Village&Co lands the Bronies account

It may not be your particular cup of tea, but there is an enthusiastic and growing group of educated adult men who call themselves Bronies and are obsessed with the My Little Pony: Friendship is Magic cartoon. To quote the Urban Dictionary: “They typically do not give in to the hype that males aren’t allowed […]

It may not be your particular cup of tea, but there is an enthusiastic and growing group of educated adult men who call themselves Bronies and are obsessed with the My Little Pony: Friendship is Magic cartoon. To quote the Urban Dictionary: “They typically do not give in to the hype that males aren’t allowed to enjoy things that may be intended for females.”

This group also represents a significant account win for Vancouver agency Village&Co. Justin Young, co-founder and creative director, said Village is partnering with Hodgee Films to promote their documentary, A Brony Tale, which premiers at the Tribeca Film Festival April 26.

“The buzz about it is kind of crazy right now,” said Young. “[Bronies] are very active people on social media, so we’ve been able to connect with them and harness their enthusiasm.”

The win comes follows several others for Village&Co. It has recently won the social media agency of record for the Glentel-owned Tbooth wireless, Brookfield Residential, Tommy Europe Fitness, GranFondo Canada and the Intrepid Stage Ride.

Advertising Articles

Lasik MD campaign has its sights on millennials

Print, direct mail, OOH, radio touts financial benefits of laser vision correction

How to improve in-store signage

Signs alert shoppers to deals and promotions, but also express your brand

On The Move: Changes at FCB, eBay, Defy and Hill + Knowlton

A weekly recap of who's headed where in Canadian marketing and communications

Portfolio Night: Searching for feedback and job offers

150 young creatives share their books with Toronto's top creative directors

Top five interview deal breakers (Survey)

What not to do during your next interview

Campaign for weight-loss firm gives the skinny on diet fads

Dr. Bernstein effort from Giants & Gentlemen includes TV, online and OOH

Which PR leaders made the Profit/Chatelaine W100?

Four PR pros made the annual ranking of the country's top women entrepreneurs

Ariad Communications adds three to its team

Manna Navai, Mike Ross and Kelly Dhillon join the Toronto agency