Terrence Donnelly joins MDC’s Canadian team

Terrence Donnelly has joined MDC Partners as director of business development for Canada. Donnelly is making the move to this senior role after two years at Adcentricity, the mobile and location based agency he founded in 2010. As director of business development, Donnelly will be tasked with landing new clients for the group and aligning […]

Terrence Donnelly has joined MDC Partners as director of business development for Canada. Donnelly is making the move to this senior role after two years at Adcentricity, the mobile and location based agency he founded in 2010.

As director of business development, Donnelly will be tasked with landing new clients for the group and aligning them with MDC agencies. Bob Kantor, MDC chief marketing and business development officer, said Donnelly was chosen in part because of his familiarity with MDC’s clients and agencies.

“He’s worked with many of our agencies and many of our clients,” Kantor said, noting Donnelly’s experience as executive vice-president of digital at Mandrake, a leader in talent recruitment. “He has that relationship with many of the agencies and clients. That in combination with his entrepreneurial spirit made him the perfect candidate for us,” Kantor said.

Kantor said MDC has found success in the U.S. by pursuing clients from a corporate level and then aligning them with an MDC agency based on their needs. He’s hoping Donnelly can land new Canadian clients for MDC using this method.

Donnelly is filling a recently created position at a time of growth for MDC. “We’re having a really strong run throughout almost all of the portfolio in Canada,” said Kantor, pointing to new clients like Mini and Bud Lite (both of which moved to Anomaly Toronto)  as examples.

“Donnelly is going to be a great addition to our team. I’m really excited. We’ve had an outstanding year and I think this is the time to pour more gas on the fire and accelerate that growth,” he said.

Related
Anomaly lands Bud Light assignment
• Anomaly Toronto drives off with Mini account

Advertising Articles

On the Move: Changes at Google, H+K, DAC, Dynamic Outdoor

A weekly recap of who's headed where in Canadian marketing and communications

How to make social causes successful businesses? SING!

Lift taps into the 80s to drive awareness of a different kind of charitable org

Ads You Must See: Not the gourmet meal they expected

A few unsuspecting folks have to eat dog food, but 'Old TV' is the real bully

Is there a place for crying at work?

Experts debate whether tears are a relatable experience or 'career suicide?'

Make-A-Wish launches first Canadian-made PSAs

'FUNraising' avoids somber tones to build awareness with a bit of fun

Diageo launches Jeremiah Weed in Canada

Brand takes 'irreverent approach' to connect with millennials

FCB named BMO’s lead agency

Agency replaces Y&R, will continue BMO's attempts to humanize its brand

ZAK rounds out hiring spree with three more additions

Gail Pak, Alicia Brown and Samantha Angu join the Toronto agency