The Tite Group hires Jamie King as its first creative director

Founder Ron Tite to focus on his duties as CEO

The Tite Group has hired Jamie King as its first creative director following a string of account wins including Johnson & Johnson’s Aveeno, Clean & Clear and Neutrogena brands.

JamieKing2

The Toronto-based content marketing agency has been going strong since Ron Tite opened its doors in 2011. As its founder and CEO, Tite has been overseeing creative direction up until now.

But as the volume of work at the agency continues to increase, Tite said he recognized the need for a creative director.

“I knew it was critically important to protect the quality of work,” said Tite, in a release. “I also knew that given my responsibilities as CEO, I wasn’t the best person to lead it. Jamie is.”

King joins The Tite Group from Nike’s digital agency Ambit, where he held the same title for nearly a year. He has also held senior level positions at Isobar Canada and Grip Limited.

“There aren’t many agencies that combine content, community, advertising, and innovation the way The Tite Group does. Not to mention, with the agency being so youthful, it’s a blank canvas,” said King, in a release. “It’s a chance for me to have an impact at ground zero and work side-by-side with someone I’ve been a fan of for a very long time.”

Advertising Articles

Alain Tadros leaves Publicis for Metro

President of the Montreal office heads client side for the first time in his career

Cineplex wants to talk about the weather

New campaign positions movies as a fall back option when weather doesn't cooperate

Kit and Ace’s summer of ‘Eh’

Retailer brings a taste of Canadiana to U.S. pop-up showroom

The Juno Awards selects Rock-It as its PR AOR

After 15 years with Holmes PR, the Juno Awards has chosen a new shop

The quest to predict the way brand images get hijacked

Schulich is developing a tool to help marketers predict negative brand attention

20th Century Fox’s futurist looks at the bigger picture

Ted Schilowitz of Barco Escape discusses innovation coming to a theatre near you

When does culture and ethnicity matter in marketing?

Cultural identity is one of many factors that influence consumption

If you’re picking an ad agency, don’t look back

A good track record matters, but so does a plan for the future

Summer of Creativity puts agency pros in the hot seat

Taxi, Smith and others discuss increased client expectations and other issues