Dempsters2

The birth of a modern jingle

An illustrated take on Dempster's new tune from Grayson Matthews

This illustration detailing how Dempster’s found its new jingle popped up at Canadian Business on Thursday. This process is likely familiar many readers, but it’s a fun peek inside a brand’s inner workings. Toronto audio design house Grayson Matthews crafted the tune which you can hear below).

DempstersJingle

Here is the result.

This story originally appeared in Canadian Business.

Advertising Articles

Sid Lee gives a peek behind the curtain with Transform

Bi-monthly e-newsletter provides research-based industry insights and agency news

McDonald’s marketing misery

Markus Giesler on the chain's identity crisis and why it's becoming increasingly irrelevant

Toronto burger joint’s Allen Iverson parody a social hit

Restaurant owner talks about napkin shortage in low budget YouTube video

Toronto Star hires Rethink

Agency to focus on promoting the paper's print edition and tablet news products

Holiday Cheer: FCB Toronto’s human, real-time snow globe

Eschewing traditional holiday cards, the agency lets it snow for clients and charity

Harbinger continues to grow with key hires and promotions

Agency bolsters its strategic planning and influencer marketing expertise