Village&Co lands the Bronies account

It may not be your particular cup of tea, but there is an enthusiastic and growing group of educated adult men who call themselves Bronies and are obsessed with the My Little Pony: Friendship is Magic cartoon. To quote the Urban Dictionary: “They typically do not give in to the hype that males aren’t allowed […]

It may not be your particular cup of tea, but there is an enthusiastic and growing group of educated adult men who call themselves Bronies and are obsessed with the My Little Pony: Friendship is Magic cartoon. To quote the Urban Dictionary: “They typically do not give in to the hype that males aren’t allowed to enjoy things that may be intended for females.”

This group also represents a significant account win for Vancouver agency Village&Co. Justin Young, co-founder and creative director, said Village is partnering with Hodgee Films to promote their documentary, A Brony Tale, which premiers at the Tribeca Film Festival April 26.

“The buzz about it is kind of crazy right now,” said Young. “[Bronies] are very active people on social media, so we’ve been able to connect with them and harness their enthusiasm.”

The win comes follows several others for Village&Co. It has recently won the social media agency of record for the Glentel-owned Tbooth wireless, Brookfield Residential, Tommy Europe Fitness, GranFondo Canada and the Intrepid Stage Ride.

Advertising Articles

Porsche sells Canada its Macan by celebrating bicycles

Online short films focus on those who represent Porsche brand attributes

Winnipeg’s Think Shift merges with Portland company

Joining LogiStyle creates a business designed to brand companies from the inside out

Jeremy Gayton to join LG2 Toronto

Longtime Taxi exec joins Nellie Kim and Chris Hirsch at Toronto expansion shop

Watch This: Attack at the pump (Nissan)

A horror-themed message of fuel effeciency

Metro launches “Taste Summer” campaign

Experiential elements highlight local Ontario food

Contiki partners with The Buried Life on branded content

Video series documents young people’s dream vacations

TD says thanks in a big way

Cash and gifts kick customer appreciation days up a notch