Terrence Donnelly joins MDC’s Canadian team

Terrence Donnelly has joined MDC Partners as director of business development for Canada. Donnelly is making the move to this senior role after two years at Adcentricity, the mobile and location based agency he founded in 2010. As director of business development, Donnelly will be tasked with landing new clients for the group and aligning […]

Terrence Donnelly has joined MDC Partners as director of business development for Canada. Donnelly is making the move to this senior role after two years at Adcentricity, the mobile and location based agency he founded in 2010.

As director of business development, Donnelly will be tasked with landing new clients for the group and aligning them with MDC agencies. Bob Kantor, MDC chief marketing and business development officer, said Donnelly was chosen in part because of his familiarity with MDC’s clients and agencies.

“He’s worked with many of our agencies and many of our clients,” Kantor said, noting Donnelly’s experience as executive vice-president of digital at Mandrake, a leader in talent recruitment. “He has that relationship with many of the agencies and clients. That in combination with his entrepreneurial spirit made him the perfect candidate for us,” Kantor said.

Kantor said MDC has found success in the U.S. by pursuing clients from a corporate level and then aligning them with an MDC agency based on their needs. He’s hoping Donnelly can land new Canadian clients for MDC using this method.

Donnelly is filling a recently created position at a time of growth for MDC. “We’re having a really strong run throughout almost all of the portfolio in Canada,” said Kantor, pointing to new clients like Mini and Bud Lite (both of which moved to Anomaly Toronto)  as examples.

“Donnelly is going to be a great addition to our team. I’m really excited. We’ve had an outstanding year and I think this is the time to pour more gas on the fire and accelerate that growth,” he said.

Related
Anomaly lands Bud Light assignment
• Anomaly Toronto drives off with Mini account

Advertising Articles

Serge Rancourt leaves DS+P

Agency head steps down after five years with the Toronto shop

Taxi Vancouver taps its first beer client

B.C.-based beer maker hires agency to oversee "non-traditional assignments"

McDonald’s rolls out the welcome mat with new platform

Chain puts real life stories on display, and emphasizes local restaurants and diners

Why branded content is TV’s Trojan horse (Column)

The multi-billion dollar opportunity to engage consumers from one touchpoint to another

Media Profile promotes seven, adds two

Toronto PR agency is on a roll with new business

Shine PR lands Orbis Canada

Agency will get teams on board for its annual Plane Pull for Sight fundraiser

Mouse Marketing picks up Polysporin

Sampling program aims to increase brand awareness and reach