Taxi Montreal taps de Decker as ECD

Taxi Montreal announced Monday that longtime Palm + Havas vice-president and creative director Pascal de Decker is joining the agency as executive creative director, effective Sept. 3. A native of Belgium, de Decker has 18 years of experience both in Canada and internationally with agencies including Cossette, DDB Brussels and Lowe Troost. He arrives at […]

Taxi Montreal announced Monday that longtime Palm + Havas vice-president and creative director Pascal de Decker is joining the agency as executive creative director, effective Sept. 3.

A native of Belgium, de Decker has 18 years of experience both in Canada and internationally with agencies including Cossette, DDB Brussels and Lowe Troost. He arrives at Taxi after seven years with Palm + Havas.

His portfolio includes work for clients including McDonald’s, Coca-Cola, Bank of Montreal, Volkswagen, Via Rail, Molson Dry and General Motors.

In addition to his creative acumen, de Becker brings both leadership and an understanding of the business aspect of advertising said Taxi’s chief creative offer, Frazer Jelleyman.

“He brings a very broad perspective,” said Jelleyman. “The things I was particularly impressed by is that he’s very hard-working, with a laser-beam focus, and is also one of the most good-humoured, funny people I’ve ever met. He’s the complete package.”

De Decker replaces Dominique Trudeau, who left Taxi Montreal in May after a two-and-a-half-year run with the agency.

Taxi interviewed numerous candidates familiar with the Quebec market, said Jelleyman, but de Decker’s knowledge of the international market and his reputation in Quebec – including leading the 2012 Créa Awards jury – were both key factors in his appointment.

He will operate as part of the Taxi Montreal management team while contributing to the entire agency network said Jelleyman.

Advertising Articles

On The Move – Weekly Roundup

A recap of who’s headed where in Canadian marketing communications

Niall Kelly named CD at John St.

Toronto agency hires Taxi CD following departure of Chris Hirsch and Nellie Kim

Airbnb names North Strategic PR agency of record

U.S.-based online hospitality company works to build awareness in Canada

DDB switches up its creative ranks

Kevin Drew Davis is off to Chicago while Cosmo Campbell fills in the gap

Watch This: Starkman held prisoner (Bessies)

Another ad remake puts agency talent in front of the camera

‘Crave More’ attempts to make PC a lifestyle brand

New campaign from John St. asks a lot of questions

Walking without borders to help MSF

Fundraiser asks people to walk for those who benefit from Doctors Without Borders

DDB Canada is a good fit for Nordstrom’s shoe campaign

Agency's Calgary campaign impressed the U.S. marketers

Tyler Turnbull leaves Proximity Canada

One year later, presidency again vacant