Watch This: Bessies promos gets aaaawkwaaard!

The campaign for this year’s Bessies has launched. Toronto agency Red Urban has produced the campaign, which explores some of the more awkward elements of working in film and TV advertising. The spots are directed by Untitled Films’ Aleysa Young. From the release: For the first time ever, the 2012 Bessies: Canada’s Advertising Film Awards […]

The campaign for this year’s Bessies has launched. Toronto agency Red Urban has produced the campaign, which explores some of the more awkward elements of working in film and TV advertising.

The spots are directed by Untitled Films’ Aleysa Young.

From the release:

For the first time ever, the 2012 Bessies: Canada’s Advertising Film Awards will celebrate the best in creative and craft, with the addition of the Craft Film category and ten new awards. Honours will be given out for Animation, Best Use of Original Music, Casting, Cinematography, Colourist, Directing, Editing, Production Design, Sound Design, Special Effects and Compositing.

In addition, the Kari Award will go to this year’s Best Actor or Actress. Other prestigious accolades will include the Bob Mann Award for Excellence in Post-Production, the Janet Woods Award for Best Producer, and the Spiess Award for Lifetime Achievement in Television Advertising.

Advertising Articles

Serge Rancourt leaves DS+P

Agency head steps down after five years with the Toronto shop

Taxi Vancouver taps its first beer client

B.C.-based beer maker hires agency to oversee "non-traditional assignments"

McDonald’s rolls out the welcome mat with new platform

Chain puts real life stories on display, and emphasizes local restaurants and diners

Why branded content is TV’s Trojan horse (Column)

The multi-billion dollar opportunity to engage consumers from one touchpoint to another

Media Profile promotes seven, adds two

Toronto PR agency is on a roll with new business

Shine PR lands Orbis Canada

Agency will get teams on board for its annual Plane Pull for Sight fundraiser

Mouse Marketing picks up Polysporin

Sampling program aims to increase brand awareness and reach