The Marketing Awards winners list

Friday’s Marketing Awards were a huge success as the capacity crowd gathered at Toronto’s Carlu to eat, drink and celebrate the best in Canadian marketing. The awards book will be available to Marketing subscribers and newsstand shoppers on July 9, but for those looking for raw ‘who won what’ info without all that pesky artwork […]

Friday’s Marketing Awards were a huge success as the capacity crowd gathered at Toronto’s Carlu to eat, drink and celebrate the best in Canadian marketing.

The awards book will be available to Marketing subscribers and newsstand shoppers on July 9, but for those looking for raw ‘who won what’ info without all that pesky artwork getting in the way, here’s the full list of finalists and medal winners.

Categories
Best of Show
Integrated
Television/Film/Broadcast
• Radio
Magazine/Newspaper
OOH
Digital
Experiential
Public Service
Multicultural
Collateral
Self Promotion
Pushing Boundaries
Branded Content

BEST OF SHOW

Pain Squad – Cundari and Toronto’s Hospital for Sick Children

Integrated Campaign

Adidas: All In Global Campaign – Sid Lee and Adidas AG – GOLD

James Ready Spelling Bee Lottery – Leo Burnett and James Ready – SILVER

Power Smart Integrated Campaign – DDB Canada, Vancouver and BC Hydro – BRONZE

1M Launch Integrated – Cundari and BMW Canada – BRONZE

Montreal/Vancouver Pizza – Zip Communications and Boston Pizza International – BRONZE

Art Heist–Red Urban and Volkswagen

The City You Never Knew You Wanted–Crispin Porter + Bogusky and Tourism Toronto

Gazette: Words-Matter.ca–BleuBlancRouge and Montreal Gazette

Keep Exploring–DDB Vancouver and Canadian Tourism Commission

Paint Chip Names For Men–Reason Partners and CIL Paints/AkzoNobel

The Rotisseries Channel–BBDO Toronto and Cara Operations

Spirit Tree–DDB Canada/Tribal Toronto and Canadian Tire

Television Campaign

Prank Calls: On the Sly/In the Buff/Pineapple Juice – Sid Lee and Videotron – GOLD

Irresistibly Good Nuts – LG2 and Aliments Krispy Kernels – SILVER

Fight: Mimes/Tea Shop/Quiet Man/Action Hero – Leo Burnett and Procter & Gamble – BRONZE

Apologies–Taxi and Pfizer

Fallsview: Lucky Dog/Coconut–Blammo Worldwide and Fallsview Casino Resort

The Wiserhood–John St. and Corby Distilleries Ltd.

Television Single: 30 Seconds and Under

President–LG2 and Aliments Krispy Kernels – GOLD

Couch–LG2 and Aliments Krispy Kernels – BRONZE

One Actor – Grip Limited and Expedia.ca – BRONZE

Basement–DDB Toronto and Lilly Canada
- BRONZE

Be a Man: Hair–Leo Burnett and ConAgra

Be a Man: Musical–Leo Burnett and ConAgra

Evening Encounter–Leo Burnett and IKEA

Martin Brodeur– LG2 and La Cage aux Sports

Tea Shop–Leo Burnett and Procter & Gamble

Television Single: Over 30 seconds

The Rotisserie Channel–BBDO Toronto and Cara Operations – GOLD

Car Chase–BBDO Toronto and Shaw Communications- SILVER

Secret Place–Target and Newfoundland and Labrador Tourism- BRONZE

Courage–Red Urban and Volkswagen- BRONZE

Gas Powered Everything–TBWA\Toronto and Nissan North America- BRONZE

Good Morning, Morning–Juniper Park and PepsiCo

Margaret’s Roam Rage–Unitas Reputation Agency and Public Mobile

Viking–LG2 and Familiprix

Television Single: Small Budget

Airport Security–Rethink and Science World – SILVER

Star Wars Identities, Vader–BleuBlancRouge and Lucasfilms and X3 Productions – BRONZE

Beach Time–Rethink and Science World

Bikers–BOS and Alimentation Couche-Tard

Television Campaign: Small Budget

A Dozen Reasons–Lowe Roche and Metro Toronto Zoo – BRONZE

Dirty Pool/Special Delivery/Officer Biggs–Dare and MTS
- BRONZE

Baguette/Poodle/Mime–Bensimon Byrne and Tennis Canada

Film Online: Single

A Personal Apology (Just For You)–Lowe Roche and Johnson & Johnson – GOLD

Cat– BBDO Toronto and Wrigley – GOLD

Catvertising–John St. – SILVER

IM Walls–Cundari and BMW Canada – BRONZE

1M Helipad–Cundari and BMW Canada – BRONZE

Go Beyond the Cover–Tuxedo Agency and Dermablend, Roger/Gallet and L’Oreal – BRONZE

Rethink Your Man Reminder–John St. and Rethink Breast Cancer

Sweater Day Intro–John St. and WWF

Film Online: Campaign

Touch the Rainbow– Wrigley and BBDO Toronto – GOLD

The Candidate– Zulu Alpha Kilo and Workopolis – BRONZE

1M Walls and Helipad– Cundari and BMW Canada – BRONZE

100% Love the Taste– Leo Burnett and Kellogg – BRONZE

Charlie Bit My Finger– Doug & Serge Inc. and Canadian Film Centre

Elevator/Lake/Drip–MacLaren McCann and General Motors Canada

Festive Finale Campaign– John St. and Zellers

Other Broadcast: Campaign

Princess/Gangster/Packing Up–Dare and Whistler Film Festival- GOLD

Little Trees–Red Urban and Little Trees
- SILVER

The Modern Pioneer–Red Urban and Drake General Store
- BRONZE

Other Broadcast: Single

Ocean–Red Urban and Little Trees
- GOLD

New Car–Red Urban and Little Trees
- BRONZE

Respite–Red Urban and Drake General Store
- BRONZE

Credit–Red Urban and Drake General Store

Elevator–MacLaren McCann and General Motors

Radio Single

4 Speakers–John St. and Mitsubishi – SILVER

Goose Bumps–LG2 and Sears Optical – SILVER

Made in Taiwan–LG2 and Sears Optical – BRONZE

Painting–BBDO Toronto and Mabe Canada – BRONZE

Happy Bleeps–John St. and Prime Restaurants

Long Lost Beau–BBDO Toronto and Royal Bank of Canada

Muffled Words–Trigger and The Hearing Loss Clinic

Reading–LG2 and Sears Optical

Rear View–Dare and BC Honda Dealers

Recalibrating–Dare and BC Honda Dealers

Sneeze–Rethink and Science World

Yo Man–Dare and BC Honda Dealers

Radio Campaign

See Better–LG2 and Sears Optical – SILVER

Strathmore Stampede–Karo Group and Strathmore & District Agricultural Society – BRONZE

Noisy Work–BBDO Toronto and Mabe Canada – BRONZE

Poutine Perfected–Juniper Park and New York Fries

The Script Campaign–BBDO Toronto and Royal Bank of Canada

Magazine Single

Coffee–Marketel and Liberté – SILVER

Mafia–Publicis Montreal and Belron Canada – BRONZE

50-49–BOS and Groupe Jean Coutu -

Fishing–Taxi and Canadian Tire

Salmon–Taxi Toronto and Canadian Tire

Tombstone–Sid Lee and Videotron

Turkey–Taxi Toronto and Canadian Tire

Magazine Campaign

Wardrobe & Wooden Leg–BOS and Henri Vézina – SILVER

Pots–Marketel and Liberté – SILVER

Bring It On: Hunting and Fishing–Taxi Toronto and Canadian Tire

Newspaper Single

Bounty Picks It Up–Soup – Procter & Gamble and Leo Burnett, Toronto – GOLD

The Gazette, Twitter Edition – The Gazette and BlueBlancRouge – GOLD

Clover – Sears Optical and LG2 – SILVER

Match – Sears Optical and LG2 -SILVER

Nail – Sears Optical and LG2 – BRONZE

Bounty Picks it up –Ice Cream – Procter & Gamble and Leo Burnett, Toronto – BRONZE

Bounty Picks It Up: Coffee – Procter & Gamble and Leo Burnett Toronto – BRONZE

See What’s Behind You – BC Honda Dealers and Dare – BRONZE

Chainsaw – Canadian Film Centre and Doug & Serge

Happy Dog – Purina Canada and Publicis Montreal

Remember – The Historica-Dominion Institute and DDB Toronto

Newspaper Campaign

Bounty Picks It Up: Coffee/Ice Cream/Soup – Procter & Gamble and Leo Burnett Toronto – GOLD

Find the Unfindable – Sears Optical and LG2 – SILVER

Pet Hair Repellant: Bunnies/Cats/Dogs – Procter & Gamble and Leo Burnett Toronto – BRONZE

Purina Pawsway – Nestle Purina and Lowe Roche

Single Game Tickets – CFL and Bensimon Byrne

Business Press: Single

Meat Cake – Fido and BOS – BRONZE

Filing Cabinet Net – Grand & Toy and Extreme

Hockey Sticks – Canadian Pacific and Kommunity

OOH Transit: Single

Poop Bag – Mars Petcare Canada and Proximity Canada – GOLD

Clover – Sears Optical and LG2 – SILVER

Match – Sears Optical and LG2 – BRONZE

Squeezed – Coca-cola Canada and Zulu Alpha Kilo – BRONZE

Milk Spill – Kraft Canada and DraftFCB – BRONZE

Falcon – Playland and Rethink – BRONZE

Pigeon – Playland and Rethink – BRONZE

Jumping Fish – SCJ and DraftFCB

Nail – Sears Optical and LG2

OOH Transit Campaign

Find the Unfindable – Sears Optical and LG2 – SILVER

Blue/Orange/Pink – Tsawwassen Paintball and DDB Vancouver

Paint Chip Names for Men – CIL Paints/AkzoNobel and Reason Partners

Scaffolding – United Way Toronto and BBDO Toronto

OOH Billboard: Single

Magic Hat – Quebec City Magic Festival and LG2 – GOLD

Contagion– Bacteria Billboard -Warner Bros. Canada and Lowe Roche – GOLD

LED Bulb Billboard – BC Hydro and DDB Vancouver – SILVER

Reflective Billboard – McDonald’s Restaurants of Canada and Cossette – SILVER

Marking Inspiration “Lights” – IKEA and Leo Burnett – BRONZE

OOH Billboard: Campaign

Authentic Mexican – Mucho Burrito and Doug & Serge – BRONZE

3D Billlboards, Fall 2011 – Federation des producteurs de lait du Quebec and Nolin BBDO – BRONZE

OOH Posters: Single

Ninja – Calgary Underground Film Festival and Taxi Calgary – GOLD

Bounty Picks It Up–Soup – Procter & Gamble and Leo Burnett Toronto – SILVER

Bounty Picks It Up–Coffee – Procter & Gamble and Leo Burnett Toronto – BRONZE

Pet Hair Repellent “Dogs” – Procter & Gamble and Leo Burnett Toronto – BRONZE

Moustache Emblem – Mercedes-Benz Canada and BBDO Toronto -BRONZE

Gold’s Gym Mosquito – Rethink and Gold’s Gym –BRONZE

Egomaniac?– Zulu Alpha Kilo and Canadian Stage –BRONZE

Bounty Picks It Up–Ice Cream – Procter & Gamble and Leo Burnett Toronto

Clover – Sears Optical and LG2

Mad Tom – Muskoka Brewery and Rethink

Match – Sears Optical and LG2

Nail – Sears Optical and LG2

Pamplona – Pacific Blue Cross and DDB Vancouver

OOH Posters: Campaign

Ninja/Vampire/Zombie – Calgary Underground Film Festival and Taxi Calgary – SILVER

Bounty Picks It Up–Coffee/Ice Cream/Soup – Procter & Gamble and Leo Burnett Toronto – SILVER

Gold’s Gym–Burger/Fries/Hotdog – Gold’s Gym and BleuBlancRouge – BRONZE

Pet Hair Repellent–Bunnies/Cats/Dogs – Procter & Gamble and Leo Burnett Toronto – BRONZE

Find the Unfindable – Sears Optical and LG2

OOH Non-Standard Format: Single

Magic Hat – Quebec City Magic Festival and LG2 – GOLD

Contagion “Bacteria Billboard” – Warner Bros. Canada and Lowe Roche – GOLD

Mercedes-Benz “Blur” – Mercedes-Benz Canada and BBDO Toronto – SILVER

Moving Day Wild Postings – IKEA and Leo Burnett Toronto – SILVER

Cheating Wall – Tourism Toronto and CP+B – BRONZE

Window Pints – Diageo and Grey Canada – BRONZE

Contagion “Emergency Isolation Unit” – Warner Bros. Canada and Juxta Productions

Dental Mirror Installation – Canadian Dental Association and DDB Vancouver

Ice Block – McDonald’s Restaurants of Canada and Cossette

Mini Halloween Costume – Mini Canada and Taxi Canada

Pax Elevator – IKEA and Leo Burnett Toronto

OOH Non-Standard Format: Campaign

The Fabulous Flea Circus – Sears Optical and LG2 – BRONZE

Real-Life Closed Captioning – The Hearing Loss Clinic and Trigger – BRONZE

Giant Snowmen – Tourism Toronto and CP+B -

Marking Inspiration – IKEA and Leo Burnett Toronto -

OOH Small Scale Ambient

Art Heist – Volkswagen and Red Urban – SILVER

Re-Leaf Yourself – Cottage Life and Taxi Canada – SILVER

The Fabulous Flea Circus – Sears Optical and LG2 – BRONZE

UFC Scratch’N Win Coaster – Atlantic Lottery Corporation and Revolve – BRONZE

For Sale Sign – Mercedes-Benz Canada and BBDO Toronto

Pink Bells – Opus Hotel and Taxi Vancouver

OOH Digital Signage: Single

Penningtons’ Magic Mirror – Penningtongs and DDB Toronto – SILVER

Cheating Wall – Tourism Toronto and CP+B – SILVER

TDI Distance Calculator – Volkswagen and Red Urban

OOH Point of Purchase: Single

Ice Shack–Rethink and Muskoka Brewery – SILVER

Blue–DDB Vancouver and Tsawwassen Paintball

Egomaniac–Zulu Alpha Kilo and Canadian Stage

Golds Gym Mosquito–Rethink and Gold’s Gym

Moustache Emblem–BBDO Toronto and Mercedes-Benz Canada

Oral Cancer–DDB Vancouver and Canadian Dentral Association

Orange–DDB Vancouver and Tsawwassen Paint ball

Pink–DDB Vancouver and Tsawwassen Paint ball

Salmon–Taxi Toronto and Canadian Tire

Digital Fixed Space: Single

Fly Paper–Rethink and Orkin – GOLD

Mousetrap–Rethink and Orkin – GOLD

Zapper–Rethink and Orkin – SILVER

Digital Dynamic: Single

Blueberries–Marketel McCann-Erickson and Liberté – GOLD

The Chronicle Herald Business News Takeover–Revolve and The Chronicle Herald

Digital: Campaign

1M Walls/Helipad–Cundari and BMW Canada – GOLD

James Ready Spelling Bee Lottery–Leo Burnett and James Ready – GOLD

Dig It! Get It!–Leo Burnett and Procter & Gamble – SILVER

Beer-gram–BBDO Toronto and Molson Coors Canada

Festive Finale Campaign–John St. and Zellers

Digital Websites/Microsites

The End–BBDO Toronto/Proximity and Frito Lay – GOLD

Air Jordan 2012–Blast Radius and Nike – GOLD

Toronto Trending–Crispin Porter + Bogusky and Tourism Toronto – SILVER

Gif Rap–BBDO Toronto and Wrigley Canada – BRONZE

A Personal Apology (Just For You)–Lowe Roche and Johnson & Johnson Inc.

Keep Exploring Website–DDB Canada/Tribal Vancouver and Canadian Tourism Commission

Digital Social Media: New Campaign

Gears of War 3: Butcher Shop–MacLaren McCann and Microsoft Canada – SILVER

Tourism Calgary and Calgary Philharmonic: Orchestra Singing Tweets–Village & Co. and Tourism Calgary- SILVER

Montreal Festimania–Cossette and Collectif of Montreal Festivals – BRONZE

Tell Us Where You Want a Bin–Trigger and Alberta Beverage Container Recycling Corporation – BRONZE

La Carnita–One Method Digital + Design and La Canita – BRONZE

The End–BBDO Toronto/Proximity and Frito Lay Canada

Spirit Tree–DDB Canada/Tribal Toronto and Canadian Tire

Digital Social Media: Ongoing Community

James Ready Spelling Bee Lottery–Leo Burnett and James Ready – GOLD

Fido Casting Call–BOS and Fido – SILVER

Friends With Benefits–Taxi Canada and Koodo Mobile – BRONZE

La Carnita–One Method Digital + Design and La Carnita

Digital Apps/Mobile (Including Public Service)

Pain Squad – Cundari and The Hospital for Sick Children – GOLD

Nabit– Cloudraker – GOLD

The Beetle Juiced Up–Red Urban and Volkswagen – SILVER

Realizer –Rethink – SILVER

Your Man Reminder App–John St. and Rethink Breast Cancer – BRONZE

Games

James Ready Spelling Bee Lottery–Leo Burnett and James Ready – SILVER

Dig It! Get It!–Leo Burnett and Procter & Gamble

Friends With Benefits–Taxi Canada and Koodo Mobile

Golf – Cundari and BMW Canada

Stain Kicker–Leo Burnett and Procter & Gamble

Digital Creative Use of Technology

The Art of Running–Blast Radius and Nike Canada – SILVER

Make the Call–Marshall Fenn and Boost For Kids – SILVER

The Beetle Juiced Up–Red Urban and Volkswagen – BRONZE

Commenting Could Be Risky–Cossette and Amnesty International

Dig It! Get It!–Leo Burnett and Procter & Gamble

The End–BBDO Toronto/Proximity and Frito Lay Canada (Moved to websites/microsites)

Mercedes-Benz Canada Drive & Seek–Henderson Bas Kohn and Mercedes-Benz Canada

On the Edge

Art Heist–Red Urban and Volkswagen

OOH Point of Purchase: Campaign

Deer/Kitty/Bin Laden–MacLaren McCann and Precision Laser Tattoo Removal – BRONZE

Wardrobe/Wooden Leg–BOS and Henri Vezina – BRONZE

Oral Cancer/Gum Disease/Magic Eye (Tooth Decay)–DDB Vancouver and Canadian Dental Association

Experiential/Stunts/Events

James Ready Pop Up Billboards–Leo Burnett and James Ready – GOLD

Sail In Cinema–Grey and Toronto Port Authority – GOLD

We Put Ourselves In Your Shoes–LG2 and Familiprix – SILVER

Art Heist–Red Urban and Volkswagen – SILVER

Edward Pond’s Creative Chef–Taxi Canada and Edward Pond – SILVER

Assembled is Better–Spring Advertising and Urban Barn

Cheating Wall–Crispin Porter + Bogusky and Tourism Toronto

James Ready Pop Up Billboards: Wieners–Leo Burnett and James Ready

These entries were mistakenly left off the shortlist when it was first published.

Public Service Film Single

Dear 16-year-old me–Evidently and David Cornfield Melanoma Fund – GOLD

Shane Fistell: A Portrait of Tourette Syndrome– Saatch & Saatchi Canada and Tourette Syndrome Foundation of Canada – GOLD

Mandeep – Saatch & Saatchi Canada and Tourette Syndrome Foundation of Canada – SILVER

Dragonfly–LG2 and Ministere de la Sante et des Services sociaux du Quebec – SILVER

Anonymous–DDB Toronto and Toronto Crime Stoppers – SILVER

Running–BBDO Toronto and Canadian Paralympic Committee – SILVER

Tourette Syndrome Foundation of Canada .

75 Watts–Saatch & Saatchi Canada and Tourette syndrome Foundation of Canada – SILVER

Brain Scan–Rethink and Alzheimer Society of BC – BRONZE

Goat Milk Machine–Dare and Toronto Jewish Film Festival

Granny Call Centre–John St. and WWF

Public Service Film Campaign

Like Me/Heels-Flats/First Time–DDB Vancouver and Big Sisters of BC Lower Mainland – GOLD

Mandeep/Shane/75 Watts– Saatch & Saatchi Canada and Tourette Syndrome Foundation of Canada – GOLD

Excessive Gambling–LG2 and Ministere de la Sante et des Services sociaux du Quebec – SILVER

Toques That Make You Look Good: Dentist/Same Outfit/Water Bottle–Leo Burnett and Raising the Roof – BRONZE

Public Service Radio Single

Don’t Call and Drive–Leo Burnett and Durham College – SILVER

Not Safe–DDB Toronto and Toronto Crime Stoppers – BRONZE

Watching–DDB Toronto and Toronto Crime Stoppers – BRONZE

Public Service Radio Campaign

Plenty of Syph Radio–Calder Bateman Communications and Alberta Health Services – SILVER

Watching/Not Safe/Nightmare–DDB Toronto and Toronto Crime Stoppers – SILVER

Public Service Press/Out of Home Single

How She Is–Cossette and Anorexia and Blumia Quebec – GOLD

Bring the Billboard to Life–LG2 and Quebec Region Health and Social Services Agency – GOLD

Say Your Prayer–BOS and Catholic Church of Montreal – GOLD

Nothing But Potential: Walk Faster–Leo Burnett and Raising the Roof – GOLD

Oil Poster–Rethink and Dogwood Initiative – GOLD

Unstoppable–BBDO Toronto and Canadian Paralympic Committee – SILVER

Nothing But Potential: Chair–Leo Burnett and Raising the Roof – SILVER

Nothing But Potential: Lost Cat–Leo Burnett and Raising the Roof – SILVER

Nothing But Potential: Down Here–Leo Burnett and Raising the Roof – SILVER

Remember–DDB Toronto and The Historica-Dominion Institute – BRONZE

Scratch n Save Adoptions Card–John St. and WWF

Stick Family Decals–Free and Mothers Against Drunk Driving Edmonton

Public Service Press/Out of Home Campaign

Nothing But Potential: Chair/Plant/Potato–Leo Burnett and Raise the Roof – GOLD

Bob, Jerry, Brody–DDB Vancouver and BCSPCA

Excessive Gambling– LG2 and Ministere de la Sante et des Services sociaux du Quebec – SILVER

Early Detection–BBDO Toronto and Ministry of Health and Long Term Care

Nothing But Potential: Lost Cat/Bus Shelter/Rebellious–Leo Burnett and Raise the Roof – BRONZE

Public Service Online

Blank–Marketel McCann-Erickson and Société Alzheimer de Québec – GOLD

@Random Documentary Project for Tourette Syndrome–Saatchi & Saatchi and Tourette Syndrome Foundation of Canada – GOLD

Commenting Could be Risky–Cossette and Amnesty International – SILVER

Granny Call Centre–John St. and WWF – BRONZE

PlentyofSyph.com–Calder Bateman Communications and Alberta Health Services – BRONZE

Excessive Gambling–LG2 and Ministere de la Sante et des Services sociaux du Quebec

Hand–LG2 and Société de Sauvetage

Commenting Could Be Risky–Cossette and Amnesty International

Make the Call–Marshall Fenn and Boost For Kids

Public Service Branded Content

75 Watts–Saatch & Saatchi Canada and Tourette Syndrome Foundation of Canada

Ethan–Saatch & Saatchi Canada and Tourette Syndrome Foundation of Canada

In the Uniform–Saatch & Saatchi Canada and Tourette Syndrome Foundation of Canada

Mandeep–Saatch & Saatchi Canada and Tourette Syndrome Foundation of Canada

Shane Fistell: A Portrait of Tourette Syndrome–Saatch & Saatchi Canada and Tourette Syndrome Foundation of Canada

Your Man Reminder–John St. and Rethink Breast Cancer

Public Service Integrated

Life Saving Society Campaign–LG2 and Société de Sauvetage – GOLD

Excessive Gambling–LG2 and Ministere de la Sante et des Services sociaux du Quebec – SILVER

Granny Call Centre–John St. and WWF – SILVER

Plenty of Syph–Calder Bateman Communications and Alberta Health Services – BRONZE

Stick Family Campaign–Free and Mothers against Drunk Driving

Multicultural Television/Broadcast

This is not tea, this is my chai–Nexus Multicultural Communications Inc. and Harris Freeman & Co. – BRONZE

Telus “Diwali” Hinglish–Response Advertising and Telus

CNY Red Envelope–Monsoon Communications Inc. and Loblaw Companies Ltd.

Loblaw Vikram Vij–Monsoon Communications Inc. and Loblaw Companies Ltd.

RCSS “Fantasy Shopping” Chinese New Year–Monsoon Communications Ltd. and Loblaw Companies Ltd.

Bollywood on your mind?–Dyversity Communications and Rogers Communications

Multicultural Print

The Golden Dragon–AV Communications/Cundari and BMW Canada – SILVER

Cashew Chicken Nails–Captus Advertising and Chrysalis Dental Centre

I am Mehndi Television–Nexus Multicultural Communications Inc. and FDR Media Group Inc.

Red Envelop – AV Communications/ Cundari and BMW

Multicultural Craft

Red Envelop – AV Communications/ Cundari and BMW Canada –ART DIRECTION

Multicultural Online

Feel the Beauty Korres–DDB Canada/Tribal Toronto and Johnson & Johnson Inc. – BRONZE

Kraft Bilingual Ch/Eng Website–K&L Advertising and Kraft Canada Inc.

Knorr Chinese New Year–Dyversity Communications and Unilever

Multicultural Integrated

5 For 50–AV Communications Inc. and Western Union Financial Services Canada

Roger Bollywood. Anywhere. Anytime–Dyversity Communications and Rogers Communications

Great Foods Vikram Vij–Monsoon Communications and Loblaw Companies Ltd.

Multicultural-Adapted Single/Campaign

Pow Wow–LG2 and Ministere de la Sante et des Services sociaux du Quebec

Fishing–LG2 and Ministere de la Sante et des Services sociaux du Quebec

Excessive Gambling–LG2 and Ministere de la Sante et des Services sociaux du Quebec

Moving Money For Better–AV Communications and Western Union Financial Services

Collateral Single

Kit Kat Business Card–JWT Toronto and Nestle Canada Inc. – GOLD

Iceberg Ice Cube Trays–Rethink and Offsetters – SILVER

Chris Tarry CD “Rest of the Story”–Rethink and Chris Tarry – SILVER

Joy of Finger Cooking–Taxi Toronto and Boston Pizza International

Smith Menu–Leo Burnett and Smith Restaurant + Bar

Wiser’s He-Coy Bags–John St. and Corby Distilleries Ltd.

Collateral Campaign

James Ready’s Drinkers of Awesomeness Bottles–Leo Burnett and James Ready – SILVER

Movember–Crispin Porter + Bogusky and Molson Coors

Torontoland Map–Crispin Porter + Bogusky and Tourism Toronto

Self Promotion

2011 Rethink Scholarship at Langara College–Rethink – GOLD

Catvertising–John St. – GOLD

Few Were Chosen–Proximity

The Free Store–Free – BRONZE

The Rake–Cloudraker

Valentines–Grip Ltd.

A Very Qualitative Christmas–Dare

Pushing the Boundaries

Contagion: Bacteria Billboard–Lowe Roche and Warner Bros. Canada

Edward Pond’s Creative Chef–Taxi Canada and Edward Pond

La Carnita–One Method Digital + Design and La Carnita

A Personal Apology (just for you)–Lowe Roche and Johnson & Johnson Inc.

Spirit Tree–DDB Canada/Tribal Toronto and Canadian Tire

Branded Content

The Rotisserie Channel–BBDO Toronto and Cara Operations – GOLD

HP ePrint Live–Proximity Canada- SILVER

Dig It! Get It!–Leo Burnett and Procter & Gamble – SILVER

Axe Channel–Crispin Porter + Bogusky and Unilever

Tourism Calgary and Calgary Philharmonic: Orchestra Singing Tweets–Village & Co. and Tourism Calgary

Advertising Articles

Jean-Sébastien Monty joins Bleublancrouge

He joins the agency as managing director, remains president and partner of U92

Postmedia names Sid Lee agency of record

Win follows successful "Postmedia Reimagined" campaign

The arrogance of experience (Column)

Martin Waxman gets the inside scoop on what journalists want—and don’t want

President’s Choice launches ‘Colourful’ campaign

PC removes artificial flavours and colours from its products

Old El Paso hits home with restaurant-style dinner kits

TV, PR, in-store sampling, online and events support recently-introduced line

Revera tackles women’s fears about aging in new film project

Partnership with Reel Youth bridges generation gap

Twitter booth and a VIP Mom keep the buzz going for Target

Retailer gives consumers a behind-the-scenes look during Fashion Week

Brian Hickling heads to Extreme Group

Industry vet returns to the east coast to direct the agency's Halifax office