Village&Co lands the Bronies account

It may not be your particular cup of tea, but there is an enthusiastic and growing group of educated adult men who call themselves Bronies and are obsessed with the My Little Pony: Friendship is Magic cartoon. To quote the Urban Dictionary: “They typically do not give in to the hype that males aren’t allowed […]

It may not be your particular cup of tea, but there is an enthusiastic and growing group of educated adult men who call themselves Bronies and are obsessed with the My Little Pony: Friendship is Magic cartoon. To quote the Urban Dictionary: “They typically do not give in to the hype that males aren’t allowed to enjoy things that may be intended for females.”

This group also represents a significant account win for Vancouver agency Village&Co. Justin Young, co-founder and creative director, said Village is partnering with Hodgee Films to promote their documentary, A Brony Tale, which premiers at the Tribeca Film Festival April 26.

“The buzz about it is kind of crazy right now,” said Young. “[Bronies] are very active people on social media, so we’ve been able to connect with them and harness their enthusiasm.”

The win comes follows several others for Village&Co. It has recently won the social media agency of record for the Glentel-owned Tbooth wireless, Brookfield Residential, Tommy Europe Fitness, GranFondo Canada and the Intrepid Stage Ride.

Advertising Articles

Hall of Legends 2015:
Stephen Graham

A global leader in moving brands through a crisis

Hall of Legends 2015:
Syd Kessler

Trust and honour are everything to this generous mentor

Scotiabank brings its movie marketing to Instagram

The Scene loyalty program finds a new home on Instagram

Hall of Legends 2015:
Andy Macaulay

Being the youngest kid in a political family helped found a remarkable career

Hall of Legends 2015:
Arlene Dickinson

An entrepreneur who's building her business around those who follow suit

Bud’s Red Lights bring Quebec puck makers to Nassau Coliseum

Anomaly crafts more stories of everyday fans getting big-league surprises

Travel Alberta uses Tumblr to inspire “winterlust”

Sponsored posts and targeted online ads tell travelers "Remember to breathe"

Jeff Dack joins Lowe Roche as chief strategy officer

The exec will be tasked with continuing the growth of strategy at the agency

Steve Groh joins Cossette in Toronto

Former Bensimon-Byrne VP joins recently acquired agency