VIDEO: Talking creativity with DDB Worldwide’s chief creative officer

Who's doing great work? We spoke with jet setter Amir Kassaei, DDB Worldwide's CCO, to pick his brain on what counts with creativity.

Just before he took off to catch a plane on Thursday, DDB Worldwide’s chief creative officer Amir Kassaei sat down with Marketing at DDB’s Toronto office to discuss DDB’s future, the state of creativity in Canadian marketing and who he feels is doing great work in the industry.


Videography by Brandon Terry

Advertising Articles

The Juno Awards selects Rock-It as its PR AOR

After 15 years with Holmes PR, the Juno Awards has chosen a new shop

The quest to predict the way brand images get hijacked

Schulich is developing a tool to help marketers predict negative brand attention

20th Century Fox’s futurist looks at the bigger picture

Ted Schilowitz of Barco Escape discusses innovation coming to a theatre near you

When does culture and ethnicity matter in marketing?

Cultural identity is one of many factors that influence consumption

If you’re picking an ad agency, don’t look back

A good track record matters, but so does a plan for the future

Summer of Creativity puts agency pros in the hot seat

Taxi, Smith and others discuss increased client expectations and other issues

Freshii selects OneMethod for digital and social work

This marks the fast-food franchise's first digital and social agency of record

Zulu Alpha Kilo wins international award

Toronto shop named Ad Age's Small Agency of the Year for 2016

Ads You Must See: Samsung brings the world together

YouTube plays your personal soundtrack, but Samsung sings for everyone