Telus brings mobile chargers to taxis

Telus is bringing mobile chargers to Canada’s taxi cabs. The telco announced Tuesday it has partnered with Play Taxi Media to equip a fleet of 1,000 taxis with Telus-branded smartphone and tablet chargers. The chargers will be in cabs from several different companies in Toronto, Montreal, Calgary and Vancouver. According to Telus, they will work […]

Telus is bringing mobile chargers to Canada’s taxi cabs.

The telco announced Tuesday it has partnered with Play Taxi Media to equip a fleet of 1,000 taxis with Telus-branded smartphone and tablet chargers. The chargers will be in cabs from several different companies in Toronto, Montreal, Calgary and Vancouver.

According to Telus, they will work with “any phone or tablet.”

Blacktop & Checker Cabs, Mayfair Taxi, Ambassador Taxis and Taxi Union are currently participating in the program, and more cab companies are expected to join in the coming months.

“It’s Murphy’s Law that your device battery will die right when you seem to need it the most,” says Anne-Marie Laberge, vice president of brand and marketing communications at Telus, said in a release.

“We’ve all been there – running late for a dinner date with friends or in between meetings when your phone dies before an important conference call. Our in-taxi chargers are just one way that we’re working to put customers first – they offer a simple convenience that will go a long way in making their lives easier and more connected.”

Advertising Articles

Jean-Sébastien Monty joins Bleublancrouge

He joins the agency as managing director, remains president and partner of U92

Postmedia names Sid Lee agency of record

Win follows successful "Postmedia Reimagined" campaign

The arrogance of experience (Column)

Martin Waxman gets the inside scoop on what journalists want—and don’t want

President’s Choice launches ‘Colourful’ campaign

PC removes artificial flavours and colours from its products

Old El Paso hits home with restaurant-style dinner kits

TV, PR, in-store sampling, online and events support recently-introduced line

Revera tackles women’s fears about aging in new film project

Partnership with Reel Youth bridges generation gap

Twitter booth and a VIP Mom keep the buzz going for Target

Retailer gives consumers a behind-the-scenes look during Fashion Week

Brian Hickling heads to Extreme Group

Industry vet returns to the east coast to direct the agency's Halifax office