The curious PR failure of Bryan Adams (Column)

“Everything I do, I do it for you, Robert Mugabe – oooh …” Geoffrey Rowan is partner and managing director at Ketchum Public Relations Canada “Everywhere I go, kids wanna rock,” said musician Bryan Adams, explaining his decision to play a concert in Harare, Zimbabwe on Jan. 24. Yes, after they want to eat, and […]

“Everything I do, I do it for you, Robert Mugabe – oooh …”

Geoffrey Rowan is partner and managing director at Ketchum Public Relations Canada

“Everywhere I go, kids wanna rock,” said musician Bryan Adams, explaining his decision to play a concert in Harare, Zimbabwe on Jan. 24. Yes, after they want to eat, and maybe go to school, a lot of kids want to rock. Well, also after they avoid getting beaten up by political thugs. Then yes, kids just wanna rock. No doubt. That’s what they want, all right. To rock.

The Canadian-born rocker has handled the controversy over his performance in Zimbabwe about as well as Justin Bieber hides eggs for the neighbourhood Easter Egg hunt, or practices driving in the neighbourhood Easter parade.

Adams is, of course, entitled to perform wherever he wants to. Opponents of his performance see it as validation of the country’s president, Robert Mugabe, whose leadership, described by some as a reign of terror, has destroyed the country’s economy and threatens the rule of law throughout Africa. But others say there’s no reason the tiny minority elite in the dirt poor southeastern African nation should be deprived of husky Canadian vocals just because their president is a tyrant.

One complaint is that tickets – priced $30 to $100 – are far out of reach for average Zimbabweans. But most Canadians can’t afford Leafs’ tickets. And Adams isn’t the first entertainer to perform in a badly governed country.

The great irony is that Adams is a recognized social activist and award-winning humanitarian who has famously given free concerts to benefit various social causes.

His long-time manager Bruce Allen made matters worse when he told the CBC that this is a “non-story.” That’s pretty much what Rob Ford said about his tumble from the sobriety wagon last week.

Adams would have done much better to acknowledge the concerns and offer to give $10 from every ticket sold to education in the struggling country.

Free advice: when your PR strategy is the same as Rob Ford’s, it’s time to develop a new PR strategy.

Advertising Articles

Is your team equipped for change?

Change is an ongoing process that requires an open-mind and open communication

Abercrombie & Fitch ditches ‘sexualized’ marketing

Retailer tries to distance itself from controversial images started by former CEO

Your customers are mobile. Shouldn’t you be, too?

Mobile is the new normal. Businesses need to go mobile to stay relevant

Marketing Awards 2015: Film, Radio and Press shortlists

First group of shortlisted entries have been revealed in the lead-up to the 2015 gala

Ads You Must See: April 24, 2015

The German Stuttering Association has loading problems. March for the Homeless takes a trip to the hospital

DDB Canada boosts leadership in Toronto and Vancouver

Patty Jones, Michelle Kitchen and Melanie Johnston promoted

On the Move: New hires at Weber Shandwick, GMR, CBC

A weekly recap of who's headed where in Canadian marketing and communications

Career Boosters: The future of social media

Three industry execs on the future of social and how to stay relevant in the field

How the age of Big Data has led to a data scientist shortfall

Many businesses are struggling to find talent, even as more people enter the field