Watch This: Bessies promos gets aaaawkwaaard!

The campaign for this year’s Bessies has launched. Toronto agency Red Urban has produced the campaign, which explores some of the more awkward elements of working in film and TV advertising. The spots are directed by Untitled Films’ Aleysa Young. From the release: For the first time ever, the 2012 Bessies: Canada’s Advertising Film Awards […]

The campaign for this year’s Bessies has launched. Toronto agency Red Urban has produced the campaign, which explores some of the more awkward elements of working in film and TV advertising.

The spots are directed by Untitled Films’ Aleysa Young.

From the release:

For the first time ever, the 2012 Bessies: Canada’s Advertising Film Awards will celebrate the best in creative and craft, with the addition of the Craft Film category and ten new awards. Honours will be given out for Animation, Best Use of Original Music, Casting, Cinematography, Colourist, Directing, Editing, Production Design, Sound Design, Special Effects and Compositing.

In addition, the Kari Award will go to this year’s Best Actor or Actress. Other prestigious accolades will include the Bob Mann Award for Excellence in Post-Production, the Janet Woods Award for Best Producer, and the Spiess Award for Lifetime Achievement in Television Advertising.

Advertising Articles

Toronto startup embraces a new agency model

Send+Receive adopts project-based, 'hands-on' approach

Cineplex asks: Will lightning hit world’s biggest popcorn bag?

Promotion in Windsor builds on #WeatherOrNot campaign

3D printed origami birds burst out of Kubo shelter ad

Isobar, Astral drive bus passengers' attention to eOne movie poster

Plastic Mobile sends U.S. startups a Canada starter pack

Self-promo effort was designed to boost awareness of Canada's tech scene

On The Move: Hires at Twitter Canada, Initiative, The Idea Suite

A weekly update of who's headed where in Canadian marketing and communications

Account wins spur growth at Isaac Reputation Group

Toronto advertising agency adds eight new members to its team

Saatchi and the CCGSD tackle homophobia in sports reporting

The campaign follows two similar initiatives about gender equality in sports

ASC to crack down on paid social media endorsements

New guidelines for endorsers and influencers to come into effect next year

Torchia Communications wins Alliance Pharmacy Group

Toronto PR shop is the company's first-ever public relations AOR