Dempsters2

The birth of a modern jingle

An illustrated take on Dempster's new tune from Grayson Matthews

This illustration detailing how Dempster’s found its new jingle popped up at Canadian Business on Thursday. This process is likely familiar many readers, but it’s a fun peek inside a brand’s inner workings. Toronto audio design house Grayson Matthews crafted the tune which you can hear below).

DempstersJingle

Here is the result.

This story originally appeared in Canadian Business.

Advertising Articles

Marketers to C2-MTL: Treat consumer data with care

Aimia and Aldo CMOs on the importance of using data to deliver better customer service

Cossette and OMD named SickKids Foundation AORs

Agencies will shape a new vision for a big name in the competitive fundraising space

Thibaut Laporte joins Kaiser Lachance Communications

Senior coordinator to oversee public relations campaigns in Quebec

Jack Black skincare selects first Canadian AOR

1Milk2Sugars will share duties between its Montreal and Toronto offices

CAMH sheds light on mental illness with overnight event

Darkness to Light challenge from DentsuBos in Toronto aims to combat mental illness

Rabba Fine Foods hires first PR and marketing agencies

Future PR and marketing efforts will focus on the retailer's ties to the community

CBC stacks fall and winter lineups with British, Aussie fare

Broadcaster to showcase distinctive content viewers won't see on private networks

Pilot announces new creative director position

Sarah Lazarovic joins the Toronto agency