Taxi Montreal taps de Decker as ECD

Taxi Montreal announced Monday that longtime Palm + Havas vice-president and creative director Pascal de Decker is joining the agency as executive creative director, effective Sept. 3. A native of Belgium, de Decker has 18 years of experience both in Canada and internationally with agencies including Cossette, DDB Brussels and Lowe Troost. He arrives at […]

Taxi Montreal announced Monday that longtime Palm + Havas vice-president and creative director Pascal de Decker is joining the agency as executive creative director, effective Sept. 3.

A native of Belgium, de Decker has 18 years of experience both in Canada and internationally with agencies including Cossette, DDB Brussels and Lowe Troost. He arrives at Taxi after seven years with Palm + Havas.

His portfolio includes work for clients including McDonald’s, Coca-Cola, Bank of Montreal, Volkswagen, Via Rail, Molson Dry and General Motors.

In addition to his creative acumen, de Becker brings both leadership and an understanding of the business aspect of advertising said Taxi’s chief creative offer, Frazer Jelleyman.

“He brings a very broad perspective,” said Jelleyman. “The things I was particularly impressed by is that he’s very hard-working, with a laser-beam focus, and is also one of the most good-humoured, funny people I’ve ever met. He’s the complete package.”

De Decker replaces Dominique Trudeau, who left Taxi Montreal in May after a two-and-a-half-year run with the agency.

Taxi interviewed numerous candidates familiar with the Quebec market, said Jelleyman, but de Decker’s knowledge of the international market and his reputation in Quebec – including leading the 2012 Créa Awards jury – were both key factors in his appointment.

He will operate as part of the Taxi Montreal management team while contributing to the entire agency network said Jelleyman.

Advertising Articles

MDC releases Q2 results, on track for record revenue highs

CEO Miles Nadal says company is in prime position for continued growth

Watch This: Moment Factory lights up Parc de la Gorge

Turning a park into a glowing, immersive, multimedia experience to convince hikers to stay the night

Social Scanner: Social gets serious about shopping

Three big social networks make moves in ecommerce, plus Vine gains traction and Target partners with popular YouTubers

Engagement Labs acquires Entrinsic

Engagement Labs has scooped up another analytics provider, Toronto's Entrinsic

Vancouver homeless campaign generates buzz worldwide

Convertible bus benches seen as antidote to anti-homeless doorway spikes

Linkedin buys ad targeting and measurement firm Bizo

$175 million deal further enhances Linkedin's B2B marketing offerings

H+K unites Americas region

Mike Coates takes helm as president and CEO as Canadian, U.S. and Latin American operations unite

Canola growers gear up for Food Day Canada

Twitter party will showcase Canadian food and farmers

No gamble with content at SXSWV2V (Column)

Martin Waxman shares insights from memorable sessions at the upstart festival