Urban Expeditions aims to put a new spin on tourism

Toronto-based travel company Urban Expeditions is hosting media and blogger tours to promote local tourism. The company, which was founded in 2003, offers four-hour private city tours and game experiences in Toronto, Montreal, New York and Chicago, showcasing each city’s arts, culture and green spaces. Company founder Peter Odle said the aim of the media […]

Toronto-based travel company Urban Expeditions is hosting media and blogger tours to promote local tourism.

The company, which was founded in 2003, offers four-hour private city tours and game experiences in Toronto, Montreal, New York and Chicago, showcasing each city’s arts, culture and green spaces.

Company founder Peter Odle said the aim of the media tours isn’t to get the company attention in the press. “I can task my marketing manager with that,” he said. “I want to get people to start thinking and talking about urban tourism. We were calling it the ‘staycation’ for a while, but urban tourism and locals getting out and exploring their own city—nobody is talking about that. Part of my marketing strategy is to get [media] to put a new spin on tourism.”

Urban Expeditions has invited media including Toronto Star and The Globe and Mail, as well as travel and lifestyle bloggers to take part in the tours, which take place May 4, 5 and 6.

“There’s a concept that tourism is taking off and going to Cuba or Barbados or someplace else, when there is a vast majority of the city that people just aren’t seeing,” said Odle. “We have to change what we’re doing. It gives people more ownership in their environment and that’s what my aim is.”

Advertising Articles

Blacks embarks on a journey fueled by life’s special moments

Retailer targets snap-happy moms in new advertising campaign from Cossette

Ads You Must See: April 17, 2015

MetLife helps parents prepare for the future. Hyundai writes love letters in the sand

It’s election season. Let the boring ads begin (Column)

Headspace's Eric Blais explains why mad men deserve a spot in the political ad game

On The Move: New hires at RBC, Match and North Strategic

A weekly recap of who's headed where in Canadian marketing and communications

Spotify introduces playlist targeting

New service will enable advertisers to target listeners by mood, activity

Cundari launches non-profit funding tool

Agency gives a public platform to smaller charities lacking marketing funds

Tourisme Montréal kisses its old branding goodbye

New logo signals a change in marketing strategy that takes a "younger approach"

Environics strengthens creative team with new hires

Julie Martinson and Ella Potyrala-Singleton join as associate creative directors.

OpenTable selects first Canadian AOR

Toronto-based StrategicAmpersand tasked with building brand's social presence