Telus brings mobile chargers to taxis

Telus is bringing mobile chargers to Canada’s taxi cabs. The telco announced Tuesday it has partnered with Play Taxi Media to equip a fleet of 1,000 taxis with Telus-branded smartphone and tablet chargers. The chargers will be in cabs from several different companies in Toronto, Montreal, Calgary and Vancouver. According to Telus, they will work […]

Telus is bringing mobile chargers to Canada’s taxi cabs.

The telco announced Tuesday it has partnered with Play Taxi Media to equip a fleet of 1,000 taxis with Telus-branded smartphone and tablet chargers. The chargers will be in cabs from several different companies in Toronto, Montreal, Calgary and Vancouver.

According to Telus, they will work with “any phone or tablet.”

Blacktop & Checker Cabs, Mayfair Taxi, Ambassador Taxis and Taxi Union are currently participating in the program, and more cab companies are expected to join in the coming months.

“It’s Murphy’s Law that your device battery will die right when you seem to need it the most,” says Anne-Marie Laberge, vice president of brand and marketing communications at Telus, said in a release.

“We’ve all been there – running late for a dinner date with friends or in between meetings when your phone dies before an important conference call. Our in-taxi chargers are just one way that we’re working to put customers first – they offer a simple convenience that will go a long way in making their lives easier and more connected.”

Advertising Articles

Montreal Canadiens draft Jay Baruchel for fan club launch

NHL team launches Club 1909 to connect with fans around the world

6 things we learned at Digital Day 2014

Insights on privacy, programmatic, mobile, millenials and Marketing magazine

Kraft Peanut Butter brings iconic bears to life

Peanut butter brand introduces plush toys as part of its “Stick Together” campaign

Twist Image hires Jon Finkelstein as ECD

Finkelstein hire part of agency's “new energy” and “new direction”

How 88 Creative used Buzzfeed to find a new coordinator

Looking for a culture fit, the agency eschewed traditional recruitment

Cossette names Michaela Charette senior strategist

Longtime beer marketer moves to the agency side of the business

On the Move — Weekly Roundup

A recap of who’s headed where in Canadian marketing communications

Air Miles focuses on storytelling in new video

Campaign turns user-generated content into branded content

Final 2014 MIAs shortlist announced

Finalists in the Targeted Marketing, and Products and Services categories