Dempsters2

The birth of a modern jingle

An illustrated take on Dempster's new tune from Grayson Matthews

This illustration detailing how Dempster’s found its new jingle popped up at Canadian Business on Thursday. This process is likely familiar many readers, but it’s a fun peek inside a brand’s inner workings. Toronto audio design house Grayson Matthews crafted the tune which you can hear below).

DempstersJingle

Here is the result.

This story originally appeared in Canadian Business.

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