TED reveals its 2014 Ads Worth Spreading

TED has revealed its annual Ads Worth Spreading list – the ads its panel of experts say “recognize and reward innovation, ingenuity and intelligence in advertising.” The ads are selected by teams of TED conference speakers and ad professionals, with input from marketing industry representatives. TED, the brand that started as the “Technology Education and […]

TED has revealed its annual Ads Worth Spreading list – the ads its panel of experts say “recognize and reward innovation, ingenuity and intelligence in advertising.”

The ads are selected by teams of TED conference speakers and ad professionals, with input from marketing industry representatives.

TED, the brand that started as the “Technology Education and Design” conference and grew to a global online ideas platform, launched Ads Worth Spreading in 2011, carefully distancing itself from awards shows and similar rankings. “The dream behind Ads Worth Spreading is to celebrate ads that communicate ideas with consumers,” not hand out trophies, says the organization on its website.

While Canadian-made ads have appeared on the list before, this year sees nothing from north of the border.

Take a look at what made the cut.


Boy and His Atom
Brand: IBM
Agency: Ogilvy & Mather New York


Camera Shy
Brand: Dove
Agency: Ogilvy & Mather UK


Click Baby
Brand: Adobe
Agency: Goodby, Silverstein & Partners (U.S.)


Hands
Brand: Honda
Agency: Wieden + Kennedy London


Let’s Save Africa
Brand: Norwegian Students’ and Academics’ International Assistance Fund


Mistakes
Brand: New Zealand Transport Authority
Agency: Clemenger BBDO New Zealand


Safety Dance
Brand: Virgin Air


Saroo Brierley: Homeward Bound
Brand: Google Earth
Agency: Good Rebel Films


Thank You Mom | Pick Them Back Up
Brand: P & G
Agency: Widen + Kennedy Portland


Wheelchair Basketball
Brand: Guinness
Agency: BBDO New York

More information on this year’s Ads Worth Spreading is available at the TED website.

Advertising Articles

Taxi announces new national management team

New senior promotions finalize new leadership structure after Telus loss

H&R Block focuses on expertise in new campaign

The brand replaces its long-running "Tax Pain" platform with new creative

The Hot Plate rebrands as THP

Toronto shop looks to expand beyond its origins as a food-marketing agency

Tennis Canada serves up a new brand and national campaign

Multi-media campaign from Revolution urges Canadians to "Live the Moment"

Has Scot Keith quit advertising to chase his NHL dreams?

123w president hits the ice with the Vancouver Canucks

Lothar Boensch returns to Blast Radius Vancouver

Ad exec appointed managing director to oversee operations, help drive new business

Buick makes a comeback as it courts younger customers

"That's not a Buick" tagline and campaign is changing the way people view the brand

Do you have what it takes to win Marketing Award gold?

Last year's big winners set the bar high. Think your work is up to the challenge?

Ontario’s Ministry of Health leads Canada on Warc 100

Proximity, Lowe Roche, UM ranked highest in Canada on agency top 50 lists