print components for "You Gotta Get It, To Get It" campaign roll out

Amazing Training: Shawn King’s lessons from ‘The Race’

How a career in advertising prepares you for reality TV

Shawn King’s Amazing Race is over

Extreme's president reflects on his time in the competition

When selfish counsel outweighs common sense (Column)

DC Entertainment and Lego put legal and brand concerns first

Kraft Dinner pop-up shops accept “fun” as currency

Consumers can win wacky KD swag like “KD funderpants”

Bench names MacIntyre Communications PR AOR

U.K. clothing company selects Toronto-based shop to boost brand awareness