Village&Co lands the Bronies account

It may not be your particular cup of tea, but there is an enthusiastic and growing group of educated adult men who call themselves Bronies and are obsessed with the My Little Pony: Friendship is Magic cartoon. To quote the Urban Dictionary: “They typically do not give in to the hype that males aren’t allowed […]

It may not be your particular cup of tea, but there is an enthusiastic and growing group of educated adult men who call themselves Bronies and are obsessed with the My Little Pony: Friendship is Magic cartoon. To quote the Urban Dictionary: “They typically do not give in to the hype that males aren’t allowed to enjoy things that may be intended for females.”

This group also represents a significant account win for Vancouver agency Village&Co. Justin Young, co-founder and creative director, said Village is partnering with Hodgee Films to promote their documentary, A Brony Tale, which premiers at the Tribeca Film Festival April 26.

“The buzz about it is kind of crazy right now,” said Young. “[Bronies] are very active people on social media, so we’ve been able to connect with them and harness their enthusiasm.”

The win comes follows several others for Village&Co. It has recently won the social media agency of record for the Glentel-owned Tbooth wireless, Brookfield Residential, Tommy Europe Fitness, GranFondo Canada and the Intrepid Stage Ride.

Advertising Articles

Is your team equipped for change?

Change is an ongoing process that requires an open-mind and open communication

Abercrombie & Fitch ditches ‘sexualized’ marketing

Retailer tries to distance itself from controversial images started by former CEO

Your customers are mobile. Shouldn’t you be, too?

Mobile is the new normal. Businesses need to go mobile to stay relevant

Marketing Awards 2015: Film, Radio and Press shortlists

First group of shortlisted entries have been revealed in the lead-up to the 2015 gala

Ads You Must See: April 24, 2015

The German Stuttering Association has loading problems. March for the Homeless takes a trip to the hospital

DDB Canada boosts leadership in Toronto and Vancouver

Patty Jones, Michelle Kitchen and Melanie Johnston promoted

On the Move: New hires at Weber Shandwick, GMR, CBC

A weekly recap of who's headed where in Canadian marketing and communications

Career Boosters: The future of social media

Three industry execs on the future of social and how to stay relevant in the field