The Body Shop finds one million reasons to end animal testing

The Body Shop recently wrapped up a campaign against animal testing by delivering a petition with one million signatures to MP Elizabeth May, leader of the Green Party, on Feb. 4. The petition calls on the Canadian government to ban animal testing for cosmetic purposes. The global campaign, developed in partnership with Cruelty Free International, […]

The Body Shop recently wrapped up a campaign against animal testing by delivering a petition with one million signatures to MP Elizabeth May, leader of the Green Party, on Feb. 4.

The petition calls on the Canadian government to ban animal testing for cosmetic purposes. The global campaign, developed in partnership with Cruelty Free International, asked customers in The Body Shop stores across 65 countries to sign the pledge. In Canada, 67,000 signatures were collected.

“The Body Shop has been campaigning with Cruelty Free International for 20 years on the issue of animal testing and the highlight was that last year, animal testing [for cosmetics] was completely banned in the European Union,” said Laura Cummins, vice-president of brand at The Body Shop Canada.

The latest part of the campaign began in 2012 and signatures were collected in stores and online over the course of a few months. “We used our stores and the thousand people who work in The Body Shop across Canada to talk about issues and be the voice of the campaign,” said Cummins.

Last year, The Body Shop joined forces with British singer Leona Lewis to serve as a brand activist and launch her own limited-edition makeup and fragrance collection. In Canada, The Body Shop generated awareness about the petition with a You Tube video that interviewed people in Toronto’s High Park and urged people to sign the pledge.

The petition is now in May’s hands and The Body Shop hopes the MP will raise the issue with the Canadian government. “It was a real achievement,” said Cummins, of her meeting with May. “It was an historic moment. I think it’s the first time in a long time that the issue has even been taken to Parliament and we’re very proud to be a part of that.”

Advertising Articles

Airbnb signs deal to sponsor 2016 Rio Olympic Games

Online community is the Games' first alternative accommodations sponsor

Ontario Tourism invades Instagram

15-second videos on social site support upcoming Pan Am/Parapan Am Games

Grey Canada gets a shot at Tequila Herradura

Brown-Forman brand awards digital CRM and below-the-line duties to WPP shop

Big changes bring Juniper Park into TBWA Worldwide

Network shifts global executive structure, Jay Bertram re-focuses on Canada

Activia kicks off campaign with world record attempt

Yogurt brand positions itself as a "lifestyle partner" through Rogers Media partnership

HBO Canada gives fans a chance to sit on the Iron Throne

Selection of Game of Thrones products available at Toronto pop-up shop

How to create an engaging flyer

Expert Patrick Rodmell shares five best practices that apply to all retail sectors

Gay Sweater challenges homophobic language

Sweater made from the hair of LGBT people aims to eliminate the misuse of the word gay