The Tite Group hires Jamie King as its first creative director

Founder Ron Tite to focus on his duties as CEO

The Tite Group has hired Jamie King as its first creative director following a string of account wins including Johnson & Johnson’s Aveeno, Clean & Clear and Neutrogena brands.

JamieKing2

The Toronto-based content marketing agency has been going strong since Ron Tite opened its doors in 2011. As its founder and CEO, Tite has been overseeing creative direction up until now.

But as the volume of work at the agency continues to increase, Tite said he recognized the need for a creative director.

“I knew it was critically important to protect the quality of work,” said Tite, in a release. “I also knew that given my responsibilities as CEO, I wasn’t the best person to lead it. Jamie is.”

King joins The Tite Group from Nike’s digital agency Ambit, where he held the same title for nearly a year. He has also held senior level positions at Isobar Canada and Grip Limited.

“There aren’t many agencies that combine content, community, advertising, and innovation the way The Tite Group does. Not to mention, with the agency being so youthful, it’s a blank canvas,” said King, in a release. “It’s a chance for me to have an impact at ground zero and work side-by-side with someone I’ve been a fan of for a very long time.”

Advertising Articles

Taxi absorbs Y&R

Changes limited to Toronto with no impact on Y&R's other offices in Canada

OPSEU campaign warns of drunk grocery shoppers

Public awareness campaign stems from concern around social safeguards

Friction in Formula 1 can help lift ad sales: Martin Sorrell

When a sport is under pressure, people grow more interested says WPP chief exec

Inside Facebook: How to make sense of audience measurement

Are brands getting a handle on the mobile revolution?

Sid Lee acquired by Kyu, Hakuhodo DY Holdings

The agency will remain headquartered in Montreal and maintain its leadership

Watch This: A Canadian shade of kink (kinda NSFW)

Durex Canada took a new position (or four) in time for Canada Day

On the Move: Changes at Exchange Lab, Bleublancrouge

A weekly recap of who's headed where in Canadian marketing and communications

Bullseye – Remember Equity?

Campaigns used to run for years. But as Mike Tennant observes, marketing has become mostly short-term plays

Vision7 phases out Dare brand, opens Camp Pacific

Shorkey, staff and clients remain, but Dare brand retired from Canadian market