Veritas and Zak win Coty PR account

Looks like Veritas Communications and Zak Communications will be doing a little scent marketing. The two PR shops (based in Toronto and Montreal, respectively) have been named Coty Canada’s new PR agencies of record. Coty sells fragrances, cosmetics and body-care products in 130 countries. Its top brands include lines for Marc Jacobs, Calvin Klein, Davidoff […]

Looks like Veritas Communications and Zak Communications will be doing a little scent marketing. The two PR shops (based in Toronto and Montreal, respectively) have been named Coty Canada’s new PR agencies of record.

Coty sells fragrances, cosmetics and body-care products in 130 countries. Its top brands include lines for Marc Jacobs, Calvin Klein, Davidoff and Adidas. The company also markets several celebrity scents for Lady Gaga, Jennifer Lopez, David Beckham and Sarah Jessica Parker.

“We are forging ahead to drive awareness and leverage our exciting portfolio of brands,” said Mary van Praag, general manager of Coty Canada, in a statement. “We believe this new partnership will bring together strong synergies between Coty’s unique and exciting brands and the engaging influencer expertise embodied by the Veritas team.”

Zak includes beauty brand Sephora on its client roster, while MDC-owned Veritas counts Target among its clients.

Veritas has a “deep beauty sensibility in terms of understanding the influencers, the media and the bloggers and the things that are most important to them,” said Krista Webster, president of Veritas, in an interview with Marketing. “It is a core sensibility that we have and certainly one that helped us through the review process.”

Prior to joining Veritas as executive vice-president and partner in 2009, Webster oversaw the P&G beauty business during her tenure at MS&L, where she managed the North American consumer practice and served as global beauty director.

“My co-pilot at the time was Martha McKimm, who I hired [as executive vice-president at Veritas] in the summer,” said Webster, who became president of Veritas last June. “So we both have very deep beauty experience.”

Advertising Articles

Nikon features photographers with online photo map

Nikon Canada and One Advertising's attempt to demystify big camera gear

PayPal Canada rolls out first Canadian brand campaign

Payment company also treats Torontonians to a java jolt

Look At This: Test your movie knowledge (Netflix)

New print components for "You Gotta Get It, To Get It" campaign roll out

Amazing Training: Shawn King’s lessons from ‘The Race’

How a career in advertising prepares you for reality TV

Shawn King’s Amazing Race is over

Extreme's president reflects on his time in the competition

When selfish counsel outweighs common sense (Column)

DC Entertainment and Lego put legal and brand concerns first

Kraft Dinner pop-up shops accept “fun” as currency

Consumers can win wacky KD swag like “KD funderpants”

Bench names MacIntyre Communications PR AOR

U.K. clothing company selects Toronto-based shop to boost brand awareness