Urban Expeditions aims to put a new spin on tourism

Toronto-based travel company Urban Expeditions is hosting media and blogger tours to promote local tourism. The company, which was founded in 2003, offers four-hour private city tours and game experiences in Toronto, Montreal, New York and Chicago, showcasing each city’s arts, culture and green spaces. Company founder Peter Odle said the aim of the media […]

Toronto-based travel company Urban Expeditions is hosting media and blogger tours to promote local tourism.

The company, which was founded in 2003, offers four-hour private city tours and game experiences in Toronto, Montreal, New York and Chicago, showcasing each city’s arts, culture and green spaces.

Company founder Peter Odle said the aim of the media tours isn’t to get the company attention in the press. “I can task my marketing manager with that,” he said. “I want to get people to start thinking and talking about urban tourism. We were calling it the ‘staycation’ for a while, but urban tourism and locals getting out and exploring their own city—nobody is talking about that. Part of my marketing strategy is to get [media] to put a new spin on tourism.”

Urban Expeditions has invited media including Toronto Star and The Globe and Mail, as well as travel and lifestyle bloggers to take part in the tours, which take place May 4, 5 and 6.

“There’s a concept that tourism is taking off and going to Cuba or Barbados or someplace else, when there is a vast majority of the city that people just aren’t seeing,” said Odle. “We have to change what we’re doing. It gives people more ownership in their environment and that’s what my aim is.”

Advertising Articles

Factry launches to educate Quebec-based creatives

Sid Lee, A2C and others support interdisciplinary school opening this fall

Captain Morgan’s cottage hack

New campaign inspires Canadians to seize the summer in their own way

Pepper retail robot courts developers in North America

A campaign for SoftBank's friendly bot may be its gateway to North American stores

Sid Lee’s JF Bouchard gives an insider’s guide to C2 Montréal

The ad agency exec talks balancing his day job with an annual event

Dairy Farmers puts Canadians to bed

Nearly half of Canadians say lack of sleep affects productivity at work

Ads You Must See: The sexy and the sexist

It's not Audi's strongest ad, but it's miles better than ZonaJob's dreck

On The Move: New hires at National, Narrative, Cue

A weekly update of who's headed where in Canadian marketing and communications

Marketers can now do the math on what agency work is worth

Ad Cost Checker offers database to benchmark fees

‘Bully ads’ take aim at media, influencers to raise awareness

Canada Safe School Network works with Bimm for online campaign