TED reveals its 2014 Ads Worth Spreading

TED has revealed its annual Ads Worth Spreading list – the ads its panel of experts say “recognize and reward innovation, ingenuity and intelligence in advertising.” The ads are selected by teams of TED conference speakers and ad professionals, with input from marketing industry representatives. TED, the brand that started as the “Technology Education and […]

TED has revealed its annual Ads Worth Spreading list – the ads its panel of experts say “recognize and reward innovation, ingenuity and intelligence in advertising.”

The ads are selected by teams of TED conference speakers and ad professionals, with input from marketing industry representatives.

TED, the brand that started as the “Technology Education and Design” conference and grew to a global online ideas platform, launched Ads Worth Spreading in 2011, carefully distancing itself from awards shows and similar rankings. “The dream behind Ads Worth Spreading is to celebrate ads that communicate ideas with consumers,” not hand out trophies, says the organization on its website.

While Canadian-made ads have appeared on the list before, this year sees nothing from north of the border.

Take a look at what made the cut.


Boy and His Atom
Brand: IBM
Agency: Ogilvy & Mather New York


Camera Shy
Brand: Dove
Agency: Ogilvy & Mather UK


Click Baby
Brand: Adobe
Agency: Goodby, Silverstein & Partners (U.S.)


Hands
Brand: Honda
Agency: Wieden + Kennedy London


Let’s Save Africa
Brand: Norwegian Students’ and Academics’ International Assistance Fund


Mistakes
Brand: New Zealand Transport Authority
Agency: Clemenger BBDO New Zealand


Safety Dance
Brand: Virgin Air


Saroo Brierley: Homeward Bound
Brand: Google Earth
Agency: Good Rebel Films


Thank You Mom | Pick Them Back Up
Brand: P & G
Agency: Widen + Kennedy Portland


Wheelchair Basketball
Brand: Guinness
Agency: BBDO New York

More information on this year’s Ads Worth Spreading is available at the TED website.

Advertising Articles

Dentsu Aegis acquires Spoke to bolster Isobar

Jeff Greenspoon and Kai Exos to lead merged agency

BCP and Publicis merge

Merger comes nearly two years after Yves Gougoux sells BCP to Publicis Worldwide

DS+P win Canadian agency of record status for Dulux

Agency will work with Headspace, which is tasked with strategy/creative for Quebec

Sid Lee gives a peek behind the curtain with Transform

Bi-monthly e-newsletter provides research-based industry insights and agency news

McDonald’s marketing misery

Markus Giesler on the chain's identity crisis and why it's becoming increasingly irrelevant

Toronto burger joint’s Allen Iverson parody a social hit

Restaurant owner talks about napkin shortage in low budget YouTube video

Toronto Star hires Rethink

Agency to focus on promoting the paper's print edition and tablet news products