Tyler Turnbull named head of Proximity Canada

Tyler Turnbull has been named head of Proximity Canada, filling the position vacated by Dave Lafond. On Wednesday the agency announced Turnbull, previously senior vice-president of strategy and insight, will assume the role effective immediately. In September, Lafond left Proximity to take a position as head of Cosette’s English operations. Gerry Frascione, chairman and CEO […]

Tyler Turnbull has been named head of Proximity Canada, filling the position vacated by Dave Lafond.

On Wednesday the agency announced Turnbull, previously senior vice-president of strategy and insight, will assume the role effective immediately. In September, Lafond left Proximity to take a position as head of Cosette’s English operations.

Gerry Frascione, chairman and CEO of Proximity Canada and parent company BBDO Canada, said in a release, “At Proximity Canada our focus is on creating intelligent and valuable digital experiences for our clients and their customers. Our strategy is clear – as the industry continues to transform, we must leverage technology, data, and creativity to reshape the solutions clients will demand in the future.”

“To accelerate this strategy we have named Tyler president of Proximity Canada and made numerous strategic leadership hires.”

As senior vice-president, Turnbull worked on some of the agency’s largest accounts including, Rogers, Spinmaster and Campbell’s and led the strategy on Visa’s digitally-driven spring Smallenfreuden campaign.

The appointment comes amidst a series of staffing changes at Proximity Canada. Last month creative director Josh Stein left the agency to join Tribal DDB. Rick Jacobs also recently exited Proximity to join Draftfcb and Jeff Vermeersch left the agency in September to join Zulu Alpha Kilo as creative technology director.

“We wish our alumni all the best,” Turnbull added in an email to Marketing. “From here, I’m excited to work with our new leadership team to do what Proximity does best – merging data and creative to build the experiences and platforms our clients are looking for.”

The agency has also done some senior level hires this year, selecting Jon Finkelstein as senior vice-president and executive creative director in April, and Jeffrey So as director of analytics and Rosie Gentile as vice-president of integrated strategy and insights before that.

Prior to joining Proximity, Turnbull worked as a digital strategist at Publicis Modem in Toronto and a planning director at Publicis Modem in London, U.K. In 2012, he was selected as one of Marketing‘s Top 30 Under 30.

Advertising Articles

Airbnb signs deal to sponsor 2016 Rio Olympic Games

Online community is the Games' first alternative accommodations sponsor

Ontario Tourism invades Instagram

15-second videos on social site support upcoming Pan Am/Parapan Am Games

Grey Canada gets a shot at Tequila Herradura

Brown-Forman brand awards digital CRM and below-the-line duties to WPP shop

Big changes bring Juniper Park into TBWA Worldwide

Network shifts global executive structure, Jay Bertram re-focuses on Canada

Activia kicks off campaign with world record attempt

Yogurt brand positions itself as a "lifestyle partner" through Rogers Media partnership

HBO Canada gives fans a chance to sit on the Iron Throne

Selection of Game of Thrones products available at Toronto pop-up shop

How to create an engaging flyer

Expert Patrick Rodmell shares five best practices that apply to all retail sectors

Gay Sweater challenges homophobic language

Sweater made from the hair of LGBT people aims to eliminate the misuse of the word gay