Dempsters2

The birth of a modern jingle

An illustrated take on Dempster's new tune from Grayson Matthews

This illustration detailing how Dempster’s found its new jingle popped up at Canadian Business on Thursday. This process is likely familiar many readers, but it’s a fun peek inside a brand’s inner workings. Toronto audio design house Grayson Matthews crafted the tune which you can hear below).

DempstersJingle

Here is the result.

This story originally appeared in Canadian Business.

Advertising Articles

A&W now serving chicken raised without the use of antibiotics

Fast-food chain continues its commitment to simple, great-tasting ingredients

Digital Day: What inspires Canada’s digital leaders?

Three leading digital creatives share the work they find inspiring

Montreal Canadiens draft Jay Baruchel for fan club launch

NHL team launches Club 1909 to connect with fans around the world

6 things we learned at Digital Day 2014

Insights on privacy, programmatic, mobile, millenials and Marketing magazine

Kraft Peanut Butter brings iconic bears to life

Peanut butter brand introduces plush toys as part of its “Stick Together” campaign

Twist Image hires Jon Finkelstein as ECD

Finkelstein hire part of agency's “new energy” and “new direction”

How 88 Creative used Buzzfeed to find a new coordinator

Looking for a culture fit, the agency eschewed traditional recruitment

Cossette names Michaela Charette senior strategist

Longtime beer marketer moves to the agency side of the business

On the Move — Weekly Roundup

A recap of who’s headed where in Canadian marketing communications