The campaign for this year’s Bessies has launched. Toronto agency Red Urban has produced the campaign, which explores some of the more awkward elements of working in film and TV advertising.
The spots are directed by Untitled Films’ Aleysa Young.
From the release:
For the first time ever, the 2012 Bessies: Canada’s Advertising Film Awards will celebrate the best in creative and craft, with the addition of the Craft Film category and ten new awards. Honours will be given out for Animation, Best Use of Original Music, Casting, Cinematography, Colourist, Directing, Editing, Production Design, Sound Design, Special Effects and Compositing.
In addition, the Kari Award will go to this year’s Best Actor or Actress. Other prestigious accolades will include the Bob Mann Award for Excellence in Post-Production, the Janet Woods Award for Best Producer, and the Spiess Award for Lifetime Achievement in Television Advertising.