The Tite Group hires Jamie King as its first creative director

Founder Ron Tite to focus on his duties as CEO

The Tite Group has hired Jamie King as its first creative director following a string of account wins including Johnson & Johnson’s Aveeno, Clean & Clear and Neutrogena brands.

JamieKing2

The Toronto-based content marketing agency has been going strong since Ron Tite opened its doors in 2011. As its founder and CEO, Tite has been overseeing creative direction up until now.

But as the volume of work at the agency continues to increase, Tite said he recognized the need for a creative director.

“I knew it was critically important to protect the quality of work,” said Tite, in a release. “I also knew that given my responsibilities as CEO, I wasn’t the best person to lead it. Jamie is.”

King joins The Tite Group from Nike’s digital agency Ambit, where he held the same title for nearly a year. He has also held senior level positions at Isobar Canada and Grip Limited.

“There aren’t many agencies that combine content, community, advertising, and innovation the way The Tite Group does. Not to mention, with the agency being so youthful, it’s a blank canvas,” said King, in a release. “It’s a chance for me to have an impact at ground zero and work side-by-side with someone I’ve been a fan of for a very long time.”

Advertising Articles

Air Canada makes content play with heartwarming video

Airline promotes Air Canada Foundation with six-minute video from former AOR Marketel

ZenithOptimedia revises global ad spend forecast downward

Canadian spending to grow 1.1% to US$11.2 million in 2015

TD banks on Instagram ads to support music program

The financial institution continues its support of the Canadian music scene

Why marketers should push forward, not pull back

In today's economy, slashing ad budgets can mean lost sales and lost opportunities

Time to change our research strategies (Column)

Three tips to consider for your next millennial campaign plan

Simons selects Cossette as agency partner for expansion

Agency to help Quebec retailer build brand awareness outside its home province

Marketing in the age of mobile

There is both art and science in building engaging mobile experiences.

Airbnb signs deal to sponsor 2016 Rio Olympic Games

Online community is the Games' first alternative accommodations sponsor

Ontario Tourism invades Instagram

15-second videos on social site support upcoming Pan Am/Parapan Am Games