The Tite Group hires Jamie King as its first creative director

Founder Ron Tite to focus on his duties as CEO

The Tite Group has hired Jamie King as its first creative director following a string of account wins including Johnson & Johnson’s Aveeno, Clean & Clear and Neutrogena brands.


The Toronto-based content marketing agency has been going strong since Ron Tite opened its doors in 2011. As its founder and CEO, Tite has been overseeing creative direction up until now.

But as the volume of work at the agency continues to increase, Tite said he recognized the need for a creative director.

“I knew it was critically important to protect the quality of work,” said Tite, in a release. “I also knew that given my responsibilities as CEO, I wasn’t the best person to lead it. Jamie is.”

King joins The Tite Group from Nike’s digital agency Ambit, where he held the same title for nearly a year. He has also held senior level positions at Isobar Canada and Grip Limited.

“There aren’t many agencies that combine content, community, advertising, and innovation the way The Tite Group does. Not to mention, with the agency being so youthful, it’s a blank canvas,” said King, in a release. “It’s a chance for me to have an impact at ground zero and work side-by-side with someone I’ve been a fan of for a very long time.”

Advertising Articles

On The Move: Additions at Ketchum and Zulu Alpha Kilo

A weekly update of who's headed where in Canadian marketing and communications

Fuse livens things up for clients with new division

Toronto agency blends social and experiential under new brand

MEC goes for good times in new campaign

Creative focuses on fun, outdoor experiences with friends and family

Toronto culinary experience brings new credit card to life

Pomp & Circumstance promote CIBC/Air Canada card to media and influencers

The Body Shop pops up in Yorkville

Retailer testing new storytelling installations at pop-up store

CFL partners with EA on in-game content

Partnership places current and legendary CFL players inside Madden NFL Mobile

Media Innovation Awards 2016 shortlist — Part 1

Nominees in Best Use of Content, Best Use of Digital Channels and Niche Marketing

Kia Cubed

New experiential initiative aims to shift consumer perceptions of Korean automaker

Enbridge wants customers to pass the smell test

Utility company goes scratch-and-sniff route to help customers identify gas leaks