Ubisoft hires Bleublancrouge for two game launches

Montreal shop working on Assassin's Creed Unity and Far Cry 4

Ubisoft’s Assassin’s Creed Unity

Ubisoft has given Bleublancrouge the nod to do promotional work in Canada for the upcoming launches of the latest games in its Assassin’s Creed and Far Cry franchises, Assassin’s Creed Unity and Far Cry 4.

Bleublancrouge will handle social media and activities on the ground to complement the global campaigns for the games.

“It’s the first time we’ve worked in the videogame field,” said Sébastien Yaher, director of interactive platforms at Bleublancrouge for the last year. “It’s something we’ve wanted to get into for a long time as there are several people at the agency who are passionate about videogames.”

Promotional work will be conducted primarily in the Toronto market, as well as in Quebec and Western Canada. The major promotional activity will be for Fan Expo Canada in Toronto in late August.

In Far Cry 4, players face turmoil in the Himalayan mountains in Tibet, while Assassin’s Creed Unity takes place during the French Revolution. Both games will be released in the fall in time for the Christmas season.

Media buying will be handled by Bleublancrouge for Assassin’s Creed Unity, and by ZenithOptimedia for Far Cry 4.

Ubisoft is always looking for partners “who have creativity and the consumer experience in their DNA,” said Lucile Bousquet, senior director of marketing and communications at Ubisoft Entertainment, Canada in a statement.

“We are happy to have found these qualities at Bleublancrouge and to work with them on our biggest games this year.”

Gaëtan Namouric, creative director and partner at Bleublancrouge, is responsible for the Ubisoft account. The account team also includes director of digital creation, Christian Ayotte, who has been at the agency for several months.

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