Telus brings mobile chargers to taxis

Telus is bringing mobile chargers to Canada’s taxi cabs. The telco announced Tuesday it has partnered with Play Taxi Media to equip a fleet of 1,000 taxis with Telus-branded smartphone and tablet chargers. The chargers will be in cabs from several different companies in Toronto, Montreal, Calgary and Vancouver. According to Telus, they will work […]

Telus is bringing mobile chargers to Canada’s taxi cabs.

The telco announced Tuesday it has partnered with Play Taxi Media to equip a fleet of 1,000 taxis with Telus-branded smartphone and tablet chargers. The chargers will be in cabs from several different companies in Toronto, Montreal, Calgary and Vancouver.

According to Telus, they will work with “any phone or tablet.”

Blacktop & Checker Cabs, Mayfair Taxi, Ambassador Taxis and Taxi Union are currently participating in the program, and more cab companies are expected to join in the coming months.

“It’s Murphy’s Law that your device battery will die right when you seem to need it the most,” says Anne-Marie Laberge, vice president of brand and marketing communications at Telus, said in a release.

“We’ve all been there – running late for a dinner date with friends or in between meetings when your phone dies before an important conference call. Our in-taxi chargers are just one way that we’re working to put customers first – they offer a simple convenience that will go a long way in making their lives easier and more connected.”

Advertising Articles

Mosaic acquires Escalate

Move bolsters Mosaic's experiential capabilities

Reitmans’ plans for reinvention

New marketing and fashion focus aims to freshen up women's clothing brand

New John St. campaign takes it one second at a time

Agency partners with Bell Media for innovative radio campaign

Ontario promotes controversial sex-ed curriculum in new ad

'Show of Hands' launches in English and French as kids prepare for back to school

Watch This: John Lewis dances into our hearts

British retailer's charming new ad gets a musical assist from Elton John

Telus showcases unlikely pairings in new Optik campaign

New 'You call the shots' campaign underscores the service's flexibility

Ads You Must See: A ‘dismal’ week in ad land

Banksy's "dismal" ad, plus a gloomy spot from the British Heart Foundation

Why marketing needs more mentors (Discussion)

Providing career guidance is valuable for both mentor and mentee: Alan Middleton