Watch This: Bessies promos gets aaaawkwaaard!

The campaign for this year’s Bessies has launched. Toronto agency Red Urban has produced the campaign, which explores some of the more awkward elements of working in film and TV advertising. The spots are directed by Untitled Films’ Aleysa Young. From the release: For the first time ever, the 2012 Bessies: Canada’s Advertising Film Awards […]

The campaign for this year’s Bessies has launched. Toronto agency Red Urban has produced the campaign, which explores some of the more awkward elements of working in film and TV advertising.

The spots are directed by Untitled Films’ Aleysa Young.

From the release:

For the first time ever, the 2012 Bessies: Canada’s Advertising Film Awards will celebrate the best in creative and craft, with the addition of the Craft Film category and ten new awards. Honours will be given out for Animation, Best Use of Original Music, Casting, Cinematography, Colourist, Directing, Editing, Production Design, Sound Design, Special Effects and Compositing.

In addition, the Kari Award will go to this year’s Best Actor or Actress. Other prestigious accolades will include the Bob Mann Award for Excellence in Post-Production, the Janet Woods Award for Best Producer, and the Spiess Award for Lifetime Achievement in Television Advertising.

Advertising Articles

Sport Chek celebrates Raptors’ win in timely fashion

Out-of-home campaign celebrating victory launches within minutes of final buzzer

Judy John named to Titanium and Integrated Lions jury

Leo Burnett CCO is one of 10 Canadian judges heading to Cannes in mid June

P&G shows moms’ strength in new Oylmpics spot

'Strong' is a fresh, darker take on the role moms play in their kids' lives

Aritzia branches off with Babaton

Retailer spins off private label brand into its own retail concept

Marketing Awards 2016 shortlist: Part 1

Contenders in the mainstream categories are revealed in the lead-up to the June gala

Jani Yates named president of Advertising Standards Canada

Two senior positions vacant as president and CEO move on to new challenges

ACA to honour ASC CEO Linda Nagel with gold medal

Advertising Standards Canada exec reflects on the move towards self-regulation

NY senator: ‘Spying billboards’ may violate privacy rights

Clear Channel Outdoor Americas' Radar program called into question

Of course Russell Simmons is opening his own ad agency

The in-house content route is best taken by media who aren't brand-friendly otherwise