Telus brings mobile chargers to taxis

Telus is bringing mobile chargers to Canada’s taxi cabs. The telco announced Tuesday it has partnered with Play Taxi Media to equip a fleet of 1,000 taxis with Telus-branded smartphone and tablet chargers. The chargers will be in cabs from several different companies in Toronto, Montreal, Calgary and Vancouver. According to Telus, they will work […]

Telus is bringing mobile chargers to Canada’s taxi cabs.

The telco announced Tuesday it has partnered with Play Taxi Media to equip a fleet of 1,000 taxis with Telus-branded smartphone and tablet chargers. The chargers will be in cabs from several different companies in Toronto, Montreal, Calgary and Vancouver.

According to Telus, they will work with “any phone or tablet.”

Blacktop & Checker Cabs, Mayfair Taxi, Ambassador Taxis and Taxi Union are currently participating in the program, and more cab companies are expected to join in the coming months.

“It’s Murphy’s Law that your device battery will die right when you seem to need it the most,” says Anne-Marie Laberge, vice president of brand and marketing communications at Telus, said in a release.

“We’ve all been there – running late for a dinner date with friends or in between meetings when your phone dies before an important conference call. Our in-taxi chargers are just one way that we’re working to put customers first – they offer a simple convenience that will go a long way in making their lives easier and more connected.”

Advertising Articles

Dentsu Aegis acquires S+E Sponsorship

Sports and entertainment consultancy will be rebranded as MKTG

Telling Canadian writers’ stories

The Juggernaut's series for the Writers Guild of Canada makes the case for our culture

Franke Rodriguez to lead Anomaly New York

As agency plans for growth, Toronto CEO expands role back to his hometown

Canadian Olympic Committee signs with Sid Lee

COC signs with new agency of record until 2020 Tokyo Games

MSLGroup acquires North Strategic

Publicis adds to its PR holdings, Mia Pearson made MSL's Canadian CEO

Zephyr promises a smarter time sheet

Time sheets are a pain, but will agency execs buy in on AI?

Volvo introduces a test drive with a difference

Automaker aims to donate $100,000 to United Way before year's end

Carlsberg picks Ogilvy as AOR

The agency wins all of the brewer's brands in Canada, including Kronenbourg and Somersby.

Creative machine thinking (Column)

Don't dismiss AI's overhyped potential